FFS (Fringe Field Switching) technology is a patented technology created in the field of TFT-LCD products by BOE Haidis Company, a wholly-owned subsidiary of BOE. It generates fringe electric field through electrodes between pixels in the same plane, so that liquid crystal molecules arranged between electrodes and directly above electrodes can rotate in the plane direction (parallel to the substrate), thus significantly improving brightness and image quality.
FFS technology overcomes the problem of low optical transmission efficiency of conventional IPS (in-plane switching) technology, and realizes high optical transmission under the premise of wide viewing angle. At the same time, FFS technology has another technical advantage. When the surface of ordinary LCD is impacted and pressed by fingers, the orientation of twisted (TN) liquid crystal molecules will inevitably be disordered, while the orientation of liquid crystal molecules in FFS mode liquid crystal layer is not easily affected by the liquid crystal flow caused by extrusion, which allows less layered protection structures, thus reducing the distance between the screen surface film and LCD and avoiding water ripples.
Compared with other international competitors' LCD technologies, FFS technology can provide wider viewing angle (up, down, left and right angles can reach 180 degrees), higher light transmittance (over 92% TN LCD), higher brightness and contrast. TFT-LCD products with FFS technology are the best choice for notebook computers, tablet computers and other light handheld devices. FFS technology has therefore attracted the attention of major PC manufacturers and home display manufacturers around the world, and has extremely high application value in the field of new LCD monitors and LCD TVs. In 2003, BOE's TFT-LCD screen with FFS technology has been used in Sharp and Acer brand tablet computers, and the world's top PC manufacturers such as IBM and Dell have shown great interest in this technology, saying that they will apply this technology to LCD monitors with larger sizes such as 15 and 20 inches as soon as possible.
In 2003, based on FFS technology, BOE developed more advanced AFSS technology. Compared with FFS technology, AFFS technology has improved 65,438+05% in key performance indexes such as energy saving, contrast and brightness. On June 5438+/KOLOC-0/0, 2003, BOE released 2/KOLOC-0/inch LCD TV and/KOLOC-0/4 and/KOLOC-0/5-inch notebook computers with AFFS technology at the "FPD International 2003" exhibition held in Yokohama, Japan.
TFT-LCD screens and modules are not end consumer goods that directly face ordinary users. Why does BOE issue special technical trademarks in this field? This is because with the increasing contact and use of TFT-LCD display products by consumers, such as notebook computers, LCD monitors, LCD TVs, mobile phones, PDA and other handheld devices, TFT-LCD has gradually become the mainstream of new flat panel displays due to its advantages of light weight, thinness and health. At the same time, more and more multimedia displays make consumers unable to tolerate the unsatisfactory viewing angle, brightness and response time of ordinary TFT-LCD products. It is precisely to meet the needs of modern consumers for higher quality TFT-LCD products, so that they can distinguish and choose better TFT-LCD products through simple and obvious signs. This is the original intention of BOE to release "Viewiz" technology brands.
With the technical advantages of FFS, BOE hopes to enhance its TFT-LCD product image through "Viewiz" technology brands and become the leading brand in the TFT-LCD industry. Cui Bingdou, executive vice president of BOE TFT-LCD business, said: "In the current fierce competition, good technology and product quality are not enough for industrial products to compete in the world market." . "Just as consumers agree with' Pentium' and' Intel Inside' when buying computer CPU, we also hope that consumers will think of excellent brands in the field of TFT-LCD when buying notebook computers and LCD monitors.
BOE will promote this brand at home and abroad through a series of measures, including holding international seminars and symposiums and advertising. BOE will stick the "Viewiz" trademark on all TFT-LCD products and packages using FFS technology. At the same time, actively negotiate with downstream customers to put the "Viewiz" trademark on monitors, laptops and tablets using BOE TFT-LCD, so that end consumers can be proud of the high-quality TFT-LCD products they use.
BOE Technology Group was established in April 1993, and is a high-tech joint-stock company listed on China Shenzhen Stock Exchange (A and B shares). Adhering to the industrial concept of "changing life with heart", the company focuses on display technology, products and services, and its main businesses include precision electronic parts and materials, new display devices, display and video products, digital products and services. Among them, TFT-LCD display device ranked ninth in the world in 2003, computer display device ranked second in the world, VFD display device ranked third in the world and STN liquid crystal display device ranked sixth in the world. In 2003, BOE ranked 13 in "Top 100 Electronic Information Enterprises in China".
Since its establishment ten years ago, BOE's annual main revenue has increased from RMB 80 million in the early days to RMB 654.38+0.02 billion in 2003, making it the top five R&D centers and four manufacturing bases at home and abroad. In the field of TFT-LCD display, it has more than 3,000 patented technologies, including the world-leading FFS wide viewing angle, and its marketing and service system covers all major regions in the world. In order to cater to consumers' demand for high-quality TFT-LCD products and build a leading brand in the TFT-LCD industry, BOE Technology Group issued a brand-new technical trademark-"View Iz" for all its TFT-LCD products applying FFS wide-angle patented technology, so as to better show the company's strong product strength and more fashionable brand image in this field. "Viewiz" is a combination of two English words "View Wizard", which means "visual magic". As a technology brands, "Viewiz" is BOE's leading brand of FFS wide-angle patented technology in the field of TFT-LCD. BOE's FFS technology has changed the shortcomings of narrow viewing angle and slow color conversion of ordinary TFT-LCD products. FFS (Fringe Field Switching) technology is a patented technology created in the field of TFT-LCD products by BOE Haidis Company, a wholly-owned subsidiary of BOE. It generates fringe electric field through electrodes between pixels in the same plane, so that liquid crystal molecules arranged between electrodes and directly above electrodes can rotate in the plane direction (parallel to the substrate), thus significantly improving brightness and image quality. FFS technology overcomes the problem of low optical transmission efficiency of conventional IPS (in-plane switching) technology, and realizes high optical transmission under the premise of wide viewing angle. At the same time, FFS technology has another technical advantage. When the surface of ordinary LCD is impacted and pressed by fingers, the orientation of twisted (TN) liquid crystal molecules will inevitably be disordered, while the orientation of liquid crystal molecules in FFS mode liquid crystal layer is not easily affected by the liquid crystal flow caused by extrusion, which allows less layered protection structures, thus reducing the distance between the screen surface film and LCD and avoiding water ripples. Compared with other international competitors' LCD technologies, FFS technology can provide wider viewing angle (up, down, left and right angles can reach 180 degrees), higher light transmittance (over 92% TN LCD), higher brightness and contrast. TFT-LCD products with FFS technology are the best choice for notebook computers, tablet computers and other light handheld devices. FFS technology has therefore attracted the attention of major PC manufacturers and home display manufacturers around the world, and has extremely high application value in the field of new LCD monitors and LCD TVs. In 2003, BOE's TFT-LCD screen with FFS technology has been used in Sharp and Acer brand tablet computers, and the world's top PC manufacturers such as IBM and Dell have shown great interest in this technology, saying that they will apply this technology to LCD monitors with larger sizes such as 15 and 20 inches as soon as possible. In 2003, based on FFS technology, BOE developed more advanced AFSS technology. Compared with FFS technology, AFFS technology has improved 65,438+05% in key performance indexes such as energy saving, contrast and brightness. On June 5438+/KOLOC-0/0, 2003, BOE released 2/KOLOC-0/inch LCD TV and/KOLOC-0/4 and/KOLOC-0/5-inch notebook computers with AFFS technology at the "FPD International 2003" exhibition held in Yokohama, Japan. TFT-LCD screens and modules are not end consumer goods that directly face ordinary users. Why does BOE issue special technical trademarks in this field? This is because with the increasing contact and use of TFT-LCD display products by consumers, such as notebook computers, LCD monitors, LCD TVs, mobile phones, PDA and other handheld devices, TFT-LCD has gradually become the mainstream of new flat panel displays due to its advantages of light weight, thinness and health. At the same time, more and more multimedia displays make consumers unable to tolerate the unsatisfactory viewing angle, brightness and response time of ordinary TFT-LCD products. It is precisely to meet the needs of modern consumers for higher quality TFT-LCD products, so that they can distinguish and choose better TFT-LCD products through simple and obvious signs. This is the original intention of BOE to release "Viewiz" technology brands. With the technical advantages of FFS, BOE hopes to enhance its TFT-LCD product image through "Viewiz" technology brands and become the leading brand in the TFT-LCD industry. Cui Bingdou, executive vice president of BOE TFT-LCD business, said: "In the current fierce competition, good technology and product quality are not enough for industrial products to compete in the world market." . "Just as consumers agree with' Pentium' and' Intel Inside' when buying computer CPU, we also hope that consumers will think of excellent brands in the field of TFT-LCD when buying notebook computers and LCD monitors. BOE will promote this brand at home and abroad through a series of measures, including holding international seminars and symposiums and advertising. BOE will stick the "Viewiz" trademark on all TFT-LCD products and packages using FFS technology. At the same time, actively negotiate with downstream customers to put the "Viewiz" trademark on monitors, laptops and tablets using BOE TFT-LCD, so that end consumers can be proud of the high-quality TFT-LCD products they use. BOE Technology Group was established in April 1993, and is a high-tech joint-stock company listed on China Shenzhen Stock Exchange (A and B shares). Adhering to the industrial concept of "changing life with heart", the company focuses on display technology, products and services, and its main businesses include precision electronic parts and materials, new display devices, display and video products, digital products and services. Among them, TFT-LCD display device ranked ninth in the world in 2003, computer display device ranked second in the world, VFD display device ranked third in the world and STN liquid crystal display device ranked sixth in the world. In 2003, BOE ranked 13 in "Top 100 Electronic Information Enterprises in China". Since its establishment ten years ago, BOE's annual main revenue has increased from RMB 80 million in the early days to RMB 654.38+0.02 billion in 2003, making it the top five R&D centers and four manufacturing bases at home and abroad. In the field of TFT-LCD display, it has more than 3,000 patented technologies, including the world-leading FFS wide viewing angle, and its marketing and service system covers all major regions in the world.