Walking on Luxun's characteristic street in Shaoxing, the air is filled with the smell of stinky tofu. This is from Sanwei stinky tofu shop opposite Lu Xun's ancestral home.
Even in such hot weather, there is no place to find in quaint shops. More than six or seven customers stood in line at the counter in the sun, staring straight at the pot that fried stinky tofu, sweating like a pig, waiting for stinky tofu to come out.
It is such a small shop of more than 60 square meters. When the business is good, the daily turnover will reach 20 thousand, and all the stinky tofu sold in the streets and alleys of various towns and villages in the south is sold.
Before making stinky tofu? Money? Undulating road
The owner of the shop is Wu Lizhong, born in 1973.
A pair of small eyes with single eyelids on a swarthy face are very clever, and it seems that you can come up with a trick in the blink of an eye. A thick gold chain looms in the collar of the T-shirt.
Wu Lizhong's stinky tofu is really different from others'. Its skin is golden yellow, but it is covered with a thick layer of pores, as if it were fried after being wrapped in a layer of eggs. Take a bite, it's crisp outside and tender inside, fresh and salty, not smelly but fragrant. No wonder the locals say? After eating stinky tofu from Wuzifang, I don't know the taste of meat for three days? .
Wu Lizhong has only been making stinky tofu for three years. 265,438+0 years old, working as a substitute teacher in a vocational school. Since then, he has worked in an office of a public institution and also run a company in the sea. And was cheated of 300 thousand. He said he couldn't figure it out. After seven years of wandering, I finally made money from stinky tofu in my hometown.
At present, he can earn more than one million yuan a year by stinky tofu.
Learn from your teacher and solve problems with your mistress first.
At the age of 28, Wu Lizhong took aim at fried stinky tofu. In Shangyu, speaking of the ancestral temple in Songxia Town? Stinky tofu? Everybody knows that. The boss of this stall, old Shen Mantianzhi, started frying stinky tofu at the age of 17, and has been frying it for 60 years. In local terms? Are you all exquisite? .
Wu Lizhong eats enough every time he passes by. Just a pot and a coal stove. Why do vendors selling stinky tofu in Shangyu belong to the hottest stalls? Sometimes they make a net profit 100 yuan a day. ? Still tinkering around the edges. Once this technology is put into operation? Wu Lizhong blinked and decided to learn from the teacher.
Wu Lizhong went to Shen Tianzhi's stinky tofu stand dozens of times, and he was criticized by Shen Tianzhi. This technology is going to be taken into the coffin? Give it back. I have visited relatives and friends to find a relationship to intercede, and the stubborn old man has turned away. Wu Lizhong was almost desperate, but in the blink of an eye, he had an idea. The next day, Wu Lizhong quietly called Shen Tianzhi's wife aside and her mouth was as sweet as honey. Jenny, please ask the master to accept me as an apprentice. You two old people will only work for 20 thousand yuan or 30 thousand yuan at most for another year Why don't I give you 30 thousand yuan for tuition, so I can watch you work for a month and you can rest for the next 1 1 month. ?
This analysis enlivened the old lady's mind. No matter how stubborn the stubborn old man is, he can only acquiesce in Wu Lizhong as an apprentice. Wu Lizhong successfully solved this problem in this way.
China No.1 stinky tofu specialty store
A month's apprenticeship is the coldest season of the year. Wu Lizhong's home is more than 20 miles away from his master's home. Master usually gets up at three in the morning to make tofu, and Wu Lizhong can only get up at two in the morning to go to school.
After coming out of the mountains, Wu Lizhong also learned from the master, a stove and a pot, and set up a stall in the alley to fry stinky tofu. In the practice stage, he has actually started another brain.
In April 2002, a man named? A 60-year-old mill The stinky tofu shop opened in Shangyu, almost causing a sensation in Shangyu. It is also the first stinky tofu shop in China. ? Five or eight pieces of stinky tofu are a little expensive, but everyone else is a stall. Opening a store makes people feel fresh and clean, and some people must think it's worth it. ?
On the first day of opening, customers lined up in a long line, and the line was always there. First, business is really good. Second, Wu Lizhong was so nervous that he didn't even light the coke oven four times. I didn't expect stinky tofu to be baked very slowly, and the queue was always short. When passers-by saw such a long queue, they all knew it must be a good thing, so the queue stretched for dozens of meters in the street.
? A 60-year-old mill The stinky tofu shop is on fire.
There are scheming everywhere.
Wu Lizhong's journey seems logical, but in fact, there are scheming everywhere. Just saying the name of the store shows Wu Lizhong's filial piety, in order to commemorate the stinky tofu career of the 60-year-old master; Secondly, it also shows that his stinky tofu has a long history and is enduring.
With the store, Wu Lizhong not only eats in the lobby, but also provides packing to take away. He made a box of stinky tofu? Draw a few tables for the ancients to taste stinky tofu and sip Shaoxing wine, which is very comfortable. This seems to be the first set meal about stinky tofu.
Strive for the management right of Sanwei stinky tofu
Shangyu? A 60-year-old mill Wu Lizhong still regards it as a small experiment. He is not satisfied with his income of several hundred yuan a day.
He has been waiting for the next opportunity. June 5438 +2003 10, in order to let tourists from all directions taste the most authentic Shaoxing tradition? Stinky tofu? Shaoxing? Lu Xun's hometown? For the whole society? Who can cook the most fragrant stinky tofu in Shaoxing? In the solicitation, the winner will get the first snack in Shaoxing? Sanwei stinky tofu? Management right. In an instant, hundreds of people across the country? Stinky tofu? Master producers gather in one place.
Wu Lizhong felt that the opportunity came to get out of Shangyu and enter Shaoxing, and resolutely took off the hero post. This competition not only tests the technology of frying stinky tofu, but also requires the top five contestants to submit a business idea of stinky tofu shop in the future.
Wu Lizhong's plan is an eye-opener. He said to develop stinky tofu shop in the form of chain monopoly, unify interior decoration design, unify packaging box design and so on. The plan is very thick.
After more than a month of fierce competition, Wu Lizhong became the head of Sanwei stinky tofu shop with absolute advantage. This time? A game? Made him famous. From the first day of opening, Sanwei stinky tofu shop? Fire? Yes Wu Lizhong struck while the iron was hot, and soon he was in Shaoxing antique market and Luzhen's? Wu zifang? The famous stinky tofu shop opened.
? During the peak season, the queues are dozens of meters on Lu Xun's characteristic street, which blocks the traffic on the road, and more than 20 shop assistants holding 1 1 pots are as busy as a bee. ? Wu Lizhong revealed that when business is good, the daily turnover is more than 20,000 yuan.
Chain stores have blossomed all over the country.
The next development of stinky tofu is completely in line with Wu Lizhong's thinking and takes the road of national chain.
Last year, Wu Lizhong applied to the local industry and commerce to register the first trademark of stinky tofu? Wuzifang also applied for a national patent for the technology of frying stinky tofu.
So, in the chain promotion, Wu Lizhong chose a more worry-free management mode? Regional agent. ? I only work as a regional agent, and different regions pay different joining fees at one time, and then pay a certain management fee every year. Moreover, I don't care how many chain stores are opened in a region. These are the responsibility of regional agents, so I have less trouble. ?
Up to now, Wu Lizhong has agents in 60 regions and opened more than 200 chain stores. Wu Lizhong said that from the surrounding income such as franchise fees and management fees, only one million yuan can be collected this year. The profit from selling stinky tofu is really good. Stinky tofu with 20 or 30 cents can sell for five dollars, and Wuzifang can earn one by opening one.
Isn't Wu Lizhong afraid that people from other places will steal his technology and build another banner? Wu Lizhong said that he was not afraid, because only he had some recipes, and he rationed them to chain stores every month, and there were quality checks every month. Without this formula, he can't make the taste of Wuzifang.
But Wu Lizhong also prepared a plan. If a chain store leaves Wuzifang and opens a new store, Wu Lizhong's plan to deal with him is to open a Wuzifang near that store and beat him.
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