How to design the cover template of the business plan
Part 1: The cover template of the business plan
1. Plan summary
The plan summary is listed at the front of the business plan. It is the condensed essence of the business plan. The plan summary covers the key points of the plan to make it clear at a glance so that readers can review the plan and make judgments in the shortest possible time.
The plan summary generally includes the following content: company introduction; main products and business scope; market overview; marketing strategy; sales plan; production management plan; managers and their organization; financial plan; capital demand status wait.
When introducing a company, you must first explain the ideas for starting a new company, the formation process of new ideas, and the goals and development strategies of the company. Secondly, it is necessary to explain the current situation of the company, its past background and the business scope of the company. In this part, it is necessary to make an objective review of the company's past situation and not avoid mistakes. Pertinent analysis can often win more trust, making it easier for people to agree with the company's business plan. Finally, we also need to introduce the entrepreneur’s own background, experience, experience and expertise. The quality of entrepreneurs often plays a key role in the performance of enterprises. Here, entrepreneurs should try to highlight their strengths and express their strong enterprising spirit to leave a good impression on investors.
In the plan summary, the company must also answer the following questions: (1) The industry in which the company is located, the nature and scope of the company's operations; (2) The content of the company's main products; (3) The company's Where is the market? Who are the customers of the company and what are their needs? (4) Who are the partners and investors of the company? (5) Who are the competitors of the company and what impact the competitors have on the development of the company.
The abstract should be as concise and vivid as possible. In particular, explain in detail what makes your business different and the market factors that drive its success. If the entrepreneur understands what he is doing, a summary of just 2 pages will be enough. If the entrepreneur doesn't understand what he or she is doing, the summary may take more than 20 pages. Therefore, some investors "sort the wheat from the chaff" based on the length of the summary
2. Product (service) introduction
When evaluating investment projects, one of the issues investors are most concerned about is whether and to what extent the products, technologies or services of venture companies can solve real-life problems. , or whether the venture's products (services) can help customers save money and increase income. Therefore, product introduction is an essential part of the business plan. Generally, product introduction should include the following content: product concept, performance and characteristics; main product introduction; product market competitiveness; product research and development process; plan and cost analysis for developing new products; product market prospect forecast; product brands and patents.
In the product (service) introduction section, entrepreneurs should give a detailed explanation of the product (service). The explanation should be accurate and easy to understand, so that investors who are not professionals can understand it. Generally, product introductions must be accompanied by product prototypes, photos or other introductions. Generally, product introductions must answer the following questions: (1) What problems do customers hope the company's products can solve, and what benefits can customers get from the company's products? (2) What are the advantages and disadvantages of the company's products compared with those of competitors? Why do customers choose the company's products? (3) What protection measures has the company taken for its products? What patents and licenses does the company have, or what agreements has it reached with manufacturers that have applied for patents? (4) Why can the company's product pricing enable the company to generate sufficient profits, and why do users purchase the company's products in large quantities? (5) What methods does the company adopt to improve the quality and performance of its products, what plans does the company have for developing new products, etc. The content of product (service) introduction is relatively specific, so it is relatively easy to write.
Although praising one's products is necessary for sales, it should be noted that every promise made by the company is "a debt" and must be worked hard to fulfill. Remember, entrepreneurs and investors are building long-term partnerships. Empty promises can only make you proud for a while. If a company cannot fulfill its promises and repay its debts, the company's credibility will inevitably be greatly damaged, which is something that real entrepreneurs would disdain.
3． Personnel and organizational structure
After having a product, the second step for entrepreneurs is to form a combative management team. The quality of corporate management directly determines the size of corporate operating risks. High-quality managers and a good organizational structure are important guarantees for managing a company well. Therefore, venture capitalists will pay special attention to the evaluation of the management team.
The managers of an enterprise should be complementary and have team spirit. An enterprise must have specialized talents responsible for product design and development, marketing, production operation management, corporate financial management, etc. In the business plan, the key managers must be clarified, their abilities, their duties and responsibilities in the company, and their past detailed experiences and backgrounds introduced. In addition, in this part of the business plan, a brief introduction to the company structure should also be given, including: the company's organizational chart; the functions and responsibilities of each department; the heads and main members of each department; the company's remuneration system; A list of shareholders, including stock options, proportions and privileges; the company’s board of directors; and background information on each director.
4． Market forecast
When a company wants to develop a new product or expand to a new market, it must first conduct market forecast. If the forecast results are not optimistic, or the credibility of the forecast is doubtful, then investors will have to take greater risks, which is unacceptable to most venture capitalists. Market forecasting must first predict demand: Is there a demand for this product in the market? Can the degree of demand bring the desired benefits to the enterprise? How big is the new market? What is the future trend of demand development and its status? What are the factors that affect demand? Secondly, market forecasting also includes an analysis of the market competition situation - the competitive landscape faced by the company: Who are the main competitors in the market? Is there a market gap that is beneficial to the company's products? What is the company's estimated market share? What kind of reaction will this company's entry into the market cause from its competitors, and what impact will these reactions have on the company? etc.
In the business plan, the market forecast should include the following contents: a summary of the current market situation; an overview of competing manufacturers;
Target customers and target markets; the market position of the company's products; market Districts and characteristics, etc. Venture companies' market forecasts should be based on rigorous and scientific market research. The market faced by venture companies is inherently more volatile and elusive. Therefore, venture enterprises should try to expand the scope of information collection, pay attention to environmental predictions and adopt scientific prediction methods and methods. Entrepreneurs should keep in mind that market predictions are not made out of thin air. Wrong understanding of the market is one of the main reasons for business failure.
5． Marketing strategy
Marketing is the most challenging aspect of business operations. The main factors that affect marketing strategy are: (1) characteristics of consumers; (2) characteristics of products; (3) the characteristics of the company itself Situation; (4) Market environment factors. What ultimately affects marketing strategy are marketing cost and marketing efficiency factors. In the business plan, the marketing strategy should include the following: (1) Selection of market agencies and marketing channels; (2) Marketing team and management; (3) Promotional plans and advertising strategies; (4) Price decisions. For start-up companies, due to the low visibility of their products and companies, it is difficult to enter the stable sales channels of other companies. Therefore, companies have to temporarily adopt high-cost and low-efficiency marketing strategies, such as door-to-door sales, large-scale product advertising, giving profits to wholesalers and retailers, or selling to any company willing to distribute.
For developing enterprises, on the one hand, they can use the original sales channels, and on the other hand, they can also develop new sales channels to adapt to the development of the enterprise.
6． Manufacturing plan
The production and manufacturing plan in the business plan should include the following contents: current status of product manufacturing and technical equipment; new product production plan; requirements for technology improvement and equipment update; quality control and quality improvement plan.
In the process of seeking funds, in order to increase the evaluation value of the company before investment, entrepreneurs should try to make the production and manufacturing plan more detailed and reliable. Generally speaking, the production and manufacturing plan should answer the following questions: What is the status of the factories and equipment required for the company's production and manufacturing; how to ensure the stability and feasibility of new products when entering large-scale production
; *The introduction of equipment and installation status, who is the supplier; what is the design of the production line and product assembly; the lead time of the supplier and the demand for resources; the formulation of production cycle standards and the preparation of production operation plans; material requirements planning and its guarantee Measures; what are the quality control methods; and other related issues.
7. Financial planning
Financial planning requires more energy to do specific analysis, including the preparation of cash flow statements, balance sheets and profit and loss statements. Liquidity is the lifeline of an enterprise. Therefore, when an enterprise starts up or expands, it needs to have a detailed plan in advance and strict control over the liquidity during the process; the income statement reflects the profit status of the enterprise, which is the operation of the enterprise over a period of time. The final operating results; the balance sheet reflects the company's status at a certain moment. Investors can use the ratio indicators obtained from the data in the balance sheet to measure the company's operating status and possible return on investment.
Financial planning generally includes the following contents: (1) Conditional assumptions of the business plan; (2) Estimated balance sheet; Estimated profit and loss statement; Cash receipts and expenditures analysis; Source and use of funds.
It can be said that a business plan outlines what entrepreneurs need to do in the process of raising funds, and financial planning is the support and explanation of the business plan. Therefore, a good financial plan is critical to assess the amount of funds required by a venture and increase the possibility of the venture obtaining funding. If the financial plan is not well prepared, it will give investors the impression that corporate managers are inexperienced, reduce the assessed value of risky companies, and increase the business risk of the company. So how to formulate a good financial plan? This first depends on the venture's vision—whether to create a new product for a new market or to enter an existing market with more financial information.
It is impossible for a startup that focuses on a new technology or innovative product to refer to the data, prices and marketing methods of the existing market. Therefore, it has to predict the growth rate and possible net profit of the market it enters, and sell its ideas, management team and financial model to investors.
And preparing to enter a venture enterprise that has an existing market
Part 2: Business plan cover and format template
Jieyang Vocational and Technical College
Project:
Student name:
Department (department):
Class level: "Entrepreneurship Design" course assessment
XX instructor: XX Major of the Department of Economics and Management: Industrial and Commercial Enterprise Management (Enterprise Management) Enterprise 101 Class Number: 09524100
June 14, 2012
Whether to participate
Participating team’s results Entrepreneurship design course plan work? Personal position:
Enterprise 101 XX team member:
Team member:
Team member :
Team members: ?Team members: Team members: Team members: Team members:
Note 1:
1. The blank spaces on the cover page are filled by each team Design your own logo
2. Delete redundant lines in empty groups of team members
Everyone selects "All" in "Format Mark" in "Tools-Options-View" (recommended Select) to see separators, section breaks, and other editing traces.
Note 2: Page settings (all pages) are the same:
Margin settings: A4 paper size, top margin 2.5cm, bottom margin 2cm, left margin 2.5cm, right margin 2cm away. Gutter: 0.5cm, left; as shown below:
"Document Grid" is set to "Specify only row grid, 43-45 lines per page". As shown below:
Other settings adopt the default settings.
Note 3: In order to facilitate the insertion of page numbers, section breaks should be inserted so that the page numbers of the previous section and the next section can be set independently.
Insert a separator and cannot divide it into sections. It can only make the following document start editing from the next page. The difference between section breaks and delimiters is explained at the end of this article.
Table of Contents
1 Overview of Human Resources Management........................ ................................................................. ............................. 1
1.1 The emergence and development of human resource management importance................................................ ............................. 1
1.2 Definition of human resource management...... ................................................................. ............................................. 1
2 Common problems in human resources management and their causes............................. ............................................. 1
2.1 Internal factors................................................ ................................................................. ............................. 1
2.2 External factors............. ................................................................. ................................................................. ............. 1
Appendix........................ ................................................................. ................................................................. ............ 3
Attachment 1........................ ................................................................. ................................................................. ....... 3
Appendix 2: ............................. ................................................................. ................................................. 3
"Directory" format: Insert separator, type: next page; before paragraph: 2 lines, after paragraph: 1 line; 2 spaces between two characters, small second, boldface, centered, 1.5 times line spacing ;
"Table of Contents Body" format: Xiaosi, Chinese - Song Dynasty, Spanish - Times New Roman, left aligned, 1.5 times line spacing;
Note: The text title must be set first format and style, then set the page number, and finally set the table of contents; the format of the text title
and styles are introduced in the main text, the page number setting method is introduced later, and the table of contents setting method is at the end.
Part 3: Cover design skills for college students’ entrepreneurship books
Cover design skills for college students’ entrepreneurship books
It is used to describe the internal and external environmental conditions related to the business to be founded. and element characteristics, providing indicators for business development and standards for measuring business progress.
Usually a business plan is a combination of marketing, finance, production, human resources and other functional plans.
Questions to consider when writing a good business plan:
(1) Pay attention to the product
(2) Dare to compete
(3) ) Understand the market
(4) State the course of action
(5) Show your management team
(6) Excellent plan summary
2. Contents of the business plan
Generally speaking, the business plan should include the type of business, capital planning and fund sources, allocation ratio of total funds, stage goals, and financial estimates. , marketing strategy, possible risk assessment, motivation for starting a business, shareholder list, scheduled number of employees, the specific content generally includes the following eleven aspects:
(1) Cover
Cover design It must be aesthetic and artistic. A good cover will make the reader have an initial good impression and form a good first impression.
(2) Plan summary
It is the essence of the condensed business plan.
The plan summary covers the key points of the plan to make it clear at a glance so that readers can review the plan and make judgments in the shortest possible time.
The plan summary generally includes the following content:
Company introduction;
Managers and their organizations;
Main products and business scope;
Market overview;
Marketing strategy;
Sales plan;
Production management plan;
Financial plan ;
Funding requirements, etc.
The abstract should be as concise and vivid as possible. In particular, you should explain the differences of your own company
(3) Company introduction
The purpose of this part is not to describe the entire plan, nor to provide another summary, but (from: WWw . Introduce your company on dot.com, so the focus is on your company philosophy and how to formulate the company's strategic goals.
(4) Industry analysis
In industry analysis, the basic characteristics, competition status and future development trends of the selected industry should be correctly evaluated.
Typical questions about industry analysis:
(1) How developed is the industry? What are the current development trends?
(2) Innovation and technological progress What role does it play in this industry?
(3) What is the total sales of this industry? What is the total income? What is the development trend?
(4) Price trend How?
(5) To what extent does economic development affect the industry? How does the government affect the industry?
(6) What factors determine its development?
(7) What is the nature of competition? What strategy will you adopt?
(8) What are the barriers to entering this industry? How will you overcome it? Typical challenges in this industry What is the rate of return?
(5) Product (service) introduction
Product introduction should include the following content: product concept, performance and characteristics; main product introduction; product market competition capabilities; product research and development process; new product development plans and cost analysis; product market prospect forecasts; product brands and patents, etc. ;