OATLY, a brand from Sweden, is a brand of oat plant protein. Its oat milk products use patented enzyme technology to keep the essence of oats as much as possible.
brand introduction
Arne Dahlqvist, a professor at Lund University in Sweden, discovered lactose intolerance at 1963. His student is Rickard, the founder of OATLY. In 1990s, STE developed the world's first oat "milk" as a milk substitute to help people solve the problem of lactose intolerance.
In 20 14, Toni Petersson became the global CEO of OATLY. Through a series of reforms, Toni transformed OATLY from a food company into a lifestyle brand.
Before 20 16, OATLY occupied more than 40% of the Swedish vegetable milk market.
On 20 18, Autrey introduced the classic product oat milk to China market.
By the end of 20 18, Oatly has cooperated with more than 1000 cafes in China market, and the retail channels are mainly supermarkets such as Ole.