"Dare" and "Horizontal" of GAC

Early April every year is the day when domestic car companies publish annual reports one after another. This year's annual report season is particularly bleak, and the situation of "year-on-year decline" is everywhere, which makes major shareholders and minority shareholders suffer greatly.

In a falling figure, even if it also fell, Guangzhou Automobile Group's 20 19 performance announcement was full of surprises.

Last year, Guangzhou Automobile Group achieved an operating income of 59.234 billion yuan, a year-on-year decrease of17.17%; The net profit was 666,543,800 yuan, down 39.30% year-on-year; The net profit after deducting non-recurring gains and losses was 3.84 billion yuan, down 60.8% year-on-year.

Although the income has declined due to the sluggish auto market, from the perspective of sales volume, the momentum of GAC is not bad. In 20 19, the cumulative sales volume of Guangzhou Automobile Group was 2.062 million vehicles, down 3.99% year-on-year, but it was better than the industry average by 4.24 percentage points, and its market share increased by about 0.35 percentage points year-on-year. Among them, the performance of two Japanese brands was very eye-catching, and the sales volume of Guangqi Honda was 776,5438+0,000, up 3.98% year-on-year; GAC Toyota sold 682,000 vehicles, a year-on-year increase of 65,438+07.59%, and the sales of the two companies accounted for 70% of the total size of GAC Group.

In the case of rising sales, Guangqi Honda achieved operating income of 1057. 1 1 billion yuan in 20 19, an increase of 8.03% year-on-year; GAC Toyota achieved an operating income of 98.054 billion yuan, a year-on-year increase of 17. 12%. The high sales volume also saturated the production capacity of the two joint ventures, and the production line operating rates of both companies were above 1 19%. Therefore, while achieving good results, Guangzhou Automobile Group is also actively expanding the production capacity of two Japanese car companies.

At the end of 20 19, the capacity expansion of the third production line of GAC Toyota base was completed, with an annual production capacity of120,000 vehicles. The first and second expansion projects of GAC Toyota's new energy vehicles have also been started and are expected to be put into production in 2022. Guangqi Honda expanded its production capacity by 6.5438+0.2 million vehicles in Zengcheng, and completed the absorption and merger of Honda Motor (China) Co., Ltd. in April of 654.38+0, adding 50,000 vehicles, with an annual production capacity of 770,000 vehicles in 2020.

What is even more striking is that in the environment of the continuous decline of the new energy vehicle market, the sales volume of GAC's new energy vehicles has increased against the trend, and the annual sales volume has exceeded 40,000, doubling year-on-year. As early as 20 1 1, GAC began to exert its strength in the field of new energy vehicles, which can be said to be the fastest and most radical among its own brands. Now, Ai Long? S is one of the few self-owned brands to achieve 5000+ sales in the price range of 1.5-0.2 million, which is basically the best result of self-owned brands in this range at present. Later, Aion The LX of 249,600-349,600 yuan once again broke through the price ceiling of its own brand.

In the past February, GAC's new energy sales volume was *** 1630, up 51%year-on-year; From June 5438 to February, the cumulative sales volume of new energy passenger cars of Guangzhou Automobile Group was 6,524 vehicles, up 86% year-on-year, among which 46,265,438 vehicles of Guangzhou Automobile New Energy were up 66% year-on-year.

Another highlight of Guangzhou Automobile Group's 20 19 report card is the investment in technology research and development. By the end of 20 19, there were 6,222 R&D personnel in Guangzhou Automobile Group, accounting for 17.62%. The annual R&D expenditure of the Group reached 5.276 billion yuan, with a total of * * * promoting 53 vehicle projects, completing the development and listing of 14 models, completing the development of Miller Cycle 1.5TM engine and 7WDCT automatic gearbox independently developed, adding 455 patent applications, accumulating 6079 patent applications and adding 7authorized patents.

With the official unveiling of Guangzhou Automobile Detroit R&D Center, Guangzhou Automobile Group has formed a global R&D network pattern of Guangzhou General Institute+North American R&D Center+Shanghai Forward-looking Design Studio. The continuous investment in R&D is another competitive advantage that distinguishes Guangzhou Automobile from other independent brands.

In the future, Guangzhou Automobile Group will achieve the production capacity of 3 million vehicles and the capacity utilization rate of 80% by the end of the "Thirteenth Five-Year Plan". Compared with the current production capacity, the challenge is not small.

In order to achieve this goal, GAC made positive changes last year: for example, in order to get rid of the label that products are aging and SUVs dominate the world, Chuanqi released the second generation Chuanqi GS4 last year, and upgraded GA6, GM6 and other products; Will Chuanqi release GS4 this year? 8 independent brand products such as PHEV and coupe version, GA8 modified version, GM8 modified version, GS3 modified version and new energy pure electric medium-sized SUV;

In terms of joint venture brands, there are Guangqi Honda Hao Ying Hybrid Edition, Lingpai Hybrid Edition, Crown Road Redesign, Fourth Generation Fit, VE- 1 Redesign, Acura CDX Redesign, Guangqi Toyota Willanda (including dual engines) and C-HR? EV, GAC Fick Jeep Companion, GAC Mitsubishi Jin Xuan, etc. 1 1 brand-new models-the arrival of a number of hot-selling models has made even the factories expanding two factories eager to try and feel pressure.

As a local state-owned enterprise, Guangzhou Automobile Group can achieve today's achievements without the development idea of "emphasizing R&D and cooperation". Whether it is the first to test the water on the new energy road or the bold attempt to build a car with Toyota Honda line products, BYD Weilai and other enterprises, GAC's exploration spirit is rare in all state-owned enterprises and even private enterprises, and it also reflects the courage and responsibility of this southern car company located in the bridgehead area of reform and opening up.

Using an internet hot word to describe what GAC has done is "Haoheng".

As the two Japanese joint venture brands usher in another spring, the spring of Guangzhou Automobile Passenger Cars and even Guangzhou Automobile Group, which are good at learning and thinking, should not be far away.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.