The 20 19 years of Korean cars don't seem to be so good, so does the China market and the Korean market. In 20 19, the overall sales volume of Korean automobile market decreased by 1.9% compared with that in 20 18, while Hyundai-Kia's automobile market share in Korea exceeded 70%. If the market changes, they will also be affected. However, some traditional artistic features of the Korean automobile market have not changed. For example, the best-selling car is always an American big car.
In the stereotype, Hyundai-Kia's best-selling products in Korea should be Atom and K3, but in fact, they are at the top of 20 19? 10 has large and medium-sized SUVs such as Sonata, K7, Shengda and even Palisade! Few people have heard of Grandeur, which ranks first in the list, but the name will definitely not be a car. Therefore, in the face of such an unimaginable automobile market, we might as well learn about the choices of Korean consumers.
(magnificent and elegant)
Let's start with the 20 19 best-selling cars in Korea, Yazun and Sonata: These two cars come from modern times, and like the eighth Kia K7, they are all common carts on the streets of Korea.
Magnificence is actually the mid-term change of the sixth generation of Yazun. If you ignore this slightly magical front face, the car itself is great. Compared with the second best-selling Sonata 20 19, Yazun is more comfortable and advanced in ride and atmosphere, and the relationship between them can be understood as similar to that of Asian Dragon and Camry.
(magnificent and elegant)
But the difference is that Sonata and Yazun are not two shapes on the same platform. By comparison, you will find that the sitting posture of the new generation Sonata is much lower than that of Yazun. Let's refer to the time line between them again-when Yazun changed models halfway, it was Sonata, so Yazun was actually equivalent to the "more comfortable version" of the previous generation Sonata. The same is true of Kia K7 with different shells. It is based on the previous generation K5, and it was just replaced by K5 in the middle period.
If the second-generation Sonata continues to maintain the growth momentum of "565,438+0.9% year-on-year", it will be a matter of time before it replaces Yazun.
(New Sonata)
The third-ranked Hyundai Porter and the seventh-ranked Kia Bongo are both renamed pickup trucks, which have sold 65,438+06 in Korea. Because the similarity between these two cars is too high, you can add up the sales of these two cars, and you will get the answer that the annual sales volume is nearly160 thousand. Therefore, in theory, this car is the first one in Korea.
But this is not uncommon. Don't Koreans need Wuling Hong Guang?
(Modern porter)
Hyundai Xinda/Kia Souranto, ranked fourth/ninth, is a typical large-scale SUV on the streets of South Korea, which has not changed much since the birth of Xinda. The only thing that makes people curious is that KIA just launched a new generation of Souranto a few days ago. Now there is a gap of tens of thousands of vehicles/year between Xinda and Souranto, while the latter still maintains such a high growth rate in 20 19. The new generation of Souranto has the opportunity to surpass Xinda.
(Modern Xinshengda)
However, these are all hands-on. Kia's real exclusive patent is Jiahua, ranking fifth.
Jiahua is a world-famous MPV, which was sold in China market some time ago at a price of more than 200,000 yuan. Its biggest highlight in the Korean market is that it meets local demand, such as the number of seats from 7 to 1 1, as well as diesel engine+automatic transmission and affordable price. It is very suitable for enterprises and families.
(KIA Jiahua)
The most interesting thing about the sixth generation of modern leaders is that the front face of North Korean leaders is completely different from that of China.
Which one do you like?
(Korean version of Hyundai Leading)
The tenth place is the modern fence.
A huge SUV.
The body size of more than 4.9 meters and the soaring sales in 20 19 years seem to tell the world how dissatisfied Korean consumers are with big cars. For example, the narrow residential roads in South Korea, Sheng Da can be regarded as the local tahoe, and Palisade can be regarded as Saboban.
(modern fence)
1 1~25 model is relatively more in line with people's impression of Korean cars, and it is also the most dynamic plate of local Korean cars.
Kia Chen is a small car with a low positioning, and its size is half a level lower than that of Fit POLO Carnival. On the street that is not spacious, it is obvious that the painting style of this car is much more normal. Chevrolet Spaco is similar to Chenxi in positioning, but slightly more typical than Chenxi. This is a serious compact car. American brands have always been very popular in Korea, and American cars running on the road are usually positioned at a high level. In developed cities, South Korea has many Mai Rui Bao as police cars.
(KIA Chen and Chevrolet Spaco)
Kia Ray, ranked 23rd, deserves to be detailed.
Some people say that cars are one of the most popular languages. People in Japan, New Zealand, Chile and C? te d 'Ivoire all know what a sea lion is and what a corolla is. All continents have different languages, but they all drink coke and use AK. When they got the key, they knew how to drive.
Kia Ray is such a just car.
(KIA Lei)
I don't know why KIA should build a square car according to the K-Car model, but I know they are not lazy when designing. Although at first glance, Lei will think that it is copying Japanese small KK, but on closer inspection, the size is not strictly in accordance with the standard of K-car, and the displacement has also increased to1.0l. These differences in details show that Koreans perfectly take the essence and discard the dross, avoiding all the pits of Japanese KK. You see, the size limit makes Japanese car companies complain, and the displacement limit is tantamount to chronic bloodletting for cost control. They racked their brains but couldn't get the animals and buses in Galapagos to use parts on a large scale.
So KK in Korea doesn't care about these rigid dross at all. Larger size and larger displacement enable Lei to use more parts of mini-cars and even small cars. As the saying goes, shine on you is better than blue, and Koreans have created a car that Japanese KK engineers envy for the rest of their lives.
(KIA Lei)
Second-tier car companies are also active in these rankings. For example, Ssangyong Corondo and Tivela are the cars we have heard of, but only Koreans pay the bill. Samsung Renault QM6 ranking 12 is actually Koleo. In addition, you will see cars such as Tucson, New K5, KX5 and K3. These cars were very popular in Korea before, but compared with 20 18, they all dropped significantly. It stands to reason that the new generation KX3 should sell well, but the data does not support this.
▲ Hyundai KONA is similar to Kia NIRO, gasoline version, diesel version, hybrid version and pure electric version. Many of these sales are contributed by pure electric versions, which is inseparable from the strong support of the Korean government for new energy vehicles.
Finally, let's take a look at Dzhanis.
At the beginning, Hyundai mainly relied on the brand-new vertical front and rear drive platform to build Jens and Equus. Judging from the reaction of South Korea and the United States, the former is very successful. Therefore, Hyundai took this famous opportunity to separate this high-end symbol and ushered in gratifying growth. In the past, Jens became the G80 in Genese, and Equus became the G90 in Genese. Shortly after the brand became independent, Genese also released an entry-level new car G70. The performance of this new luxury brand 20 19 in the Korean market can be seen at a glance by comparing with the old imperialism.
Judging from the results of the initial visit to the store, the static state of Jennisseth G70 is not inferior to that of luxury brands, and it is not an exaggeration to call it "Al Faramio Julia in East Asia". The only small problem is that the rear space conforms to Rena, but this is the advantage of high-end brand "driver's car". Quality and cost performance are in place, and it is not surprising that G70 can lead its old rivals at the same level.
(Dzhanis G70)
In fact, some viewers have heard of the current G80. Janice's Chinese name was not born at that time. The imported Hyundai translated Genesis into "Jens", and this car sold for about 400,000 when it was imported. Obviously, it seems that only Korean companies that set up factories in China are willing to pay the bill. Just a few days before writing this article, Janice launched a new generation of G80, which is related to Janice brand and G90/GV80 concept car staged in Shanghai Import Commodities Fair some time ago. We can fully believe that Genese will bring a new generation of G80/ GV80/G90 to China.
(cash G80)
(New Generation G80)
After all, high-rise cars are just needed, but any large and medium-sized company or a brand-name chaebol enterprise will buy some G90. It is not normal to have this basic disk instead of being the first in the same class.
Conclusion:
Judging from the sales composition of 20 19, the Korean automobile market has been divided into three categories, one is the big car dominated by Shengda/Sonata/Jiahua, and the second echelon is the smaller ordinary family car. Besides luxury cars like Genese, the third echelon also has personalized cars like Freescale and NEXA. Generally speaking, the overall sales level of South Korea is similar to that of passenger cars in the Japanese market, but consumers still have high requirements for car richness. There is no responsibility for guessing. If Hyundai-Kia can gain a foothold in China, the personalized cars they offer in China will definitely be more interesting than Japanese cars. For the time being, I hope they will take their time, such as Dzhanis. Ah, the new G80 is really beautiful.
Text | Sakamoto
Figure | Sakamoto? Network and related screenshots
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.