As the main person in charge, he won the second prize of ministerial achievements, 3 patents and 8 patents.
Presided over the formulation of the tenth five-year development plan and multi-year research and development plan of Lanlian, and served as the project leader.
He has been rated as an advanced worker, top ten in science and technology and top-notch talent in Lanlian General Factory for many times.
In my impression, most people who work in the oil industry are men with iron bones, and Liao, the general manager of China Petroleum Lubricant Company, is a female doctor. The Sichuan woman, who just turned 39 this year, was most impressed by her bright eyes. It was in the oil team where men gathered. She wore a woolen skirt. "1988, when I graduated from school and went to Lanzhou Refinery to report, I wore a big skirt. The first thing Minister HR said when he saw me was that you go back and change your skirt and report again. Since then, I have never worn a skirt during the 12 years when I worked in Lanlian. The factory has factory rules. When I was in the workshop, I put on my work clothes and helmet, so I couldn't see men and women. " Crisp and refreshing, with traces of the northwest.
However, women are women. Liao Guoqin summed himself up and said: "If I am a little different from the average girl, it is that I am more hardworking and believe in hard work. Besides, I don't feel any better than other lesbians. Liao was ordered to transfer to Beijing in June 5438 +2000 10 to start the establishment of China Petroleum Lubricant Company. " So I started a new career. The leader has built a very good platform for me, and it is difficult for anyone to have such an opportunity as me. "
I am most interested in the lubricant market.
Liao caught up with a good opportunity. "200 1 this year is called the first year of automobile. This year, the growth rate of cars is like an avalanche, and the volume is growing very fast. The growth of cars has basically reached 40%. The growth of automobiles has brought about the growth of the lubricant market. "
In Liao's eyes, lubricating oil is a high-grade perfume. "Petroleum products are all industrial products except gasoline. Only lubricating oil is a consumer product, not for personal consumption. Because gasoline has relative quality standards, it is not easy to brand. Lubricating oil is different. Lubricating oil has many unique places to be branded. Being a lubrication company for three years can be said to be at the forefront of contradictions. Lubricating oil 1992 entered the customs, with the highest degree of marketization and the fiercest competition. Otherwise, there wouldn't be so many brands in China. At the end of 2000, China Petroleum began to integrate all its lubricants. At that time, there were 13 markets and more than 13 brands, which were scattered. The products sold are basically low-end products, and it is difficult to catch up with the rapid development of China's automobile industry. "
Looking back, Liao felt that he had walked through thousands of waters in Qian Shan. Without contradictions, problems and pressures in this process, it is impossible to establish more than 10,000 sales networks and manage the production system well. At the inaugural meeting of the lubricant company, Liao finally said in his speech: "I have a dream. I hope to work with people who love the lubricant market in China to promote the development of the lubricant market in China. Although the lubricant is small, in this category, our China Petroleum Lubricant Company has served two-thirds of the market in China. "
Three years later, Liao said that her dream has not changed. Her passion and ideal still exist today, but now she has a more comprehensive estimate of the difficulties and a more specific idea of what to do next than three years ago. "My ideal and passion have not changed. I talked to some employees some time ago, and they said that your face was always full of passion. I told them that you see less passion now. It must be passion in your heart. As a lubricant, I emphasize two isms, heroism and idealism. "
What is the heroism in Liao's heart? "I emphasize heroism and idealism, that is, to open the way for every mountain, to bridge the bridge when encountering water, not afraid of difficulties, and never give up. This is what I have repeatedly communicated with all our employees. I said that we should be the first brand in five years, and everyone thought it was impossible. I will make everyone experience the impossible through intensive training. "
Liao gave interesting names to several training teams.
The first team is called SL team, which is the highest grade automobile lubricant at present. The team motto is never give up.
The second team is called Kunlun column. In fact, the team motto of this team is: Kunlun is the best in the world.
The team led by Liao himself is called Tianshan Team, and the team motto is: Excellence belongs to Tianshan Mountain.
There is also a team called disco, which encourages everyone to be brave, happy and give full play to their strengths.
"After the experiential training, the biggest comfort I got was that I felt that heroism and idealism had penetrated into our employees. We have such a good foundation, backed by such a powerful company as China Petroleum, and I am very active in realizing my dream and realizing our company's dream. "
The lens of Kunlun is gorgeous.
Although lubricants have gradually changed from industrial products to mass consumer goods with more and more cars entering China families, in the fierce market competition, a few foreign brands occupy 80% of the high-end lubricant market in China, which makes the national lubricant brands in a difficult situation.
Statistics show that high-end lubricating oil products only account for 30% of the whole automobile lubricating oil market, but they have to take 80% of the profits of the whole automobile lubricating oil market. And this lucrative market has been basically occupied by multinational oil companies. In the next three to five years, high-end automotive lubricants will grow at a rate of more than 5% every year, and by 2005, high-end lubricants will account for about 50% of the entire automotive lubricant market. At the same time, the gradual popularization of family cars and the continuous improvement of models have effectively stimulated the expansion of the high-end lubricant market for vehicles.
Liao is determined to catch up with this challenge.
"Although our current share of Kunlun lubricants in the high-end market is 65,438+0%, our goal is to reach 65,438+million tons by 2006, and our share in the high-end market in China will exceed 65,438+00%. This is basically the first. Now, Mobil's market share in China is about 8.4%, so we are moving towards this goal. "
Liao said that in China's lubricant market, except for local brands, foreign companies are basically dealing with Kunlun lubricants.
"In the process of dealing with foreign companies, we also learned a lot. For example, Mobil, Shell and BP came to us and wanted to form a brand alliance, but we haven't decided whether to unite. You have the strength, you do well, your opponents respect you, and you have the opportunity to cooperate. I am satisfied that I can make lubricating oil. Many of our employees are young and studying for MBA. I told our employees that the lubricant market is the best MBA school. "
Liao wants to compete with multinational oil companies. She knows the importance of brands. "China Petroleum is mainly an upstream company, relying on oil and crude oil. In fact, the brand carriers of foreign oil companies are all based on lubricating oil. Shell first entered the market with lubricating oil, so did Mobil, and it also came in with lubricating oil. In general, lubricating oil, like brighter beads on the spire of an oil company, is the carrier of a brand. "
After the brand framework integration, the lubricant company took Kunlun as the leading brand, and basically formed a brand framework covering the whole market demand in China. The flagship brand of Kunlun was first launched in March 2002, and Liao affectionately called it "Kunlun Column".
There are 4,000 factories in China, producing countless lubricating oils. How to break through this factory is what Liao considers most.
"Many people ask me if I'm in a hurry?
We ran a marathon, not 60 meters, so don't worry. We have a self-developed formula, and this self-developed formula is definitely from our country. I said China's oil will be magnificent if it is not sold. It is convenient to let consumers know about Kunlun and see it when they turn around. "
My job doesn't affect my family.
As a female general manager under 40, what is Liao's family like?
"I don't delay anything. Get married at the age of 24 and have children at the age of 25. Husband is a boyfriend who has been in love for three years. This time, the love was successful. He is tolerant and responsible; The son is beautiful and naughty. "
Speaking of Liao's home, I smiled happily.
When talking about the different characteristics of men and women in their careers, Liao's view is: "I personally feel that everyone is basically neutral in their careers. You said I had lesbian characteristics. I may care about my subordinates, but sometimes I am inevitably emotional. But in general, gender is not the most important thing to measure whether a person is suitable for this position. The most important thing is to look at your ability and see if your ability can match this position. "
Liao's career and being a woman are enviable. She summed up this secret and shared it with me: "I have always had two principles in my personal life. First of all, I work hard. Second, never harm people. "