Opening the door, Ms. Zeng, 6 1 year-old, received the selfie stick and charging treasure she bought online the day before from a familiar courier. Near165438+1October 1 1, all major e-commerce platforms have started to promote sales, and Ms. Zeng, who is used to online shopping, doesn't want to miss it. Online shopping has become an indispensable part of Ms. Zeng's life. From food to medicine, from daily necessities to uncommon hardware accessories, she can find what she wants through the online shopping platform.
Silver-haired people are becoming an important consumption force. According to the data of the seventh national census, by the end of 20021,the population aged 60 and over in China was 264 million, accounting for 18.7% of the total population. This also means a huge silver-haired economic market.
Yang Guang, President of Alibaba Taobao Tmall Industry Development and Operation Center: Silver-haired people have moved from the original (purchasing) daily necessities to improved categories such as mobile phones, Wan Wen collections, nourishing products and smart products.
In order to make more elderly people enjoy the convenience of online shopping, before the "Double Eleven" this year, some e-commerce platforms also upgraded the old version to provide exclusive manual customer service for elderly users. The elderly version also adds functions such as buying food and medicine.