What do you think of Huawei mobile phones? Which domestic mobile phone is the best?

Huawei is becoming more and more open to Xiaomi and is becoming a domestic mobile phone! In the first half of 20 15, Huawei shipped 50 million mobile phones, with a growth rate of nearly 40%, while Xiaomi sold 34.7 million mobile phones in the first half of 20 15, with a growth rate of 33%, which means that the gap between the two has widened in many aspects. First, the sales gap has doubled, and second, the sales gap will also double, nearly doubling (Huawei's mobile phone sales will be twice that of Xiaomi in 20 15)! Huawei's mobile phone is divided into two stages from rising to leading, realizing the leap from newcomer to domestic brand! Learning Xiaomi Marketing 20 12, Huawei once wanted to cooperate with 360 to promote special machines, but it was stopped at a critical moment. This consideration is still very long-term Once the special machine has an impact on Huawei's future brand image, Huawei will be positioned not only as a low-end brand. Huawei is an international frontier enterprise in communications, but today we see that this suspension is of great strategic significance. Today, Huawei has formed a product matrix with high, medium and low layout. In 20 12, after Huawei broke up with 360, it quickly copied Xiaomi, from cost-effective products to marketing. In terms of products, Xiaomi, which pressed 1999, launched Glory 4 of 1888, Glory 3C pressed Redmi, Redmi 799, and Glory 3C was priced at 798. When Xiaomi bought Redmi 1S for 699 yuan, Huawei played with the glory of 599. This is also a very high strategy, using the tactics of keeping an eye on Xiaomi. On the one hand, it copied Xiaomi's most powerful weapon and demonstrated its cost-effective advantage. On the other hand, it takes advantage of the situation to hype itself, which is a very effective strategy. In marketing communication, Huawei has also increased its publicity efforts. Most of Xiaomi's methods were copied by Huawei. Objectively speaking, Huawei itself has a strong news hype. As a successful international company, many resources have not been well utilized in the past, but through the operation of CEO Yu Chengdong, this value point has been well utilized, and at the same time, he has been making speeches and creating topics. These are simple to say. But it was not easy for Yu Chengdong to do it at first. Huawei is an introverted engineer culture. These marketing methods, which changed the low-key mode in the previous B2B operation era and were too high-profile and suitable for mass products, were not accepted internally at first, but Yu Chengdong was under great pressure to prove the role of this mode. Yu Chengdong's efforts have also enhanced Huawei's popularity, including the above-mentioned hype about Xiaomi's price, and made Huawei's mass consumer brand target gradually fall to the ground. This agreement made by Xiaomi has also been skillfully used by Huawei again and again. Coupled with the unique quality of the products, Huawei Glory 4X also set a record of over one million in one day and 2.24 million in three days. At the same time, the spread of these news also boosted Huawei's brand. Not only has Huawei become more and more proficient in the dissemination and application of Internet media, but Huawei has also far surpassed many peers in the application of SNS media such as Weibo. At present, Yu Chengdong and its sub-brand Weibo have more than 3 million fans, and Huawei terminal company Weibo has more than 4 million fans, making excellent use of new media. At the same time, Huawei has also built its own fan team-pollen. At present, because of Huawei's excellent quality and good image, this fan is also growing. It can be said that with enterprising spirit and learning ability to keep pace with the times, Huawei quickly copied Xiaomi's marketing model and made itself grow rapidly. This is the stage. In the second stage, Huawei's forward-looking layout began to appear and showed its own characteristics. The second step is to innovate its own characteristics and start to use Huawei's product technology-driven model to correct the commercial competition in the mobile phone industry. It is the competition of comprehensive strength, not a certain competition, but the competition of comprehensive strength such as product strength, marketing strength, team and corporate culture. Relatively speaking, Xiaomi has great advantages in marketing and once had a high position in the industry. However, when Huawei skillfully uses marketing and begins to exert its comprehensive strength advantages such as product-driven advantages, talent reserve advantages and corporate culture advantages, it also means that the position of industry leaders will change and new leading enterprises in the industry will be born! If Huawei is still learning Xiaomi in 20 12, Huawei began to form its own characteristics in 20 13, and revised the mobile phone industry with the product technology-driven model. At this time, Huawei's technological advantages, talent advantages and operational advantages accumulated over the years have also begun to exert their strength. First of all, Huawei blew the horn of attacking the middle and high end on 20 13. Huawei is testing the water at P6. With its ultra-thin and beautiful design, Huawei's brand reputation has been greatly improved, with sales of P6 reaching 4 million units, and the product successfully broke through the mid-range price of 2500. In May, 20 14, Huawei P7 was released, which gained a good reputation again, and its sales volume increased significantly compared with the previous generation, reaching 7 million units. Then in September of 20 14, Huawei released mate7, which successfully broke through the price of 3,000 yuan. At the beginning of listing, the price once exceeded 4,000 yuan, and the response was beyond imagination, so that the international market and the domestic market were generally out of stock. Today, the sales volume of mate7 has exceeded 5 million units (the revenue of Mate7 alone exceeds the revenue and profit created by Xiaomi's annual sales of 61120,000 units in 2004), which shows that Ren pointed out for Huawei that it is sharp to break through the middle and high end and pay attention to profit decision-making! It also widened the gap with Xiaomi! Secondly, independent e-commerce brands avoid online and offline cross-blogging at 20 13 12 and attack Xiaomi with sub-brands. As a special e-commerce brand, Huawei has positioned the glory brand as a low-end brand for e-commerce people, avoiding cross-fertilization between online and offline brands. This setting was later used for reference by other enterprises. For example, both Coolpad and Lenovo are imitating this split mode. The independent operation of glory has also made the performance of sub-brand glory soar. In 20 14, the sales volume exceeded 20 million units, and in the first half of 20 15, the sales volume exceeded last year. There is no doubt that 40 million units were completed in 20 15 years. Following the great success of Glory 6 and Glory 6plus in 20 14, Glory 7 released on June 30, 20 15 was well received again, and the booking volume was even more amazing. Glory series is likely to set an amazing sales performance on 20 15! Thirdly, while building a brand array, Huawei began to build its own brand matrix, gloriously positioning low-end brands, benchmarking Internet brands, targeting low-end market competition, positioning high-end brands, benchmarking Apple and Samsung, and forming its own brand array for different fields and international brands PK. It avoids the disadvantage that a brand is not conducive to the development of several levels and several people at the same time, thus effectively targeting attacks. Finally, Huawei's product talent advantage began to exert its strength. After finding the feeling of marketing, Huawei's mobile phone sales business is gradually on the right track. At this time, Huawei's long-term product technology advantages and talent advantages began to exert their strength, and many forward-looking layouts began to play a role. For example, when Apple and Samsung filed a patent lawsuit in 20 12, Ren began to remind Huawei of this problem and began to lay out chips. Today has become an important competitive advantage of Huawei mobile phones! When Huawei's mobile phone business is booming, Ren once again reminded the consumer business department that it is not high-tech to earn 30 yuan for a mobile phone, and it is necessary to build high-quality and high-value products. On February 20 14, 14, Huawei Glory 6plus released the first dual lens, which caused repercussions in the industry and consumers' hearts, and the number of reservations in less than six days exceeded 3.42 million. From P7, Glory 6, Mate7 and Glory 6plus released on 20 14 to P8 and Glory 7 released on 20 15, this series of products is both applauded and popular. Both external design and internal technology have strong personality characteristics, and the ability to create a variety of fine products is almost unique among domestic peers, which fully demonstrates Huawei's technological advantages. It is worth mentioning that in this series of successes, Huawei did not consider itself an Internet enterprise, but a traditional enterprise, and just made good use of the Internet as a tool. As Ren said, don't be superstitious about Internet thinking. "The Internet has not changed the nature of things. Now the car must come first, and tofu must come first. " In the final analysis, product strength and brand strength will be the unchangeable foundation, and to win the long-term trust of consumers, in the final analysis, it depends on products. ) Huawei people have not stopped. After 20 15 achieved a series of success, they will also explore and experiment online and offline channels, just as we once said, the future will be network-wide communication and omni-channel sales. In terms of channels, a certain channel can do well, but if it is done well, in just four years, Huawei's mobile phone has become the third in the world from 10, and also a domestic mobile phone brand, and has successfully transformed from a carrier brand to a very influential mass consumer brand, once again fully demonstrating the strength of this most international and successful technology company in China! The wolf's enterprising spirit, learning ability to keep pace with the times, and strong product, marketing and brand operation capabilities are all showing the rise of Huawei mobile phone, a new leader in domestic mobile phones! There is no gorgeous concept and tall theory, but the spirit of hard work, down-to-earth style, the pursuit of product technology, continuous progress, improvement and upgrading have made a new leader in the mobile phone industry!