Uncle Alipay was born in 1962, and their ancestors lived in a small village in Shuanghou Town, yinan county.
The people in their village have been surnamed Zhi for generations, and the names of their children are arranged according to their generations. When it was his generation's turn, the word "Fu" came in, so the names of his brothers and sisters in this generation all added a word after the word "Fu", so he was called Alipay, his brother was called Fushun, his brother was called Fufa, and his sister was called.
In 2009, he opened a convenience store in the village, mainly selling cold meat and some daily necessities. The name is Alipay, and the family lives a quiet and happy life.
How did Uncle Alipay become popular? Because the news in the village is blocked, Uncle Alipay has lived here for more than 50 years, and I don't know that there is an Alipay software outside. Until one day, this software was popularized in their village, and for a time, all the neighbors were using this fresh payment tool.
Listening to everyone shouting "Alipay" in his shop, even his little grandson shouted to sweep "Alipay" and get a red envelope. He was very unhappy. He doesn't know how he became a tool used by others.
In addition, neighbors often tease his name after dinner. At first, he didn't care too much, only that everyone was joking. After all, my name existed half a century ago, and even Alibaba and Ma Yun didn't.
However, one thing that happened later directly angered Uncle Alipay. It turned out that someone secretly posted his ID card on the Internet. At first, most netizens thought that this ID card was fake, which was completely spoofed by a netizen.
However, after this photo went viral on the Internet, careful netizens found Uncle Alipay's home according to the address on the ID card. As a result, many online celebrities came to the small village where Uncle Alipay was located for live broadcast. They don't care if this disturbs Uncle Alipay's life, but just want to get attention and traffic for themselves.
With the spread of the Internet, the collision between Uncle Alipay and Alipay software quickly spread on the Internet, and even reached the ears of Mango Taiwan's "Everyday Up" program group, and then the program group invited Uncle Alipay.
With the broadcast of "Everyday Up" program on February 26th, 20 16, Uncle Alipay has completely changed from an amateur to an internet celebrity who is all over the internet.
After becoming popular, many people come to Uncle Alipay's house every day. According to Uncle Alipay, twenty or thirty people took photos with him every day at that time. It was also from this time that he began to hang the "Alipay" QR code in the store for consumers to use.
But after a long time, these people have a great influence on Uncle Alipay's life. Coupled with the behavior of online celebrities using ID cards to blog people's eyes, Uncle Alipay is on fire. Later, in a rage, he sued Alibaba for infringing his reputation and demanded compensation of one million yuan.
Netizens had a heated discussion about Uncle Alipay suing Alipay. Some people ridiculed the drama of this matter, while others questioned that Uncle Alipay was deliberately speculating.
However, in the end, the uncle did not win the case. Because the lawyer told him that according to the relevant laws, when a person's name is registered as a trademark, there is a difference between the name of an ordinary person and the name of a celebrity.
In other words, the use of names as trademarks is limited to the names of influential celebrities, not including the names of ordinary people.
Therefore, Uncle Alipay can't get legal support for suing Alipay for infringement, let alone compensation. However, the fact that Uncle Alipay sued Alibaba was still sensational, attracting many netizens to watch.
Not long after, Alibaba also responded to this matter and got unanimous praise from netizens.
In August 18, 10, Alipay Guanwei posted a blog post on the social platform. The full text is as follows: "Your name is Alipay, and my name is Alipay. You are a code merchant in Alipay store to collect money from Alipay ... Our designer just told me that it is so predestined that I hope to get in touch with my uncle and design and decorate an Alipay demonstration store together. "
Later, Alibaba really designed and renovated Uncle Alipay's Alipay store, and all the expenses were borne by Alibaba.
Looking at his shop, all the unhappiness of Uncle Alipay vanished. Later, he happily started his own shop, and in order to attract guests, he specially enlarged his ID card. Since then, many customers have come here every day just to see Uncle Alipay's face and take photos with him.
However, Uncle Alipay still has an unfinished wish. He said that he really wanted to meet Ma Yun. Later, Alibaba also promised to arrange for the two to meet, but this matter has not responded for so many years.
From an ordinary farmer to a network celebrity who is all over the Internet, from the failure to sue Alibaba to the operation of "Alipay Demonstration Store", Uncle Alipay's life is full of opportunities. This opportunity is accidental and inevitable for him.
There are many wonders in the world. Just after Uncle Alipay's experience spread all over the network, some netizens found another "Tmall" on the occasion of 20 18 Double Eleven.
It is reported that the name of "Tmall" is a young man, whose full name is "Qin Tian Cat". 1996 was born in Hejiang village, Guangxi, and everyone in the village called him "cat". It is reported that the Qin Tian cat family names their children according to their seniority. When it comes to Qin Tian cat generation, it happens to be behind Tian. His brother's name is Qin, his name is Qin Tian Cat, and his sister's name is Qin Damei.
When he was a child, he always wondered why his name was not "Qin Tianjiang", because since school, every time he introduced himself or the teacher called the roll, he was always teased by his classmates, and later he didn't even want to go to school.
He asked his father why he named himself "Tmall" more than once, but he never got an answer. Later, he proposed to change his name more than once, but his father didn't agree. After playing the name "Tmall", he wanted to earn more money through his own efforts and develop slowly in the future.
I don't know what you think of the experience of Uncle Alipay and Tan Tmall becoming popular.