The transfer in 2000 changed McGrady's life. In Orlando Magic, McGrady showed his original leadership temperament like a magician, and Florida quickly set off a new wave of idol trends. McGrady's great appeal not only infected fans, but also attracted Adi's attention. In the second half of the 2000-200 1 season, ADI introduced McGrady's first pair of basketball shoes-T-MAC1. Once this series was launched, it became synonymous with good quality and low price, making McGrady not only the soul of the team on the court, but also the goal pursued by fans outside the court. In all countries, children who like McGrady are proud of having a pair of T-Macs.
At first, the steady ADI company didn't invest too much technology in the T-MAC series. T-MAC 1 is a pair of very common basketball shoes: the toe is designed with shell head, which is the most common design in Adi series, and the shell head inclines to the inside of the shoe.
Outside, other parts follow the technology of ordinary basketball shoes. But to Adi's surprise, the market sales of T-MAC 1 were very good, and the shoes on the shelves were sold out soon.
T-MAC2 officially entered the NBA stage.
The great success of T-MAC 1 series gave Adi great confidence. At the beginning of the second season, Adi launched the T-MAC 2. In the design of T-MAC 2, the heavy shell head is cancelled, but the original lines are kept at the original shell head, and inner boots are added. After improvement, the weight of the shoes is greatly reduced and they are more comfortable and flexible to wear. With the popularity of T-MAC 1, the sales of T-MAC 2 are also very gratifying. Among them, a blue patent leather shoes is deeply loved by young people for its cool and dazzling appearance.
T-MAC3 female designers are ingenious.
T-MAC3 was created by a female designer.
Perhaps in order to make a big change in the T-MAC series, Adi handed over the design right of T-MAC 3 to a female designer in the 2002-2003 season. Compared with T-MAC 1 and T-MAC 2, the T-MAC 3 created by this female designer has greatly changed in style, retaining the consistent comfort principle of McGrady series, and using different materials and different patterns and patterns inside and outside the shoes. A domestic basketball shoe magazine commented on T-MAC 4 that "this is a pair of shoes for myself", because the design is a bit weird to others, but the wearer looks good to himself. But this pair of shoes is different from the first two pairs of shoes in appearance design, but there is still no qualitative progress. At the end of the hot season, Adi introduced T-MAC 3.5, an improved product of T-Mac, which is no different from T-MAC 3 except that the latest climacool material is added to the heel.
3.5 The first three generations of products should be regarded as the first stage of the T-MAC series, because the first three pairs are mainly based on the changing shell shape, traditional technologies such as adiPRENE, adiPRENE+ and TORSION, and the internal quality of the products has not changed much. Starting with T-MAC4, Adi began to invest more technology.
T-MAC4 design is inspired by sports car lights.
The most striking thing about T-MAC 4 is its hug system, which means hug in English. T-MAC4 has its own unique technology in covering the feet: in T-MAC 4, the designer canceled the design of shoelaces and replaced them with rotatable buttons on the heels, and T-MAC 4 filled the inner boots with elastic and soft materials. The elastic tongue part of Lycra shoes can make the wearer not feel forced to put them in when wearing shoes. With the adjustment of buttons, both sides of shoes gradually tighten with the rotation of knobs, which is the first pair of shoeless basketball shoes introduced by Adi. In the appearance of shoes, it is said that the design of T-MAC 4 was inspired by McGrady's sports car lights. It continues the simple style of previous generations of products, without too many fancy decorations, but only brings some fashion sense through color changes. Before the playoffs in 2004, Adi produced T-MAC 4.5 with richer colors than T-MAC 4, which also led to the confusion of McGrady's color choice in the 2004 All-Star Game: finally, the audience saw McGrady dancing on the basketball court wearing two shoes with different colors.
T-MAC5 wood in sports shoes.
Maybe it was what McGrady saw and heard in China last year that made him feel special about China, or maybe it was zebra wood that made each pair of shoes unique. The biggest feature of the T-MAC 5 China Limited Edition launched this time is the addition of a precious hardwood material-zebra wood. This kind of hardwood is generally used in the most advanced furniture. It was originally a kind of sappan wood, which originated in Africa. Its color is light yellow brown and its wood grain is dark brown, which is very similar to the stripes on zebra, so it is called zebra wood. Because zebra wood has delicate texture and strong color contrast, each piece is unique, so each pair of T-MAC 5 is unique.
Limited edition China edition 1380 yuan each pair of T-MAC 5 China limited edition color scheme is sports white and gold. White represents the purity of sports, while gold is the traditional royal color of China, which shows dignity and caters to the characteristics of "China Edition". T-MAC 5 China Limited Edition is inspired by Asian design style, which is very soft and angular. Limited edition sneakers will be sold in Chinese mainland, Hong Kong and Taiwan 1 0,000 pairs. The sole serial number of each pair of shoes is embroidered on the inside of the tongue, and the price ranges from 1 to 1 0,000, and the price is 1 in Chinese mainland and 380 yuan.
Other technologies of T-MAC 5 use light and soft synthetic leather in the front of shoes. GeoFIT technology brings sufficient pads and protective belts. The sole is made of EVA insole, TPU heel support plate, and PU insole is made of adiPRENE and adiPRENE⊙ damping materials. McGrady likes the wood in his new shoes very much, because it reflects his sports style on the court. "We play ball on the wooden floor, and I often carry a piece of wood with me. So wearing these shoes with wood embedded in them, wherever I go, I will feel like I am on the court. T-MAC6 adidas ForMotoin? technology
"McGrady was inspired by Tracy's way of playing and his creativity on the court. On the court, he is sometimes clever and sometimes ingenious; In a blink of an eye, he can go from complete relaxation to explosive state. " Kyle Pulli, a basketball category designer, commented. "His creativity on the court gives our design team the opportunity to create a basketball shoe that can reflect his characteristics on the court and many other amazing skills."
The most prominent feature of the new McGrady 6 is the Adidas ForMotion with great visual impact. Technology. Adidas ForMotion? Technology allows you to have extraordinary control when running fast on the court, and you can spontaneously adapt to the ground conditions of the court. Five ForMotion groups along the inner outsole of sports shoes? The technical unit can ensure the maximum contact with the ground, thus increasing the sportiness of every movement on the court. No matter how fast you run or how hard you turn, for sports. Can make players feel at ease. McGrady 6 fully embodies adidas ForMotion? The perfect combination of technology and McGrady's infinite creativity.
The original McGrady 6 has two colors: black/red (launched in June 20061kloc-0/0) and white/black/red (launched in February 2006 15). In February 2007, another color will be introduced before and after the NBA All-Star Game. The retail price of McGrady 6 is RMB 1420. In order to support the listing of McGrady 6, there will be a series of advertising activities, including outdoor advertising, extensive network activities, comprehensive POS packaging and a series of public relations activities.
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