But this is not the case. On April 18, Hongqi appeared at the Shanghai Auto Show with a brand-new structure and brand-new product matrix. In addition to Hongqi New Energy, Hongqi also defined two sub-brands of Hongqi Sunflower and Hongqi Energy-saving Vehicle, and brought a new generation of Hongqi L5, Hongqi E00 1, Hongqi E202, Hongqi H6, Xinqihongqi HS5, Hongqi HS3 and Hongqi HS7.
Three sub-brands correspond to three major fields.
The red flag has divided the new products. The new generation of Red Flag L5 belongs to Red Flag Sunflower brand, Red Flag E00 1 and Red Flag E202 belong to Red Flag New Energy, and Red Flag H6, Red Flag HS5, Red Flag HS3 and Red Flag HS7 correspond to Red Flag Energy Saving Vehicles.
Hongqi sunflower seed brand logo is "Golden Sunflower", which means "harmony and prosperity", representing the perfect integration of Hongqi's top technology and Chinese Millennium civilization, and its products are also the representative models of Hongqi's top luxury.
According to the internal product planning of Hongqi brand, the new generation of Hongqi L5 is positioned as the "top car" of Hongqi brand, equipped with the only independent V8T engine in China, which widens the air intake grille and makes the whole front look more imposing. In addition, many details such as brand logo and wheel hub style have also been adjusted, which makes this special model glow with new vitality. The new car was also pre-sold at the Shanghai Auto Show.
Hongqi New Energy mainly undertakes pure electric products under Hongqi Super Architecture FMEs. Hongqi E00 1 is the first brand-new product under FMEs architecture, positioning luxury intelligent pure electric vehicle, equipped with high-performance front and rear dual motors, with total power of 455 kW and peak torque of 756N·m, and zero-speed acceleration only takes 3.9 seconds.
At the same time, E00 1 also provides rechargeable and replaceable multi-version models. Among them, the battery-changing model has a battery life of 600 kilometers and can change power at high speed in 60 seconds. The long-life and fast-charging model adopts CTP battery design scheme with a battery life of 800 kilometers. At present, its long-life version has been blindly ordered, and the new car was officially launched this year 1 1. In addition, Hongqi E202, another pure electric SUV under Hongqi New Energy, will be officially launched in February 2024.
Hongqi energy-saving car is also a newly released sub-brand in Shanghai. The brand logo is "winning the flag", which means "flying with ideals and realizing dreams". We have four brand-new products: Red Flag H6, New Red Flag HS5, Red Flag HS3 and New Red Flag HS7.
Hongqi H6 was officially listed at the auto show, and the official guide price was 654.38+092.8 million yuan-239.8 million yuan. It is equipped with 77 patented technologies, such as innovative and self-developed 2.0T engine, 350bar ultra-high pressure injection and so on, matching the 8AT gearbox. Maximum power 185 kW, peak torque of 380N·m, acceleration of 6.8 seconds.
In addition, the new Red Flag HS5 is expected to be launched in May this year, the A+ new generation SUV Red Flag HS3 is expected to be launched in July, and the new C-class SUV Red Flag HS7 for multi-member family users is expected to be officially launched in August.
Advanced technology helps new energy transformation
It is an indisputable fact that the domestic new energy vehicle market is growing in an all-round way. According to the sales data released by China Automobile Association, in 2022, the annual sales volume of China's new energy market is close to 7 million vehicles, accounting for 25.6% of the total sales volume, and the development goal in 2025 put forward in the Development Plan of New Energy Automobile Industry (202 1-2035) is fulfilled ahead of schedule.
At this time, if a word is used to describe the current red flag, advanced technology should be the most appropriate.
In fact, during the five years of research and development of Hongqi, the new energy vehicle market in China has gradually completed the process from germination to gradual growth. What kind of hybrid vehicles do end users need? Where are the real pain points for consumers? For these core issues, the market has initially given feedback. What Hongqi has done is actually relying on the technological innovation advantages of China FAW to turn itself into the best solution to solve the core pain points of users. This plan finally landed at the implementation level, which is the development path of pure electricity and hybrid.
Since the beginning of this year, Hongqi brand has successively released core information such as global strategy of new energy vehicles and new energy brand technology. On the strategic level, Hongqi brand promotes electrification transformation in the whole region with the attitude of "All in" new energy; On the technical level, with "one architecture and three platforms" as the core, namely, super architecture FMEs, electric platform HME, hybrid platform HMP and intelligent platform HIS, we will continue to strengthen independent technological breakthroughs and realize technological empowerment; At the product level, in the next three years, Hongqi New Energy will launch 15 new energy smart products at high frequency and intensively, covering all market segments of A, B, C and D cars, SUVs and MPVs respectively.
New energy vehicles will also become the main sales body of Hongqi in the future, helping it to hit 6.5438+0 million vehicles in 2025 and achieve the sales target of 6.5438+0.5 million vehicles in 2030. At the same time, Hongqi has also set an overseas sales target, that is, the proportion of overseas sales to total sales will exceed 65,438+00% in 2025, which is 20 times higher than that in 2022, and the proportion of overseas sales to total sales will exceed 25% in 2030.
For China automobile market, the times change as fast as time goes by. At present, new energy is reshaping the global automobile market with an irreversible trend. In an irreversible environment, it seems that only by keeping pace with the times can we maintain progress, and the red flag is obviously ready.
This article comes from the author Hao, and the copyright belongs to the author. Please contact the author if reproduced in any form. The content only represents the author's point of view and has nothing to do with the car reform.