Distribution channel refers to "the way to directly or indirectly transfer ownership when products are transferred from producers to final consumers or industrial users."
1. Enterprise's sales channel model for productive group users. There are the following categories: producer-user, producer-retailer-user, producer-wholesaler-user, producer-wholesaler-retailer-user, producer-agent-batch industry and commerce-retailer-user.
2. Business-to-individual consumer sales channel model. There are the following types: producer-consumer, producer-retailer-consumer, producer-wholesaler-retailer-consumer, producer-agent-retailer-consumer, producer-agent-wholesaler-retailer-consumer.
What's the difference between distribution channels and sales channels?
Distribution channel is a detailed item in sales channel.
Sales channels refer to all the contacts and channels between enterprises and the end users of goods produced or represented by enterprises. Generally speaking, sales channels are divided into distribution channels and direct sales channels, and distribution channels refer to the channels through which middlemen at all levels complete the final sales. However, direct sales channels only refer to the channels through which enterprises directly provide goods to end users, including store direct sales, online direct sales and personnel direct sales.
Distribution channel generally refers to the commodity circulation channel under a certain middleman. For example, if a manufacturer uses agents to sell in a certain regional market, then the manufacturer has the responsibility to supervise and train agents to establish and improve their own distribution channels in this region.
The sales channel is the inevitable result after the goods are put on the market. Distribution channel is the result of the improvement of market competition level and service consciousness.
What does the channel mean?
Channel is one of the most important assets of an enterprise, and it is also the most changeable asset. It is the path taken by enterprises in the process of delivering products to consumers. This path includes sales organizations, agents, distributors and retail stores set up by enterprises themselves. For products, it is not to multiply the products themselves, but to increase the added value of products through services; For enterprises, sales channels play the role of logistics, capital flow, information flow and business flow, and complete tasks that manufacturers are difficult to complete. Enterprises with different industries, different products, different scales and different stages of development have different forms of sales channels, and most sales channels go through these two links from dealers to retail stores. In order to meet the needs of retail stores and maximize their own profits, few dealers only represent one product, but have their own product portfolio.
What does distribution channel mean?
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Intermediary chain, where each intermediary passes the product to the next organization until it finally reaches consumers or end users (such as retailers, wholesalers and agents).
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What does distribution channel mean?
Hello, classmate, I'm glad to answer your question!
Intermediary chain, where each intermediary passes the product to the next organization until it finally reaches consumers or end users (such as retailers, wholesalers and agents).
I hope the answer from Gao Dun Online School can help you solve the problem. More accounting questions are welcome to be submitted to enterprises in Gao Dun.
Gao Dun wishes you a happy life!
What's the difference between channel and distribution?
Distribution is completed by channels (1) direct channels and indirect channels 1. The direct selling channel is that manufacturers sell products directly to consumers. There are six main ways of direct sales: door-to-door sales, mail sales, telephone sales contracts, sales, self-built stores by manufacturers, and direct orders from consumers or users to manufacturers. 2. Indirect channels are characterized by the participation of commercial intermediaries between producers and consumers, who are responsible for the circulation of goods. The forms of indirect channels are wholesalers, retailers, agents and brokers. 2) Wide channels and narrow channels. The width of the channel depends on the number of similar intermediaries used in each link (level) of the channel. The middlemen here include: all kinds of agents and wholesalers in the wholesale link; Various types of retailers in the retail chain. Manufacturers of certain products (such as soap) sell their products to consumers in a wide area through many wholesalers and retailers. The sales channel of this product is called wide channel; On the other hand, if the manufacturer of a certain product (such as automobile) sells its products only through a few wholesalers and retailers, this sales channel is called narrow channel. The width of sales channels is related to the sales strategy adopted by manufacturers. There are three sales strategies of manufacturers: 1. Intensive distribution: manufacturers try to promote their products through as many middlemen as possible. Some daily necessities (such as candy, biscuits, toothpaste, soap, cigarettes, general gadgets, etc.). ) and general tools in industrial products, intensive distribution with wide channels is adopted in the retail link, and intensive distribution is also required in the wholesale link. 2. Selective distribution: Manufacturers only promote products through a few most suitable middlemen carefully selected in a certain area. Applicable to: the trial sale stage of consumer goods (such as fashion, shoes and hats, household appliances, etc.). ) and new product development. Exclusive distribution: the manufacturer only sells its products through a middleman in a certain area. In many cases, exclusive distribution is caused by the particularity of products (such as patented technology, specialized users, brand advantages, etc.). (3) The length of long-channel and short-channel circulation channels is divided according to the number of circulation links or levels, and the length is only relative. According to the number of circulation links, we can divide the sales channels into zero-level channels (manufacturers and consumers); The first channel (producers, retailers and consumers); Secondary channels (producers, wholesalers, retailers and consumers); Three channels (manufacturers, agents, wholesalers, retailers and consumers). Among them, the retail channel is the shortest and the tertiary channel is the longest. The second and third layer channels are called long channels. This division helps enterprises to focus on the choice of some intermediate links and form their own multi-channel strategy, whether long or short, or even a combination of long and short.
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What does omni-channel distribution mean?
A 1: The function of distribution channel is that it is a bridge and link between producers and consumers or users. Enterprises use distribution channels because there are contradictions between producers and consumers or users in terms of space separation, time separation, ownership separation, quantity difference between supply and demand and variety difference between supply and demand under market economy conditions. Taking the omni-channel distribution of Boli Mobile Mall as an example, the suppliers and distributors are organically connected through the Internet, and drp provides a brand-new model for business operation and cooperation with trading partners. Suppliers and distributors can submit orders in real time, inquire about product supply and inventory status, obtain market, sales information and customer support, realize end-to-end supply chain management between suppliers and distributors, and effectively shorten the supply and marketing chain.
Answer 2: The distribution system is a system for managing the distribution network of enterprises, aiming at enabling enterprises to respond to orders and supplies quickly and constantly replenish their inventory. The omni-channel distribution of Boli Mobile Mall is based on the extensibility and convenience of the Internet, so that the business process is no longer limited by time, place and personnel, and the work efficiency and business scope of the enterprise have been effectively improved. Enterprises can also quickly build a b2b e-commerce platform, expand existing business and sales capabilities, achieve zero-risk inventory, greatly reduce distribution costs, improve turnover efficiency, and ensure a competitive advantage in one step.
What do distribution, consignment and supplier mean respectively?
The dealer has the goods in his hand, but the goods obtained from the superior agent have been obtained by the affiliated company, which belongs to short selling. The supplier who asks for the difference is our manufacturer, and we don't do first-line sales.