On April 18, the 20th Shanghai International Auto Show officially kicked off. This was the first international auto show held in China three years after the epidemic. With the theme of "Towards New, Upward and Future", BAIC Group, together with the five major automobile brands Jihu, Beijing, BAIC Foton, Beijing Mercedes-Benz and Beijing Hyundai, gathered in Hall 4.1 of the Shanghai National Convention and Exhibition Center to showcase their latest independent products. , joint venture products and core technologies. The dividends of reform have been released at an accelerated pace, and the quality of development has steadily improved. BAIC Group's development resilience is proven in its operations. In the first quarter of this year, BAIC Group achieved car sales of 410,000 units, a year-on-year increase of 11.2%, which was a "good start" and performed significantly better than the overall market. In the past two years, the rejuvenated BAIC has demonstrated brilliant performance at this biennial automotive industry event, accelerating high-quality development with new development momentum.
Extreme Focus Scenario Evolution Mars Pickup was launched globally
In Hall 4.1 of the Shanghai Auto Show, it was jointly launched by BAIC Group, BAIC’s high-end new energy brand Jihu Automobile, Mercedes-Benz, Hyundai The "BAIC Matrix" composed of Beijing Hyundai and Beijing Hyundai was assembled and unveiled, and the atmosphere of the independent and joint venture teams was lively.
The implementation of Jihu Auto’s “scenario-based car manufacturing” has brought new products and experiences to exhibition audiences. Alpha T and Alpha S are multi-dimensionally upgraded to a new forest version, achieving ultra-long battery life, adding "foggy gray" paint, and equipped with a "forest cabin" to create an urban "mobile oxygen bar"; the world's first "smart parent-child car" test It made its debut at the auto show and attracted countless attention; the new Alpha S HI version of the urban intelligent driving navigation assistance system (urban Intelligent Driving Navigation Assistance) has been launched in Shanghai, which can help drivers cope with complex road conditions, such as following and parking, and avoiding vehicles. Obstacles etc.
Beijing’s new X7 debuted for the first time after its launch. It has comprehensively promoted the four major areas of styling design, intelligent technology, comfort experience, and power performance, directly "filling" the space and comfort; in addition to the conventional five models available for sale, In addition to the three-seat and seven-seat models, BJ60 has also launched a new customized model with more than 20 upgraded configurations, which perfectly combines solid and comfortable functions; the new concept car "Yue" from Beijing has unveiled its mystery to transcend the times. The futuristic design perspective shows the audience a new look. In addition, Rubik's Cube, BJ40, BJ80, etc. also appeared one after another.
On the first day of the opening ceremony, the new generation of Beiqi Foton full-size hard-core luxury Mars pickup truck made its global debut and started pre-sales. As a representative product of the pickup truck market in the new era, the Mars pickup truck is nearly 2.1 meters wide and was born on China's first full-size pickup truck development platform. Equipped with the world's first 48V diesel hybrid power, the fuel consumption per 100 kilometers is as low as 6.8 liters, matching the passenger car-level driving experience, leading the development of China's hard pickup trucks.
The "Beijing" brand "Beijing" Xihuanxin continues to create value for users
At this year's auto show, "Beijing" ushered in a shining moment in the "Magic City".
The "Beijing" brand launched a revitalization strategy, reconstructed the brand value system, and formed "Beijing" and its right to speak. In the future, the "Beijing" brand will meet users with the red Chinese character "Beijing" in the round sky and place, becoming "family travelers who have outdoor fun", aiming to create fun and create a new tourism landscape.
In terms of products, "Beijing" will focus on the main line of SUVs, using sedans and crossovers as auxiliary tools, to create three product series: Yueye Performance, Yue Travel Outdoors and Yueji Mobility. Launch a mainstream product matrix ranging from RMB 100,000 to RMB 300,000, including multi-level and multi-power. In terms of services, "Beijing" has always provided users with comprehensive "smart people-benefiting butler-style" service guarantees. Through more than 700 service channels, 2 APP online service platforms, and 3 information digital management platforms across the country, it has created another platform for users. "Home".
Behind the brand revitalization is BAIC’s user-oriented value improvement. In recent years, BAIC Group has continuously strengthened its brand label of “technology, green, and vitality”. At the beginning of this year, the company launched a new commercial vehicle brand "Beijing Heavy Duty Truck".
The auto show also revitalized its independent passenger car brand strategy. From the group's brands to its sub-brands, a series of revitalization measures are a commitment to "making good cars" and a choice to continuously create value for users.
Joint venture brand Shencheng, newly open, win-win development through cooperation
For more than 20 years, BAIC Group has insisted on open cooperation and development, and has continuously deepened its cooperation with Mercedes-Benz Group. Strategic partnership with Hyundai Group. This year's auto show is also on display in the same showroom. BAIC and its partners will integrate their deep understanding of the transformation and development of China's automobile market into the overall cooperation pattern and achieve win-win development through high-quality open cooperation.
At this year’s auto show, the latest masterpiece of the Mercedes EQ family, the first domestic luxury pure electric SUV based on the EVA pure electric platform, and the new EQE pure electric SUF made its debut in China. , creating a pure electric all-round vehicle that meets the needs of Chinese customers; another important member of the domestic Mercedes-Benz family, the new Mercedes-Benz long wheelbase GLC SUV was officially launched.
Beijing Hyundai’s new SUV MUFASA made its debut at the Shanghai Auto Show. MUFASA is the first new product in the opening year of Beijing Hyundai's "2025 New Plan". It pioneered the concept of "two bedrooms and one living room" in-car multi-functional partitions, creating a revolutionary appearance, ultra-high-level intelligent configuration and leading... quality assurance. In addition, more than a dozen models, including the seventh-generation Elantra, made their debuts. Beijing Hyundai will position 2023 as the first year of transformation, continue to deepen its transformation layout in the four "new" aspects of strategic transformation, brand transformation, service innovation, and channel empowerment, and lead the company's long-term healthy development.
People-oriented, "warm technology" innovation, BAIC "flexes muscles"
With the deepening of the "new four modernizations" of automobiles, technological innovation has become the focus of competition among automobile companies. In recent years, BAIC Motor has implemented a technological innovation strategy and improved the construction of "Technology BAIC", forming industry-leading applications in key technical fields such as three-electric vehicles, hydrogen fuel, intelligent networks, vehicle structures, and off-road chassis. Technological innovation has become a key support for BAIC's high-quality development.
This time, BAIC has moved a small technology exhibition to the auto show site. Jihu's full charging solution, all-climate battery pack, Jifeng Power, which won the "China Heart" Top Ten New Energy Vehicle Power System Award, and the 480KW supercharger pile that won the IDA Gold Award, all demonstrate BAIC's three major achievements. Technical strength in the field of electric vehicles. In terms of hybrid power, BAIC has established independent forward development capabilities for hybrid power systems, demonstrating a thermal efficiency self-stabilizing integrated range extender of 43.5 and a zero-carbon power efficient hybrid hydrogen internal combustion engine. The new generation of smart roof systems integrates high-definition vision cameras and lidar to meet the requirements of autonomous driving. It has the function of identifying child locks and can monitor and purify air quality in real time. Starry sky glass can present starry sky visual effects in various colors and create a romantic and comfortable atmosphere. Technology creates beauty, and BAIC adopts people-oriented "warm technology" to provide consumers with a safe, intelligent and comfortable driving experience.
People who do this often succeed, and people who do this often succeed. The Shanghai Auto Show demonstrated BAIC's steady development and progress from multiple dimensions such as brand, products, technology, and open cooperation. In the journey of revival, BAIC is about to turn into a butterfly; on the road to high-quality development, BAIC will surely achieve stability and progress.
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