Looking back on 2019, there are countless blockbuster shoes that continue to torture players’ willpower and wallets.
But from another perspective, the sneaker circle in 2019 has also made players more “comfortable”.
Because in the past year, not only limited editions, but also more new technologies have appeared in the field of sneakers.
For example, Nike truly realized the mass production of “automatic laces” in 2019, allowing players to more easily experience the convenience of tying shoelaces with their mobile phones.
But if you want to feel the most direct comfort, the key is to rely on the cushioning technology of the midsole.
So in 2019, cushioning upgrade is a key task for major brands.
Joyride cushioning technology can be said to be Nike’s biggest innovation in recent years, both in terms of vision and foot feel.
The first time you step on Joyride, the sole of your foot will have an obvious grainy feeling like stepping into sand. But soon the Joyride begins to mold to the shape of your foot. This allows the midsole of the entire pair of shoes to change into the shape that best suits your foot shape.
The reason why Joyride can achieve this is because its midsole cushioning is composed of countless foam particles, which are stored in the front, middle and rear air chambers. Moreover, there is fluidity between each foam particle in the air chamber, so it can present this "customized foot feel".
The first Nike Joyride Run FK shoe model is priced at ￥ 139 9 yuan, which is slightly less cost-effective. But discounts are its destiny, so now you can buy Nike Joyride Run FK for as low as ￥800.
If you want to try a unique foot feel, then Joyride can definitely give you a new experience.
On Air Max Day in 2019, Nike released the Air Max 720, the largest air-cushioned running shoe in history.
This is the thickest air mattress in history, with a thickness of 3.8 cm, but from a visual point of view, it can be said to be extremely comfortable!
Needless to say, the feeling on the feet is like stepping on an air bed with both feet. The soft elasticity is definitely a must-have when walking out on the street.
The current market price of Air Max 720 is basically around ￥700. Compared with the launch price of ￥139 9, it can be said that it is very cost-effective.
Although adidas 4D technology has been around for a long time, it will really be available to mass consumers in 2019. This high-tech creation gives people a visually refreshing feeling.
But in fact, the adidas 4D midsole is not as soft as it seems. You can refer to the animation below.
Although the first experience was a bit disappointing, the real advantage of adidas 4D is actually in daily shopping and walking. Because the foot feels stiff, the 4D support can ensure that you don’t feel obvious pain when walking.
In addition, adidas 4D has a very good appearance, thick midsole and a super height-enhancing effect. It is definitely a tool for daily matching.
In last year’s adidas Harden Vol.4 series, adidas adopted the new LIGHTSTRIKE cushioning technology.
Compared with the previous Boost, this new cushioning is 40% lighter in weight, which is a big improvement for practical shoes.
In terms of foot feel, LIGHTSTRIKE is a little harder than Boost. But this slightly stiffer feel is actually the favorite of actual combatants.
I personally think that Boost’s basketball shoes tend to get softer and collapse as they wear out. And this durability problem also causes me to always have a feeling of diarrhea when I break through.
Therefore, LIGHTSTRIKE’s foot feel that is neither soft nor hard in actual combat, as well as its lighter adjustment, are actually more suitable for breakthrough players.
In addition, the new adidas Harden Vol.4 is also the pinnacle of the Harden series in recent years. Especially the first pink color, it doesn’t look too sexy on your feet!
At present, the market price of Harden Vol.4 pink is basically around ￥900 yuan, while the ordinary color matching is around ￥700. It can be said that the price/performance ratio is very good.
Unexpectedly, even Vans released new cushioning technology in 2019.
Compared with previous Vans shoes, the biggest highlight of the new technology ComfyCush is that it is lighter and more comfortable.
In terms of cushioning technology, ComfyCush uses a unique foam and rubber structure. This kind of cushioning does not bring an obvious soft and elastic feeling to the feet, but to a great extent during the continuous walking process. Reduce soreness in your feet.
The new Vans shoes equipped with ComfyCush are very suitable for daily travel, shopping and even travel, and they will definitely bring you a different feeling!
At present, ComfyCush technology has been popularized in almost all Vans shoes, and the price has not changed, still around ￥500, which can be said to be extremely cost-effective!
If you still have the stereotype that Vans is hard on your feet, then the new ComfyCush technology will definitely make you fall in love with this skateboard brand again.
In addition to the brands we are familiar with, there are also some new faces in the sneaker circle in 2019, and HOKA ONE ONE is undoubtedly one of them.
The most popular shoe model under the brand is a hiking boot called HOKA ONE ONE KAHA.
This pair of hiking boots looks heavy, but is actually very light. It only weighs 510 grams in size 43, which is the same level as LBJ 17.
In terms of technology, HOKA ONE ONE KAHA uses the world-renowned ultra-non-slip Vibram? outsole and its own exclusive eVent? waterproof inner boots.
The thick midsole is made of common EVA material. The first feeling on the foot is as soft as stepping on cotton, and it is very light.
It is said that HOKA ONE ONE KAHA has a mysterious special adjustment in the midsole configuration, so it can be light, soft and lightweight.
At present, the market price of HOKA ONE ONE KAHA is around RMB 2,000. Compared with the configuration and popularity, the price/performance ratio is not low.
The most niche shoe model in the sneaker circle in 2019 is the Swiss brand On.
The brand is famous for its professional running shoes, and its exclusive CloudTec? patented technology truly explains what professional cushioning is.
From the appearance, CloudTec? is composed of modules, which gives people the first impression of traditional structural cushioning.
But in fact, each module is made of foam, so this technology is a rare structural material with double cushioning.
In addition, the shoes are also equipped with a Speedboard? speed board, which can be said to be a configuration built for professional runners.
Recently, On has launched the brand's first Sneaker shoe, which combines high configuration and trendy attributes to create a unique and trendy shoe.
So, if you are a runner, or a niche player, then On is definitely your first choice. Because you wear On shoes when you go out on the street, I guarantee you will never bump into shoes.
Currently, you can choose On shoes in Tmall On sports flagship store, and the price is basically around ￥ 1500 yuan. Like HOKA, they are high-end shoes, so the price-performance ratio is good.
In 2019, domestic sports brands also made huge breakthroughs in sneaker technology. Among them, the most popular topic is Li Ning’s “?” cushioning technology.
This technology has actually been used in Wade's Way 7, but Li Ning did not officially announce it at the time and only made some hints on the details of the insoles.
It was not until 2019 that Li Ning officially announced the "?" cushioning technology and officially used this technology for the first time in its own Li Ning flying electric running shoes.
And my first feeling when I experienced "?" was just one word, bomb! As for the soft elastic effect, you will understand after looking at the animation below.
In addition, Li Ning has also recently applied "?" cushioning technology to the new Wade Way 8, Yu Shuai 13?, and BADFIVE basketball shoes.
But the only fly in the ointment is that the current shoes with "?" cushioning technology have a minimum price of around ￥ 130 0. To be honest, I think they are a bit expensive.
In this year’s joint series between 361 Degrees and Gundam, a QU!KFOAM bouncy ball comes with the shoes.
And this QU!KFOAM is the new midsole cushioning technology created at 361 degrees this year. How soft and elastic this technology is, you can feel it directly on the animation!
In addition to being lighter and softer, QU!KFOAM also uses a metallic film on the surface to seal the gas in the pores of the midsole, making the foam material as elastic and durable as an air cushion. Spend.
In terms of cost-effectiveness, the Gundam x 361° White Fortress I wore is currently available at the 361° Tmall flagship store. The price is RMB 469, which can be said to be extremely cost-effective!
In the past year, you must have been impressed by Peak’s extremely cushioning technology.
What’s special about Taiji Technology is its ability to adapt. For example, when you walk slowly, the molecules in the midsole will separate from each other, making the soles of your feet feel soft.
But when you run fast, the molecules intertwine to give you a powerful rebound feel.
Moreover, Peak has also made great use of Taiji technology. Not only running shoes and basketball shoes are equipped with Taiji technology, but now even Peak slippers are equipped with Taiji cushioning technology.
In terms of cost performance, Peak running shoes are more than 400 yuan, Parker 7th generation is more than 500 yuan, and slippers are more than 100 yuan, so the price/performance ratio is no doubt, and it must be full marks.
Nowadays, when major brands develop new technologies, they give consumers the impression that they do not care about the cost, which leads to high selling prices when new technologies come out.
Therefore, new technologies like PeakTek, which are truly people-friendly in all aspects, are what I think are the best this year.
Finally, which pair of shoes have you worn in 2019?
What kind of new sneaker technology do you most want to see in 2020?