1. Make full use of the Internet and intelligence to transform your products
The transformation of any enterprise is realized through product transformation. The products of airlines are manifested in both passenger and cargo. In terms of passenger transport, airlines have always been an important pillar of the tourism industry chain. In the past, due to various reasons such as communication means, airlines only undertook point-to-point transportation in the whole tourism industry chain. However, under the condition of the Internet, interconnection has changed the boundaries of time and space. No matter when and where, enterprises or individuals can connect with each other through the Internet. Therefore, airlines should seize the characteristics of the Internet, make full use of interconnection and intelligent technology, and re-position their products from the height of the whole tourism industry chain. ① You can use the Internet and intelligence to change the single product structure in the past, reposition the products, extend your own products to passengers' food, accommodation and transportation, and even extend a wider field to provide one-stop service, making yourself a leader in the tourism industry chain. ② Make full use of internet plus +APP to innovate the sales channels, on the one hand, recommend your own products in time, on the other hand, make customers your own resources. ③ Make full use of the Internet and intelligent means to provide truly customized personalized services to passengers, so as to serve today's passengers well and create tomorrow's market. In addition, we can also make full use of the internet and intelligence to transform products in freight transportation, that is, from pure freight transportation to real logistics.
2. Airlines should make full use of the Internet and intelligence to carry out strategic transformation of enterprises.
The emergence of big data and the Internet has blurred the boundaries of industries, and the mutual penetration or change of industries has become the normal state of enterprise development. Because the emergence of the Internet and intelligence has completely changed the barriers in the industry, what we thought impossible before has become a reality today. For example, no one dared to challenge the bank before. Today, Ma Yun did, and Alipay replaced some functions of the bank. With the application of Alipay, there are new and more convenient and faster WeChat payment, etc. These earth-shaking changes bring us thinking: new things are constantly emerging, society is splitting, and where should the civil aviation industry go? Faced with these problems, airline executives need to have Internet thinking, stand on the level of national economic development, make full use of their own advantages or resources, and use Internet intelligence to carry out strategic transformation of enterprises. China Eastern Airlines has set an example for us in this respect. For the first time, they boldly used airplane WIFI to integrate all kinds of online and offline products and service resources, tapped the extended value of the travel industry chain other than a ticket, and developed integrated products that meet customers' travel needs of "eating, living, traveling, shopping, entertainment, business, learning, medical care and insurance". It has completely changed the image of traditional airlines. In this transformation of China Eastern Airlines, they use the Internet as a new engine of development and point out the direction for their next development.
2. Civil aviation airports should make full use of the Internet and intelligence to transform their business strategy.
Objectively speaking, the current airport operation situation is not satisfactory. At least 7% of the more than 2 airports currently operating in China are losing money. According to the "Public Notice on the Budget Scheme of Civil Aviation Small Airports Subsidies in 216" issued by the Civil Aviation Administration, there will be 152 civil small airports subsidizing in 216, with a total amount of 1.327 billion yuan. For the huge subsidy, we should be clearly aware that it is by no means a long-term solution, which is not conducive to the survival of the airport and is not conducive to its own development. Therefore, to some extent, the airport needs to use the internet and intelligence to transform its business strategy.
1. The airport should make full use of the Internet and intelligence to transform into a port-oriented economy
There is indeed unlimited room for imagination for the airport to use the Internet and intelligence to transform, but the imagination is full and the reality is skinny. It is still very difficult to realize the real transformation of the airport. First of all, in terms of concept, many managers' ideas and social development pace are much lagging behind, and most of them just stay in the airport to provide good protection for airlines. There is nothing wrong with doing a good job in providing good protection for airlines, but the ecological environment of the airport has undergone revolutionary changes, which requires airport managers to change their ideas and make bold innovations. Secondly, as far as the airport and the pace of social and economic development are concerned, it needs to make a second transformation, that is, from the single function of the airport to the airport, and then from the airport to the port economy. Seeking truth from facts, this transformation is easy, and it is still very difficult to realize, but we can gradually realize it after the easy.
first, make full use of the internet and the transformation from intelligence to smart airport.
for the transformation of the airport, we should start from the airport's own management, that is, make full use of the Internet and intelligence to provide convenience and comfort for passengers in all aspects. For example, airports are now using their own WeChat official account to provide passengers with all kinds of service information, providing online check-in, self-service check-in, self-service departure boarding, self-service baggage check-in and so on in the terminal building. These improvements have made the airport appear in front of passengers with an intelligent face, which is convenient for both passengers and us. For example, the new T3 terminal of Yinchuan Airport ranks among the top airports in China in terms of multiple system functions, and it has some intelligent features. The terminal is equipped with a new self-service baggage check-in system, which can realize full self-service baggage check-in and freely switch manual/self-service modes. In terms of security inspection, a face recognition system is installed on the verification system, and the recognition rate of passengers is over 99%. This is the first airport in China that is fully equipped with dual-view X-ray machine equipment, and two images can be emitted from two perspectives on the bottom side to judge and identify contraband, ensuring passengers' safe travel. There is also an updated apron panoramic monitoring system to achieve monitoring and command without dead ends. These intelligent applications have taken a solid step in the transformation of airport operations into smart airports.
second, make full use of the internet and intelligence to transform into a port-based economy.
this transformation is more difficult for the airport, because it cannot be achieved by the airport's unilateral efforts. It requires the local government to put the airport at the height of promoting the local economy and mobilize resources from all sides. Fortunately, at present, most local governments are interested in airport construction, which is very beneficial to airport development. The key to the problem is how to realize the airport as a port-based economy, which requires the joint efforts of the airport and the government. However, the wave of internet and intelligence is unstoppable, and the airport will eventually move towards port economy, which is the only way for airport development.
2. Make full use of the Internet and intelligence to carry out business innovation and innovation
Airport management mainly includes aviation revenue and non-aviation revenue. Regrettably, most civil aviation airports operate at a loss, and some airports focus on aviation revenue while ignoring non-aviation revenue. Don't you know that this loss-making operation is, to some extent, begging for food with a "golden rice bowl", and the "fragmented time" for passengers to stay at the airport is actually the airport's greatest resource and wealth. According to the statistics about shopping malls, if customers stay in shopping malls for more than 3 minutes, they may shop in shopping malls. If this time is taken as a mark, then the time that passengers stay in the terminal will far exceed this time period, which is the wealth of the airport for the airport. Helpless, some airports either turn a blind eye, or are willing but unable to do so, and let wealth pass by. However, some foreign airports attach great importance to non-aviation income. According to relevant statistics, Singapore Changi Airport contributes an average of 117 yuan per passenger, while Shanghai Airport is the highest in several major airports in the Mainland, about 51 yuan; Shenzhen Airport is about 29 yuan. The misery of other airports is self-evident, and some airport passengers don't even spend money! We should raise the passenger's "debris time" to the height of airport resources, which is the "gold mine" of the airport. We should make full use of the airport's own advantages and do everything possible to tap the passenger's "debris time" and turn it into our own wealth. For example, Minneapolis-Sao Paulo Airport in the United States has developed into one of the largest retail centers in North America, with a series of amusement facilities such as department stores, aquariums and dinosaur museums, and people around it will drive for leisure or shopping on Sundays. The reason why there is such a big difference between Chinese and foreign airports is that airport managers lack ideas or ideas on the development of non-aviation revenue, and at the same time they also lack talents in this field. However, both difficulties and hopes exist, which is both a shortcoming and a hope for the future for the current situation of the airport. Airports should make full use of the Internet and intelligence to increase non-aviation income, such as cross-border e-commerce, building cost-effective characteristic brands, shopping centers, leisure centers, etc., to guide passengers' consumption and increase non-aviation income through passengers' consumption to lay a good foundation for their survival and development.
to sum up, whether airlines or airports shoulder the heavy responsibility of becoming a strong civil aviation country, we should seize the great opportunity of national development and the opportunity provided by the intelligentization of the Internet, and work together to strive for the early realization of a strong civil aviation country.