Wedding photography is tailor-made, service, quality and sales for customers. For customers who pay attention to brand and quality, photography carefully creates world-class wedding photos, provides customers with professional/high-quality/reliable amplification products, peripheral series products and rich wedding solutions, and provides professional and convenient extension services, so that customers can fully enjoy the fashionable, professional and comfortable shooting process. Wedding photography is mainly engaged in wedding photos, family photos, * * *, commercial photography, wedding makeup and shooting, etc., to provide customers with high-quality shooting, product quality and reliable service.
Analysis of policy environment of wedding photography industry
At present, the wedding photography industry has not issued specific policies to regulate the healthy development of the whole industry. The policies related to the wedding photography industry are mainly "Wedding Dress Industry Standard" and "National Standard for Wedding Celebration Service". At the same time, the wedding photography industry is mainly faced with consumers and protected by the Consumer Protection Law.
Analysis of the number of patent applications in wedding photography industry
Wedding photography belongs to a sub-industry of photography industry, and the development of photography technology will also drive the development of the whole wedding photography industry. In recent years, the number of patent applications for photography technology in China has shown a fluctuating trend. In 212, the number of patent applications related to photography technology in China was 24, which was the highest in recent years. In 213, the number of applications for patents related to photography technology in China was 14; From January to October 214, the number of applications for patents related to photography technology in China was three.
Analysis of the number of patents published in wedding photography industry
In recent years, the number of patents related to photography technology in China has shown a fluctuating trend. In 212, the number of patents related to photography technology in China was 19, which was the largest in a single year in recent years. In 213, the number of patents related to photography technology in China was 18; From January to October 214, the number of patents related to photography technology in China was 16.
Analysis of patent applicants in wedding photography industry
According to the composition of applicants for photography technology-related patents in China, the Institute of Fluid Physics of China Academy of Engineering Physics applied for the most photography technology-related patents, with 5 patents; Zhejiang Sci-Tech University and Luo Lei Photography Technology Co., Ltd. both applied for four patents related to photography technology, ranking second.
judging from the distribution of technical applications of patents related to photography technology in China, H4N5/ has the largest distribution, accounting for 2.65%; Followed by G3B15/ and G3H1/, accounting for 13.4%, tied for second place.
value chain analysis of wedding photography industry
The value chain of wedding photography industry includes cameras and other devices, photography technology, clothing, creative background, post-production and services.
Analysis of the development of wedding photography industry
According to the data of the Ministry of Civil Affairs, in recent years, the number of married couples in China has been increasing year by year. In 212, 13.183 million couples got married in China. In 213, there were 1,341 in the "Analysis Report on Market Prospect and Investment Strategic Planning of China Wedding Photography Industry from 215 to 22". The survey shows that about 9% of the newlyweds need to take wedding photos in terms of wedding consumption. Since Hong Kong and Taiwan style photo studios were introduced to the mainland in 1992, the wedding photography industry has achieved continuous growth. According to the statistics of the Ministry of Commerce, there were 98,318 photo studios owned by the whole people in 1992, including more than 28, at the municipal level and 47,455 below the county level, with 225, employees in 1992. By 212, there will be 35, legal person enterprises in the whole industry with about 5.5 million employees.