Hehe, just kidding.
Because it includes old signs, wine flags and even straw sticks inserted in the heads of women selling children, it can be called advertisements.
Therefore, it can only be said that the earliest is "Pharaoh selling melons."
Here are some materials discovered later.
The earliest newspaper advertisement in the world came from an advertisement published in 1650 British Newsweek offering a reward for finding a horse.
The world's earliest TV advertisement1930165438+10.5 to/kloc-0.3, Eugene Company in Debye Street, London, England used Baird cable TV to broadcast the Eugene-style perm advertisement performed at the Olympia Fashion Festival. Its content is: as long as you use Eugene company to obtain a patent and name it Eugene? A sachet perm will give you soft, beautiful and natural hair ripples.
The world's earliest radio advertisement 1922 was broadcast at 5 pm on August 28th. "Hawthorne is a new apartment? Hall's sales advertisement. The advertising fee for this advertisement for five consecutive days is $500.
The earliest lighting advertisement in the world appeared on the streets of London, England in 1882. The name of the installer of the lighting advertisement is Hammer.
The world's largest advertisement is installed on the 23rd floor of Canada's "Canadian" Building, with a height of 285 meters from the ground. Each letter of the advertisement is 6.7 meters long and 6 meters wide.
The world's largest street sign advertisement is erected in Times Square between 44th Street and 45th Street in new york, USA. The picture shows two 13m high wine bottles filled with "Heck Scotch Whisky" wine. Another 24-meter-long bottle contains "Gordon Gin".
The biggest neon advertisement in the world is the advertisement of Atlantic Coast Railway Company in Fort Tampa, Florida. Its length is118m, its height is 23m, and the total length of the lamp is1208m.
Here are some of the most popular advertisements in China. Those who are not interested can skip it.
The earliest industrial and commercial printing advertisements in China were produced by Liudian in Jinan in the Northern Song Dynasty. This advertisement is four inches square, with a trademark in the middle-the big white rabbit smashing medicine, which reads eight characters: "Jinan Liu Jia Kung Fu Needle Shop", and the following words: "Buy first-class steel bars, make fine needles, not for home use." The business policy is: "If the customer becomes a seller, don't give it a break." The words "recognizing the white rabbit in front of the door as a clear memory" 1 1 are printed on the left and right. The words are concise and vivid.
China's earliest advertising punch line was the advertisement of Liang Xinji toothbrush shop in the first half of the 20th century: "Not a penny."
The most famous surnames advertisements in China are Zhang Xiaoquan in Hangzhou, Lai Tangyuan in Sichuan, Ma Zi Wang, noodle soup, kite-flying, ivory carving poplar and grape shops in Beijing.
The earliest advertisement that caused criticism and accusation in China was 1985, a huge neon advertisement of Japanese "Toshiba" on the roof of Shanghai International Hotel, which was six or seven kilometers away. At that time, the dazzling "Toshiba" advertisement stung many people's good patriotism in China, and regarded it as "economic aggression". Various criticisms and angry accusations poured in, and the news media launched a big debate about it. It was not until the leaders of the Shanghai Municipal Committee made it clear that the "Toshiba" advertisement was spared from being planted for 24 floors.
The first enterprise in China to invest huge advertising expenses was China Great Wall Group, and the advertising expenses in 1988 were RMB 6 million.
The most effective advertisement: Mujiro's Titanic
Everything is plagiarism or imitation, and advertising is certainly not immune. I still remember that year, one said "Great Wall Electric Fan, Electric Fan Great Wall" and the other parrot said "Fengming, Mingfeng". After Titanic became a hit in China, many advertisers made up their minds that some people wanted to register the trademark of Titanic. Zhao is even funnier. He even appeared in the Spring Festival Evening by singing the theme song Titanic. But these are not as thorough and vulgar as Ichiro's imitation of Crystal Love-Titanic. Sweet and vulgar lover image, false scenery, the whole feeling is very cheap. Maybe it's not impossible to imitate, but it's hard to master proper limit.
The most touching advertisement: communication is care.
There have been many advertisements these years, but not many are really touching. 1997, Zhang Yimou made a group of image advertisements for Ericsson: a middle-aged man went home for a routine visit on weekends, and then asked his father to go out for dinner. His father nodded silently with a newspaper. When the son went downstairs, he didn't mean to look up, but he saw his father standing at the window and watching him leave. When the father sighed and was ready to put on his reading glasses again and read the newspaper, the son pushed the door and said to his father, "Dad, I'm not going anywhere today, so I'll stay at home with you." There are three articles in this series, with the conclusion of "communication is love", "communication is understanding" and "communication is care", which can be moved by careful consideration. This is a shocking voice for the new generation who are clamoring for a "generation gap" with their parents.
The most wonderful advertisement: Motorola cd928
The advertisement of Motorola's cd928 dual-frequency mobile phone explains the concepts of free switching time and space and "infinite jump" by flying at high altitude, which can really be regarded as a model of "winning by risk".
A white-collar worker with extraordinary courage and confidence, grasping the swing at a height of 100 meters and swinging greatly, really has a feeling of being thoroughly remoulded and flying over the natural barrier. The advertisement is unique in creativity and strong in appeal, which evokes people's psychological feelings well. Danger is dangerous, but it is in place.
The happiest advertisement: McDonald's baby
Success is that people can accept the message conveyed by advertisements with a happy smile. McDonald's is handy in this respect. A BB in a cradle cried and laughed with the flickering McDonald's logo outside the window. That childlike innocence made people laugh. Children seduce kittens with mice, and kittens seduce children with French fries, which makes people smile. Many advertisements in China also want to make people happy. It is most common to ask comedians to advertise. Unfortunately, Zhao Benshan's advertisement for "Xie Li Ting" and Zhao's advertisement for "Bone Pain Sticker" both made people laugh.
The most infuriating advertisement: Philips Great Wall
The year before last, in many subway stations in Shanghai, there was such a light box advertisement for Philips mobile phones. Sitting on the Great Wall alone with a Philips mobile phone. The size of this person and mobile phone is in sharp contrast with the size of the Great Wall. A manager in Hangzhou was very angry when he saw this: The Great Wall is the symbol of China. Didn't this ruin us in China? As soon as he sued the Shanghai Industrial and Commercial Bureau, Philips' advertisement was seized.
Of all the advertisements, nothing annoys China people more than those that hurt national feelings. Usually, foreign companies are well aware of this. For example, Marlboro and Coca-Cola will also please China people with advertisements with China characteristics.
The scariest advertisement: "Gunner" pesticide
Perhaps the advertisement of "Gunner" is aimed at the audience who love watching American westerns. It describes the vague figure of a cowboy wearing a cowboy hat in front of the door in a dark western pub. The cowboy took out an insecticide from the place where he should have hung a gun around his waist and turned it around like a gun, but as soon as he heard the gunshot, a circle of mosquitoes fell to the ground. Then came the words "gunner, travel all over the world, be aggrieved". The whole atmosphere and sound effects are trying to be sensational, and the cowboy's bearded face is half covered by a hat, and finally his true colors are revealed. An insecticide advertisement, as for it?
The most distinctive advertisement in China: Want Want.
The name Want Want itself has a good impression, and "Let you prosper" is the theme that runs through the advertisement. With this move, Want Want broke through the boundaries of children's puffed food and won the reunion dinner table and gift cabinet on the first day of the New Year's Day. The same cultural tradition makes enterprises in Taiwan Province province better at using advertisements to cater to the psychology of "seeking pleasure and excitement" of China people.
The most misleading advertisement for children: Xie Jin's advertisement of "learning revolution"
The famous director Xie Jin also advertised and wrote "Learning Revolution" for Americans. Standing in the dark background, Xie Dao solemnly declared to the people of China: "Reading this book can change a child's life." The Revolution of Learning struck again and sold 5 million copies at once, which must be related to people's trust in Xie Dao. Later, I heard that this book was written by foreigners according to the characteristics of foreign teachers, at least in the estimation of "how long it takes to learn English", which is not suitable for domestic students.
The most disappointing advertisement: Master Kong.
Many people have formed the habit of "shopping by watching advertisements" under the bombardment of TV advertisements, and willingly let advertisements lead them by the nose. In the advertisement of Master Kong's instant noodles, red soup, green vegetable buns and beef are waving, and the beautiful promise of not increasing the price of the ingredients is irresistible. This is not the case when you buy it back. This kind of "delicious and visible" refers to the TV, not the consumer's bowl. However, this in turn proves that this slogan is indeed successful.
The most interesting advertisement in life: Kodak film
Even if the advertisements taken by comedians such as Peisi Chen, Ge You and Gong Hanlin are put together, they are not necessarily more interesting and lovely than the "wonderful moment" when the little boy is pressed in the barber's chair for a haircut. Similar to McDonald's BB, in Kodak's children's interest advertisements, the little boy makes people love and pity, happy and warm, full of rich life interest, and makes people unforgettable.
The most annoying advertisement: golden voice and throat treasure
"Golden scorpion treasure, the entrance is effective." In all fairness, this advertising idea is not the worst, and the production is not the roughest. The terrible thing is that it has not changed for ten years, and the loud voices of a bunch of people and a man ... are repeated over and over again, which makes people feel bored.
The most touching public service advertisement: the public service advertisement of reemployment in the Great Wall of Shengshi
Shi Sheng Great Wall Advertising Company is very famous, and their public service advertisements for laid-off workers for CCTV are very good. This is a series with Guangzhou, Shanghai and Beijing. I haven't seen Guangzhou. Shanghai attracted me as soon as it came out. I thought at that time, how could CCTV's public service advertisements be done so well? Later, I heard that the protagonist of Shanghai had been re-employed at that time. The best is Beijing, a story told by a couple. Shoot separately and edit it very well. In particular, two people told the story that a wife bought a pair of shoes for her husband on his birthday. The transition from the wife's words to the husband's words is natural and smooth, and one sentence per person is very touching. In recent years, people have a good impression on the way of "telling people's own stories", let alone the people themselves.
The most reassuring advertisement: robust pure water
Green food is becoming more and more fashionable, and the once popular black five categories seem a bit out of date. Among all green foods, pure water is a special army. Wahaha, Nongfu Spring and Robust are all eager to explain the benefits of drinking pure water on the premise that they must drink their brands. The phrase "Robust pure water, 27 layers of filtration" is enough for countless people to enjoy drinking once. The appeal of this advertising theme is profound and transparent, just like the filtered water source, which makes people feel unforgettable at a glance. More importantly, it is safe to drink, just like the old lady in the advertisement for cleaning white cats said, "Don't worry about the white cats used for so many years."
The most sensational advertisement: Siemens Chenmei Company
There are many sensational advertisements, but there are many different ways and strengths of incitement. The most sensational advertisement was made by Siemens and Chen Mei together. This Chinese-American girl plays the violin all over the world. When she plays the violin, she plays crazy and infatuated on the screen, stirring her feelings for Siemens, giving people a cool, romantic and sensational feeling. So people will naturally think of Siemens, which created a sensational effect.