China people's cognition of luxury cars comes from the price, and they think that the more expensive the car, the higher the luxury. This can't be completely wrong, but it's really inaccurate.
Because many brands choose to introduce the China model, they are biased, some are expensive and some are cheap. But in fact, in its lineage, everything from expensive to cheap. If you go to its place of origin, you will know that each brand has its own cheap car.
It is not reliable that things are rare and expensive.
Some people think that cars that sell less are good brands, especially cars that only local tyrants buy are high-end. For example, Maserati is like this. Even on the streets of Italy, you rarely see Maserati, so this car always gives people a very mysterious and powerful force.
But in fact, Maserati really can't be sold because of its poor quality. Italians build cars, which are only suitable for galloping on the track and building civilian cars. There is no precedent for success. Fiat, for example, ranks the worst in the world and will always be the first. So is Maserati. So is Ferrari.
The objective ranking is as follows
Porsche >; Mercedes-Benz > BMW > Audi > Jaguar Land Rover > Maserati
Why is Porsche the first?
This is because Porsche is equivalent to Apple in the mobile phone industry and holds the most bicycle profits in the world. The higher the profit, the higher the brand premium. Although Porsche is not as expensive as Ferrari, the profit of bicycles is very high, ranking first in the world in terms of quality reputation, and the sales of luxury cars with a million or more are also ranked first. A well-deserved first place.
Why did Mercedes come second?
First of all, Mercedes-Benz has a unified image in the eyes of people all over the world, that is, it is the spokesperson of luxury brands. Although the profit of bicycles can't be compared with Porsche, the overall sales volume is the first. Because its 65,438+10,000 to several million cars are on sale, the sales volume is naturally considerable.
The reason why BMW ranked third.
The BMW brand is similar to Mercedes-Benz, with high global recognition and very unified image, but it is not as luxurious as Mercedes-Benz, and its sales volume is slightly lower than Mercedes-Benz, so it ranks third.
Why does Audi rank fourth?
Since Audi has not yet formed a unified reputation in the world, its global sales volume is not much different from that of Mercedes-Benz BMW. In Europe, Audi's image is still quite high, so don't say that Audi is an unrecognized luxury car abroad, and its status abroad is higher than that at home.
By the way, Audi also has the second largest number of automotive technology patents in the world, so technical Audi is really not bragging. By the way, Mercedes-Benz and BMW are not in the top ten, but Toyota is the first.
Jaguar Land Rover is a brand.
Ranked fifth because they no longer master the core technology of the automobile industry. Their nobility is entirely due to the blessing of the British royal car. If the Queen hadn't spoken for them, these two brands would have disappeared long ago.
Maserati came last.
Ha, it is estimated that many people refuse to accept it, because it is indeed a symbol of local tyrants in China. According to China's values, people who drive Maserati are more noble than those who drive Porsche. The reason why we put it last is because our international identity is not strong. Maserati, with the heart of Ferrari, as an administrative car, has not done a thorough job in business and sports, and its market positioning is very embarrassing. Therefore, the global sales volume is small, losing money and earning money every year. How can I put him first?