Zeng Guofan once said: profit can be * * but not alone, and it is unfair to seek less. To accomplish one thing, we need cooperation and enjoyment, and the fewer decision makers, the better. Coca-Cola, the same formula, why can it last 130 years? One of the important reasons is that the secret of the formula is well done. Why can't we deduce its formula through product secrets?
Coca-Cola: It was invented by pemberton in 1886. At first, it was only used to treat cough, which belongs to the category of drugs. Pemberton joined Coca-Cola. Like caffeine, Coca-Cola was refreshing, calming and treating headaches. Water was mixed with ice cubes, and it changed from medicine to nutritious drink. The assistant added soda water to it, and Coca-Cola was born.
Coca-Cola comes from Coca-Cola in drinks. 1886 is sold in a pharmacy in Atlanta, with an average of 9 bottles sold every day, at 5 cents. 1887, pemberton applied for the patent and trademark of formula.
1888, pemberton sold the formula patent to Candler for $2,300. Candler is called. Father of Coca-Cola? , using channels, spread to major pharmacies in the United States, using business models to develop channels, in short, Coca-Cola Company sells to dealers, and dealers conduct a series of operations such as mixing water, filling and selling as required.
19 19, the successful Candler sold the formula to the investment group in woodruff for $2.5 million. Compared with $2,300, Candler earned 1000 times. Since then, Coca-Cola has been introduced into the global market through channel development, product improvement, product development and the acquisition of woodruff family and investment group.
1927 entered China, set up bottling plants in Tianjin and Shanghai, 1948 left, 1978 returned to the mainland. In the following decades, there were many kinds of drinks, such as Jianlibao and Coca-Cola, and the status of Coca-Cola was not shaken. 1979, rated as? Smells like medicine? The important reason for bottled cola is the formula, which has been classified as top secret and has not been cracked. So, how to do it?
From 1925 to 20 1 1, the formula is kept in the vault of Sun Trust Bank, and less than five people know it, which is strictly confidential. People who know the formula cannot fly at the same time.