2. Introduction of start-up companies: After establishing the initial impression, entrepreneurs should further explain the background and current situation of their own companies, clearly show the overall strategic objectives of the company, and point out the ultimate goal of being a commercial profit-making company, so that investors can fully understand the start-up companies they invest in and establish the necessary trust. This is the only way for entrepreneurs to "circle money" and needs a sincere attitude. Only when investors fully trust themselves can all cooperation be truly carried out. Imagine, if you don't trust each other, who will give you hundreds of thousands, millions or even tens of millions of dollars? Openness is the foundation of building trust.
3. Product/service: Product/service is the concrete carrier of business plan and the key to whether the investment can finally get a return. To have commercial value, products/services should be market-oriented, not purely technology-oriented, because creativity with market opportunities is the most valuable and can meet the requirements of the target market. Entrepreneurs should describe it as clearly as possible, highlighting the characteristics and potential commercial value of products/services; Whether the leading position of technology adapts to the existing consumption level; Accurate and reasonable judgment of technical prospect; Ownership status, etc. In this regard, entrepreneurs should have the attitude of fully trusting venture capital companies, and don't worry too much about their technology patents being stolen and concealed by venture capital companies. What is certain is that venture capital companies have strict professional ethics in this respect. Before talking about cooperation, they will sign a confidentiality agreement with entrepreneurs to protect their interests by legal means.
4. Market analysis: Market analysis is the key factor for investors to decide whether to enter the market. Before introducing venture capital, entrepreneurs should make a rigorous and scientific investigation and analysis of the market, elaborate the market capacity and future trends in detail in the business plan, including the existing scale, development status, pioneering ability, customer situation, competition form and the feasibility of marketing strategies in target areas, and make reasonable predictions on market share and market trends to make accurate market positioning. In order to ensure its accuracy, entrepreneurs should try their best to adopt various professional market analysis channels, entrust different professional market analysis companies to make rigorous, scientific and authoritative investigation reports, synthesize as much data as possible, make a final demonstration plan, and avoid risks to the maximum extent. Clear market opportunities are the most attractive aspect for venture capitalists, and the target market should have considerable scale and development potential.
5. Competition analysis: As the saying goes, "Know yourself and know yourself, and you will win every battle." Entrepreneurs must have a clear understanding of market competition and their respective advantages, make in-depth analysis and deploy clear competitive strategies.
6. Operation and execution: Operation and execution include two aspects, one is business strategy, and the other is sales method. For business strategy, entrepreneurs should be clear about the steps of strategy implementation, business timetable, product production/service plan, cost, gross profit, expected business difficulty, resource demand and so on. For sales methods, entrepreneurs should formulate clear sales strategies and methods, including incentives for sales staff and effective promotion strategies.
Sales and promotion strategies are very important to the company's long-term success.
7. Management background and ability: Venture capitalists attach great importance to management ability. It can be said that success is impossible without good management. Management ability is embodied in the following two aspects in the business plan:
(1) Entrepreneurial belief, foresight, professional knowledge and rich experience, and good business sense;
(2) Careful planning and effective implementation plan, including insight and consideration of risks and threats.
(3) Entrepreneurs should introduce the education and work background, specific division of labor, division of property rights and equity, entrepreneurial beliefs, risk identification and the ability to cope with the implementation plan of the entrepreneurial team members in this part. A good team organization should be well-structured, with generalists in technology, management, finance, law, language, writing, etc., or members with their own specialties, and fully consider the complementary ability of internal members.
8. Financing plan and return: Entrepreneurs should list the capital structure and quantity, investment return, profit distribution mode and possible exit mode here, and put forward the most attractive financing plan after comprehensive evaluation.
9. Financial analysis: Finance is the most sensitive issue for venture capitalists, so clear financial statements are the most basic requirement for entrepreneurs. Entrepreneurs should have sufficient understanding of the demand for funds and consult professionals when necessary. In this regard, the key financial indicators and main financial lists to be listed include 1 monthly report, 2-3 quarterly report and 4-5 annual report respectively; Balance sheet, income statement, cash flow statement, capital demand and distribution, financial assumptions, trends and comparative analysis.
10. Business plan statement: The role of business plan statement is equivalent to the closing statement in court trial, requiring concise language and less redundancy. The main contents and implementation methods of the business plan are completely summarized in accurate professional language, so that venture capitalists can confirm that it is of practical significance to invest in this project. The ultimate success or failure of a plan will depend on it. A good statement should focus on maturity, company strategy, competitive advantage and so on. Never shy away from corporate strategy and market issues, only talk about financial needs. Remember.