Analysis: Why did Microsoft acquire Nokia?

Microsoft will acquire Nokia's equipment and services business with 3.79 billion euros in cash, and acquire Nokia's patents and the right to use Nokia's maps with 654.38 billion euros in cash. Microsoft will use its overseas cash to complete the transaction. All transactions will be completed in the first quarter of 20 14. The cooperation between Nokia and Microsoft began at 20 1 1, when Nokia abandoned its symbian system and used Microsoft's Windows Phone operating system on its mobile phone. Just as Motorola was acquired by Google after using Android, Nokia has now embraced Microsoft. Compared with the $654.38+025 billion spent by Google on Motorola, Microsoft can buy Nokia for less than $7.2 billion this time. So, why did Microsoft buy Nokia? At present, Apple and Samsung are the top two in the mobile phone market. Nokia, the former giant, has fallen far behind Samsung and Apple in market share. In a manuscript from Microsoft, Microsoft pointed out the reason for acquiring Nokia: 1, to increase its share and profit in the mobile phone market and improve its industrial structure. 2. Microsoft needs to provide its users with a first-class Windows Phone mobile phone experience. 3. In order to prevent Google and Apple from dividing up the application market, Microsoft needs to make a difference in the application market. 4. Microsoft believes that Nokia's patent collection is one of the most valuable technical fields in the world, so this acquisition, Microsoft intends to accelerate the innovation process of Windows Phone and lay the foundation for its future development. Microsoft believes that this acquisition will be a win-win acquisition. Nokia gave up the declining mobile phone business (Nokia continued to operate Asha mobile phone brand under the authorization of Microsoft) and focused on research and development and network equipment development, while Microsoft gained a stepping stone to enter the mobile phone market. As for whether it is really a win-win situation, it depends on Microsoft's performance in the mobile phone market.