Although China's automobile production and sales volume ranked first in the world in a row 1 1 year, after the first decline in 28 years in 20 18, China's automobile market has been negative for two consecutive years.
The era of rapid growth in China's automobile market has passed, and the good days of "lying down and winning" for automobile manufacturers are gone forever. In this transformation and industrial adjustment, the next step will test the internal accumulation and forward-looking creativity of each automobile enterprise.
As one of the few "high-quality students" among car companies, Toyota handed over the following answers: in 20 19 years, the sales volume in China market reached1620,000, up 9% year-on-year, and achieved contrarian growth again. For 2020, Toyota is still full of confidence, with a high-profile sales target of 6.5438+0.76 million units.
At this year's Toyota Media New Year Conference, China, Minister of Toyota Motor Corporation and Chairman of Toyota China Ueda Dalang said that 20 19 is the "sowing year" to accelerate the layout of Toyota's various undertakings in China, and 2020 is the first year of 265438+1920s. Toyota hopes to make 2020 a "budding year".
On April 20 19, Akio Toyoda rode his bicycle to Tsinghua University by subway. Before becoming the president of Toyota Motor Corporation, Akio Toyoda was the head of China's career and had deep feelings for China. On the campus of Tsinghua, Akio Toyoda, the chief test driver of Toyota, even played the role of "drift", sharing with his classmates Toyota's thoughts on future mobile travel and how to deal with the challenges of enterprise transformation.
Another important purpose of Akio Toyoda's trip is to deepen cooperation with Tsinghua University. The two sides signed a contract to establish "Tsinghua University-Toyota Joint Research Institute", focusing on the active utilization of hydrogen fuel, aiming at solving China's energy problems and exploring the development and construction of a hydrogen energy society.
Following Toyota's announcement that it will provide about 23,740 patents for the use of core electrification technologies free of charge, this cooperation with Tsinghua University has released Toyota's desire to further cooperate with more enterprises and institutions in China, constantly expanding its partners and accelerating Toyota's business in China.
Subsequently, Toyota continuously expanded its circle of friends in various fields of Case's "new four modernizations" and constantly consolidated its career foundation for future development. Especially in the aspect of electrification, a series of cooperation between industry, government and university has made the outside world feel Toyota's determination to popularize electrification in China.
2065438+In April and July of 2009, Toyota successively cooperated with Beiqi Futian, Yihuatong, China FAW, Suzhou Jinlong, Shanghai Reshaping and other companies to provide Toyota hydrogen fuel cell components for many domestic commercial vehicle manufacturers.
In July, Toyota officially established a comprehensive partnership with Contemporary Ampere Technology Co., Ltd. and BYD in the development of new energy power batteries and pure electric vehicles;
In September, Toyota signed a strategic cooperation framework agreement with China's two joint venture partners, China FAW and Guangzhou Automobile Group, to deepen cooperation in the fields of electric vehicles and intelligent networking, including new energy vehicles;
165438+ 10 In October, Toyota and BYD jointly established a pure electric vehicle research and development company to carry out the design and research and development of pure electric vehicles and platforms and parts used in the vehicles.
While accelerating the popularization of electrified products, Toyota is also committed to the construction of a low-carbon society. At the 2nd China International Import Expo held in June 5438+065438+ 10, Toyota described a beautiful vision of an energy management society with both hydrogen and electricity.
While lamenting the rapid implementation of Toyota's electrification measures, we have to admit that Toyota's technical reserves in the field of electrification and its forward-looking layout for future social development are already in an absolute leading position in the industry, and cooperation with domestic enterprises and institutions is bound to increase the gold content of domestic electrification.
Not only electrification, but also Toyota has made frequent moves in the fields of intelligent interconnection and mobile travel. It joined Baidu Apollo Autopilot Open Platform, reached technical cooperation with Ma Xiao, expanded cooperation with Didi Chuxing in the field of intelligent travel services, and established Toyota HNA Travel Company. Various measures show that the field of smart travel has become an important part of Toyota's career in China.
President Akio Toyoda has repeatedly mentioned that "China is the most important" and expressed his strong desire to contribute to China society. He believes that China is leading the global development and change, and Toyota will keep pace with the times and fully follow the development pace of China.
Therefore, in 20 19, Toyota began to speed up the "sowing" in China, and through the adjustment of organizational structure and personnel, it ensured the smooth germination and growth of the sown "seeds".
On 20 19 12, Toyota announced that it would split its business in China and its business in Asia from 2020 10, so that both sides could develop independently.
Subsequently, the senior management of the joint venture between Toyota China and Toyota in China ushered in adjustment. Dong was promoted to Senior Executive Deputy General Manager of Toyota Motor (China) Investment Co., Ltd.; Li Hui became the executive deputy general manager of Toyota Motor (China) Investment Co., Ltd., responsible for Lexus China business.
In addition, two Toyota Global R&D generals were sent to China headquarters. An Shanghong, the former president of Toyota Global [Powertrain Internal Company], became the senior executive deputy general manager of Toyota R&D Center (China) Co., Ltd. (TMEC) from June 5438+ 10 to strengthen Toyota's electrification R&D in China; The former executive vice president of Toyota Global Advanced Technology Development Company, Kazuhiro Shenze, became the general manager of FAW Toyota Technology Development Co., Ltd. (FTRD) and joined hands with TMEC to promote the field research and development of China special purpose vehicles such as hydrogen fuel cells.
In Toyota's view, in order to better meet the demand of China market and provide more accurate products and services, China should be separated from Asia and a business department should be established. Through the joint efforts of the leaders of China and Japan, we can speed up decision-making, especially strengthen the localization of R&D. ..
China's automobile market is going downhill, and the new energy automobile market has not escaped this robbery. In 20 19, the sales volume of new energy vehicles12.06 million vehicles decreased by 3.98% year-on-year, which was the first decline since China Automobile vigorously promoted new energy vehicles for ten years. Despite the impact of macroeconomic pressure and the sharp drop in subsidies, the frequent quality problems of new energy vehicles have also become a major pain point in the market.
Compared with the previous barbaric growth, the new energy vehicle market has become more rational and mature, and consumers have more demands. High-quality products and diversified technologies are more in line with the value law of the development of automobile electrification industry.
As the only automobile manufacturer in the world with full-line electrification products of HEV, PHEV, EV and FCEV, Toyota has accumulated more than 20 years of research and development experience in core batteries, motors and electronic control technologies in the field of electrification. Up to now, the global cumulative sales volume of its electrified products has exceeded140,000 units.
At present, the change of new energy vehicle market in China will be a rare opportunity for Toyota.
Compared with introducing HEV into China market in 2005, Toyota is a "latecomer" in the field of electric vehicles. While independent brands and other multinational car companies are booming in the electric vehicle market, Toyota is quietly leaving a slow and rigid impression on the outside world.
The vice president of Toyota Motor has publicly thrown out such a question, "If there is an electric car, you can buy it without hesitation, then you must tell me what it is like." Obviously, Toyota is not easy to introduce pure electric vehicles because it has Toyota-style harsh standards.
"In the process of electrification, Toyota is not behind. On the contrary, I personally think that Toyota is advanced. However, Toyota doesn't want to be an electric car like others. " ? Dong, senior executive deputy general manager of Toyota China, said.
What's the difference between electric cars made by Toyota?
The answer is about to be revealed, Toyota CHR in 2020? EV, tangze EV, Lexus UX? EV, three pure electric vehicles will officially enter the China market.
In order to solve the practical problems of battery safety, attenuation, charging and control of pure electric vehicles, Toyota takes its own "killer" as the starting point to solve user anxiety. For example, multiple high-strength protection measures are set inside and outside the large-capacity lithium-ion battery pack to improve the protection performance during collision; By controlling the internal temperature and charging amount of the battery pack, the aging of the battery can be suppressed, and the capacity retention rate of the battery can reach the highest level of similar products after ten years. 80? More than%.
All kinds of breakthroughs and guarantees in electrification technology have made the three products meet many expectations of the industry and consumers as soon as they appeared.
According to Toyota's plan, marked by the first launch of pure electric vehicles in China in 2020, the first year of EV will be officially launched. By 2025, 65,438+00 EV models will be launched in China market, and the launch of EV models will gradually spread in the global market.
With the introduction of EV models, Toyota has truly realized a full range of electrified product line layout. To achieve the global sales target of 5.5 million electrified products in 2025, EV will definitely play an important role, and the China market is the most important.
At the same time, many car companies, including Toyota, have transformed into mobile travel service providers. As the core driving force of the sustainable development of the automobile industry, electrification also determines the realization of the future mobile society.
Obviously, Toyota has taken the lead in the future-oriented competition. In the 2020 Tokyo Olympic Games, Toyota will provide all-vehicle electric vehicles and a variety of mobile travel solutions, and the transformation results are beginning to show. Subsequently, the specific application experience will also support the 2022 Beijing Winter Olympics.
At the just-concluded CES in the United States in 2020, Akio Toyoda once again gave Toyota's vision of the future "connected city", which will be "weaving?" With the theme of "city", we will build an experimental city with people-oriented and sustainable development, and carry out empirical experiments around the "new four modernizations" such as CASE, artificial intelligence AI, personal mobile travel and robots. And verify that all goods and services that can support people's lives can be connected. Cities.
For knitting? The origin of the city concept, President Akio Toyoda said: "The founder of Toyota Akio Toyoda and his team have worked hard to realize the transformation of Toyota from a loom company to an automobile company. For this reason, this generation of Toyota people, represented by the president, thanks the inheritance of their predecessors and hopes to promote Woven? Urban construction will change people's thinking and working methods, and open the way for the transformation of mobile travel service providers. This is our mission. "
"Those who do not seek eternal life do not seek a moment; He who does not seek the overall situation does not seek a domain. With down-to-earth efforts and determination to create the future, Akio Toyoda is full of ambitions for the future development of China. " Toyota is firmly committed to technological innovation led by environmental protection technology, and continues to contribute to the development of China automobile society in response to the needs of China society. "
"There will be a road in the end, and there will be a Toyota." Since 1964 entered the China market, more than1150,000 Toyota and Lexus cars have been driving on the roads in China.
Nowadays, with a series of layouts in the field of electrification and mobile travel, Toyota has further consolidated its business map in China, laying a solid foundation for its sustained and rapid development in the future.
After decades of efforts in China, Toyota Motor Corporation, a Japanese company, is still striving to become a favorite "China enterprise" of China people and contribute to the environment in China.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.