As the New Year is approaching, a series of sneakers full of surprises and full of Chinese elements have arrived again as promised. This sneaker cultural feast started by Nike in 2002 has been 17 years now. From the twelve zodiac animals to Chinese cultural elements such as New Year paintings, jade, and fireworks, Nike sends New Year blessings to the Chinese through a set of special Chinese New Year products every year, and also brings Chinese New Year blessings to the Chinese people. New Year's customs and sneaker culture are promoted to the world. Join forces to show off new strategies: NIKE, JORDAN brands and CONVERSE launch New Year’s sets
In 2019, to celebrate the Chinese New Year, the Year of the Pig in the lunar calendar. Nike, Jordan Brand and Converse *** jointly launched the *** Y (Chinese New Year) series, which uses the traditional Chinese "Baijiayi" splicing method to bring together all twelve zodiac signs, implying a happy reunion for the whole family. At the same time, it sounded the rallying call for the New Year's movement and encouraged everyone to choose sports to welcome the New Year. Baijiayi is a traditional Chinese splicing form, which means reunion in the New Year. The newly launched Y series combines the design essence of past Nike zodiac products, and interprets the inspiration of "Baijiayi" through two styles of patterns. One is a traditional Chinese geometric splicing quilting pattern, which is also deeply influenced by the images of all twelve zodiac animals; the other is a mosaic pattern with the images of the twelve zodiac animals as its content. Nike
Nike’s 2019 Y series presents all the twelve zodiac animals on classic Nike, Jordan brands and Converse shoes, including: Nike KYRIE 5, Nike Zoom Pegasus Turbo, Nike Vapormax 2019, Nike Air Max 98, Nike Air Max 270, Nike Blazer, Air Jordan XII, Air Jordan XXXIII, Chuck 70, One Star, Jack Purcell and Nike KYRIE 5, Nike Air Max 90, etc. suitable for young athletes, covering men and women, including basketball, running, etc. Sports, leisure and children's shoes, as well as clothing and accessories products with the same design elements will also be on display. NIKE 2019 Y
Kyrie Irving has been the first to wear the PE version of Nike KYRIE 5 Y shoes in recent NBA games. The Nike KYRIE 5 Y features a "Baijiayi" geometric patchwork pattern on the heel panel and flytrap-inspired patchwork, while the sole pattern presents the series' theme colorway. The Nike Zoom Pegasus Turbo Y is decorated with the traditional Chinese "fist-holding" gesture on the midsole.
Many elements about the Chinese zodiac are clearly interpreted on the Nike Air Max 98 Y shoes, which incorporate up to six different materials, mixing the "What The" design with the Chinese tradition of the Y series "Baijiayi" quilting patterns are cleverly combined. Each material is sourced from Nike Y-series silhouettes from the past twelve years. For example: The patented leather material on the heel of the Nike Air Max 1 in the Year of the Ox in 2009 was used for the tongue of this year's Nike Air Max 98 Y shoe. The faux snakeskin material found on 2013's Nike Air Force 1 model for the Year of the Snake is used on different components of this year's Nike Air Max 98 Y upper. This Y series uses dark red, bright gold and Amarillo yellow as the theme colors, inspired by the costumes of imperial aristocrats in Chinese history.
In addition, many elements of the Nike Y series of shoes for the Year of the Snake are clearly interpreted in the Nike Air Max 98 Y men's shoes. If you look closely, you can also see the rainbow glossy material similar to the Nike Air Force 1 Low Year of the Dragon series on the heel label of the Nike Air Max 98 Y women's shoe.
If you look closely, you can also see the rainbow luster material similar to the Nike Air Force 1 Low Year of the Dragon series on the heel label of the Nike Air Max 98 Y women's shoe. Nike Air Max 98 Y
Nike's Y series of sneakers will be on sale throughout January. In addition, we will bring a group of 2019 Y series blockbusters performed by 12 athletes, artists, designers and opinion leaders in the order of the twelve zodiac animals, including Lu Pingyuan (Rat), Liu Xinxia (Ox), Xu Haoying (Tiger), Wu Yibing ( Rabbit), Ouyang Nana (Dragon), Wang Dalei (Snake), Huang Xu (Horse), Zhang Yixing (Sheep), Kyrie Irving (Monkey), Zhong Chuxi (Chicken), Yang Lina (Dog), Wang Shuang (Pig) will All will appear on camera to share their stories about the Chinese zodiac, New Year shoes, and sports plans for the Year of the Pig, so stay tuned.