Second place: Beijing Xinri.
Third place: Wuxi Yadea.
Fourth place: Tianjin Emma.
Fifth place: Tianjin Bird.
Sixth place: Jinhua Luyuan.
Seventh place: Supaqi, Changzhou.
Eighth place: Suzhou Gazelle.
Ninth place: Shandong Bidewen.
Tenth place: Tianjin Dao.
1, quality: this piece of Shanghai Qianhe is the best, and repair rate is extremely low. He Qian is a pragmatic enterprise, spending all the money originally intended for advertising on production. Although the word-of-mouth is slightly inferior, the quality is much higher than other brands.
2. Sales volume: Xinri, Yadea, Emma, Lima and Luyuan go hand in hand, and it has been almost the same for some time. These five brands account for about 30% of the total annual sales. They proved that they are the first-class brands in the current industry with their own actions. The future competition of the industry depends on their all-round movement.
3. Advertising: At the beginning of the year, Emma promised to spend 200 million yuan on advertising, asking Jay Chou to take the lead in image endorsement, which can be said to be at no cost. Nippon and Yadea spare no effort, but the effect is not good. In particular, Yadea's advertisement Yadea Superman, which has invested heavily this year, has had little effect. As for the new day, the car is average. In the image of Jackie Chan, I bought it well. This year, Speedy's advertisement followed closely. 2009 is the fiercest year of advertising war in electric vehicle industry.
4. Potential: The most potential electric vehicle brand, He Qian Electric Vehicle, and of course Luyuan and Supaqi are also influential brands in the future! Simple birds and Gao Shi in the north will also have an indispensable position in the future. As for Emma, the most important thing for him now is how to consolidate the market, because the rapid expansion has brought defects in management and channels.
5. Technology: Although electric vehicles are famous for their low barriers to entry, with the different needs of consumers, scientific research becomes more and more important. Shanghai He Qian's super nuclear power motor, Xinri's dual-power motor and Tailing's Moment King motor are all representatives of motor technology in the industry. In particular, Shanghai He Qian super nuclear magnetic power motor has strong power, rapid acceleration and flat mountains and plains. Shanghai He Qian has achieved a dominant position in Hunan, a hilly and mountainous market with an area of more than 80%, and the great contribution of motor power is the best proof. Of course, other technologies are also indispensable.
6. Speed: Tianjin Emma, the fastest growing brand, leads. In just a few years, it has become one of the top brands in the industry. He Qian, Xinri, Yadea and Luyuan have developed for more than 10 years. Although they are first-class in the industry at present, Tianjin Emma still has great catch-up potential. Both the brand image and the terminal market are accelerating. Emma is a representative of the minimalist model in the North. In 2008, Emma's speed made the industry witness his charm.
7. Advertising: the most failed brand in advertising in 2009. If Yadea used to follow the strategy, it should be said that this year is an opportunity to surpass it. However, this year's unsuccessful advertisements made the transformation of fine steel in Yadea impossible. It won't work if you spend a lot of money. I'm afraid it's hard to maintain the previous position. You should come on!
8. Future: The most anticipated brand on 20 10 is He Qian, Shanghai. It will cooperate with the marketing consulting agency that adopts the brand to comprehensively plan the market, channels, terminals and brand image. It is significant that He Qian chose to make such a big move after the promulgation of the new national standard! 20 10, the real competition has just begun. We will wait and see who can dominate the electric vehicle industry.
9. Fame and reputation: As far as popularity is concerned, Xinri has a wide popularity and has the image of Jackie Chan. With the spread of Olympic marketing, although it has not been circled all over the country, it is still good overall. If you want to say the most prestigious brand, He Qian, which is famous for its quality, is well deserved. People who buy Shanghai He Qian buy through word of mouth. Of course, Yadea, Emma, Luyuan, Bird, and Speed Paiqi are all good.
10, channels and terminals: For the construction of channels and terminals, Xinri and Yadea can be described as pioneers in the industry, followed by Luyuan. However, the market is a magical field that changes rapidly. Although the pioneers have a certain preconceived effect, they also encountered resistance that cannot be underestimated. For example, in 2003, Hongdu entered Henan on a large scale because of SARS, and achieved good results. The fierce competition in Henan consumed the pace and fighting capacity of their urgent March and gave the latecomers the opportunity to see the needle. Emma is such a laggard, who quickly sank the channel by cutting the gordian knot and achieved brilliant results in the strategy of surrounding the city with villages and towns. Channel construction is the fastest and most effective.