Brand cosmetics are divided into high-end, mid-end and low-end series, and the production cost of low-end series may not be high. The production cost of low-end series of brand cosmetics will not be too high. After all, for different consumer groups, prices should be lowered. Ordinary cosmetics are cheap, with low production cost and few patented technologies. The added ingredients are all raw materials that can be seen everywhere in the market. Ordinary cosmetics have no special effect and stay on moisturizing and hydrating. If ordinary cosmetics say that it can lighten spots and remove freckles, don't believe that you should carefully draw a hormone face.
The patent research and development cost of brand cosmetics is higher than that of ordinary cosmetics. Each brand of cosmetics has its own patent, for example, the patent of a fairy water company is Pitera, the patent of a Laiya company is Boson, and the patent of a Lauder company is cell metabolism purification technology. These brands spend hundreds of millions of yuan on scientific research and development every year, which is beyond the reach of general cosmetics companies. The technology patent of brand cosmetics research and development will be used for his high-,medium-and low-end cosmetics, but it is only an added dose. Brand cosmetics have many patents and good effects, so the price will be more expensive than ordinary cosmetics. Brand things will be more secure and safer.
The publicity cost of brand cosmetics is also higher than that of ordinary cosmetics. Every series of branded cosmetics will invite celebrity spokespersons and spend money on advertising. Advertising on TV networks of various platforms, these are all cost prices. Advertising will increase the company's expenses, and the company will raise the price of products to recover the cost. A large number of advertisements can increase exposure and enhance national popularity, and popular traffic stars can attract more fans to pay the bill. Ordinary cosmetics can't spend so much money on advertising in the market. They only have small businesses. Therefore, the cost of brand cosmetics will be higher than that of ordinary cosmetics.