20 13 with the advent of the internet tide, more and more traditional businesses have been impacted. Zhao Yan is keenly aware that traditional industries must be transformed, and e-commerce is the future development trend. The trend of business rejuvenation makes community economy and fan economy constantly impact the market, and more new industries are formed, and WeChat business model will be the best combination of community economy, fan economy and distribution economy.
After more than a year's investigation and analysis of the market, in 20 14, Zhao Yanguo abandoned its traditional business, closed four trading companies and resolutely entered the e-commerce industry. In June, Medell, the first additive-free skin care brand in China, was officially launched. With years of operating experience, in a few months, Zhao Yan led the team to rapidly develop tens of thousands of dealers across the country, and the sales amount of Dell fans exceeded 10 million on the first day of listing. This product also quickly became popular in the WeChat circle of friends and won countless fans. Zhao Yan has also become the "male god" in the eyes of countless WeChat merchants, and many media have reported this. 20 14, invited for an exclusive interview with the national brand column of CCTV.
Just as the development of Dell's WeChat business team was booming, Zhao Yan suddenly stopped this profitable project. In the public's surprise and incomprehension, Zhao Yan spoke the reason. It turned out that in the sales process of Dell products, many people began to reflect various problems after using the products, and dealers also began to reflect that the products were a bit unsalable. Zhao Yan immediately took the operation team to the product production base in Guangzhou, and found that the product manufacturers began to cut corners and the product quality was not as good as before. Zhao Yan didn't choose to continue to cooperate with him, because in his view, doing business needs a conscience, and he believes that his team members can't feel cheated.
Originally, many agents paid for the goods. According to business logic, the project is gone, and these people can completely ignore it. However, Zhao Yan didn't. He contacted everyone and took back all their stocks. For this, he lost tens of millions.
In this regard, Zhao Yan said: "Everyone who chooses to follow me has an obligation to be responsible for them. Because some of these people are girls with low incomes, some are young mothers and some are housewives. Are relatively weak groups in this society. What I want to do is to let them make money, not lie to them. "
In today's business turmoil, he is willing to lose tens of millions without letting others suffer a little loss. This bold courage also enabled him to harvest a large number of teams and fans who are still willing to follow him during this period of low life.
In 20 15, under the brand-new layout planning of Zhao Yan, Wu Tong Bio was formally established with a registered capital of 30 million. Zhao Yan focused on e-commerce platform operation, app R&D, brand building and product marketing, and the whole team rallied to start a new round. In September, I formally cooperated with Taiji Group and Biology, and joined hands to enter the Chinese medicine nursing market in the billion-dollar market.
Taiji Group, as an industry giant and a state-owned enterprise with total assets of 50 billion yuan, is the flag of China pharmaceutical industry. Taiji Five Hair Dew, the first health product promoted by Taiji Group, is the first "medical-grade" anti-shedding shampoo product. The patent was invented by Academician Wang Yongyan, president of Taiji Research Institute and Chinese Academy of Traditional Chinese Medicine, and the essence of 1 1 Chinese herbal medicine was extracted, which can effectively treat alopecia, head oil, head itching, gray hair, head dermatitis and other diseases.
Together with Taiji Group and WeChat business, we will create a brand-new business model. In June 165438+ 10, the "New Mode Micro-business Conference" was grandly opened in Chongqing. Ya Xian, general manager of Taiji Group, Zhao Yan, chairman of Wu Tong Bio, and Wang Xiaoming, president of Gansu Washing Cosmetics Association attended the meeting. With a mature e-commerce operation team and the strong strength of Taiji Group's large state-owned enterprises, the development prospect of Taiji Wufa Road should not be underestimated in Wu Tong biotechnology.
For this comeback, Zhao Yan's team is full of confidence. We are committed to creating a zero-threshold entrepreneurial platform-Taiji Wutong Zhongchuang Space. At this stage, we will not only join hands with Taiji Group, but also cooperate with more big brands in the past two years to build the first brand of WeChat business, so that more people with dreams and pursuits can truly achieve entrepreneurial success. He said: "I am grateful to the team that has always followed me and to the fans who have always been willing to believe in me. I can't measure the length of life, but I will try my best to expand the width of life. No matter what the project is, creating my success alone is not success, but creating the success of everyone in the team is the real success! I can't fail all those who choose to believe in me.