China committee of 100 Forum on Electric Vehicles (2023), an annual industry event in the field of new energy vehicles, is being held in Beijing. On the afternoon of April 1, from the national policy level to the strategic practice of industrial enterprises, this paper comprehensively expounded and discussed how to better promote the modernization of China's automobile industry. Wang Jun, President of Changan Automobile, delivered a speech on the theme of "Building a World-class China Brand on a New Track with Smart Cars and Innovative Ecology", and discussed in depth how to accelerate the transformation of the automobile industry. * * * China Electric Vehicle Festival, Changan Automobile should seize the opportunity to build a world-class brand.
For more than 100 years, the automobile industry was mainly based on the principles of Newtonian mechanics, but today, the addition of new production resources and the development of productivity have brought great changes to the automobile industry. Wang Jun's insight and trend judgment on automobile industry. First of all, as a new advanced productive force, intelligent electric vehicles will become an important driving force for building a modern industrial system; Secondly, the development of intelligent electric vehicles inevitably needs corresponding research and development paradigm, cooperation model, resource system and business model; Thirdly, in the visible time window, it is an opportunity for China brand to change the competitive pattern, reshape the pattern and build a world-class brand.
He said, "With the advantages of market, technology, industry and brand, China's new energy automobile industry is in the process from quantitative change to qualitative change. This round of technological changes and market breakthroughs will be the only visible opportunity for China automobile brands to change lanes and overtake in the next decade. "
Taking Changan Automobile as an example, Changan Automobile has always adhered to the guidance of scientific and technological innovation, unswervingly transformed into an intelligent low-carbon travel technology company, and moved towards a world-class automobile brand. Firmly promote the strategic traction of innovation and entrepreneurship plan, push the brand to a new direction, gather Changan brand, Deep Blue and Obieta, build differentiated brand value, and create a new label for smart electric; Adhere to scientific and technological self-reliance, constantly improve the strength of R&D, build a global R&D layout of "six countries and ten places", and have more than10.4 million engineers and technicians from 24 countries around the world; Deepen the promotion of the new energy "Shangri-La" plan, continuously improve the technical capabilities of new energy, master 384 core technologies of new energy, and achieve new breakthroughs in core technologies of the three major power companies; Vigorously implement the intelligent "Beidou Shu Tian" plan, make a breakthrough in intelligent technology capability, and master more than 200 intelligent core technologies.
In order to speed up the modernization of China's automobile industry, Wang Jun made two suggestions. The first is to promote the construction of industry technology innovation platform. With government support and industry cooperation, we will tackle key problems in the next generation of batteries, artificial intelligence chips, high-precision maps, operating systems and other technologies to prevent bottlenecks and greatly reduce costs. The second is to build a safe, reliable, independent and controllable industrial chain. Promote the full stack control of new energy and intelligent core technologies, build a safe and reliable industrial chain, and reduce the cost of production factors.
Changan automobile accelerates the high-quality development of advanced manufacturing industry
At present, the automobile industry is undergoing a once-in-a-century great change. With the development of intelligent new energy vehicles, China is stepping on the road of automobile power, and the automobile industry has become a new engine and a typical representative of the development of advanced manufacturing industry. The party also gave the latest instructions to promote the high-end, intelligent and green development of manufacturing industry, which also pointed out the way forward for the transformation and upgrading and high-quality development of Changan Automobile.
Zhu Huarong, Party Secretary and Chairman of Changan Automobile, attended the forum and made a speech on behalf of automobile enterprises. Chairman Zhu Huarong reported to the Prime Minister that Changan Automobile has thoroughly implemented the spirit of important instructions such as "building up the national automobile brand" and "holding key core technologies in its own hands", and analyzed the current situation and tasks faced by the automobile industry. From the perspective of ensuring the high-quality development of the automobile industry, it is suggested to further reduce taxes and fees, reduce the burden on automobile enterprises and reduce the cost of car purchase for consumers; Give full play to the advantages of the national system and the overall advantages of state-owned enterprises, and accelerate the research and development, enjoyment and industrial incubation of automobile technology; Five policy suggestions, such as optimizing the assessment elements of state-owned enterprises and guiding enterprises to increase medium and long-term investment.
In addition to attending the Premier's symposium, Zhu Huarong also participated in the CCTV financial dialogue program on April 1, and shared his thoughts and views on how enterprises can accelerate the transformation and development of advanced manufacturing industries. Focusing on the country's accelerated development of advanced manufacturing industry, Zhu Huarong first said: "I feel a strong signal and determination, and I also feel a heavy responsibility. Although the task is arduous, the mission is glorious. "
During the conversation, he also expressed his understanding of advanced manufacturing, that is, "advanced manufacturing is an industry that has mastered the core technology. It should be based on a series of breakthroughs in this round of scientific and technological groups, as well as advanced manufacturing based on big data, Internet technology, industrial Internet and other communications. Finally, it shows strong product innovation, strong brand, good profitability and sustainable development. " As for the replacement of labor by machinery, Zhu Huarong believes that "modern scientific and technological progress, such as artificial intelligence technology, chip technology, industrial Internet technology, etc. All of them are integrated into the manufacturing system, and the subversive changes in the manufacturing system are advanced. "
When talking about the core key factors that affect the development of advanced manufacturing industry, Zhu Huarong emphasized the importance of core technology for many times, and shared that Changan Automobile has always adhered to the principle of "keeping the core technology in its own hands", accumulated profound R&D experience, and mastered more than 400 core technologies and 1000 patents of Sandian. Zhu Huarong emphasized at the third innovation and entrepreneurship meeting of Changan Automobile that software is the core competitiveness of Changan in the future. First, software positioning is the core competitiveness of Changan, and it must be firmly in its own hands; Second, the software-defined car is the future direction, and it is necessary to build a strong scientific and technological force; Third, the future car is a "smart car machine", a medium and large mobile terminal, an energy storage unit and a collection carrier of big data.
In addition to focusing on core technologies, he also mentioned that Changan Automobile always pays attention to user needs and insists on user innovation. Zhu Huarong said that the core of the transformation is to keep the initial intention of "taking customers as the center", and "users will eventually choose brands that have already chosen users". In particular, he pointed out that user demand will be an important basis for R&D and quality management. Changan Automobile adopts the user-created mode, which has been fully applied to product definition, product and service development, product modeling, configuration selection, vehicle research, real vehicle research and other processes. The "high value" of Changan Automobile design is because it will be created with users at the initial product definition stage. From graphic design to model 1, model 2, and then to the product, the whole process is users. Changan Automobile deeply practices the concept of "customer-oriented, meeting users' needs", and at the same time provides users with a life-cycle service model of "buying and selling services". Moreover, Changan Automobile is further building a business model of "a cloud in the sky, a net in the air, a platform in the middle and a whole scene on the ground", with the aim of allowing our partners, including suppliers, dealers and users, to tailor their favorite products and services on this platform to meet individual needs.
The automobile industry is being reconstructed, the relationship between automobile manufacturers and upstream and downstream partners is also changing, and the supply chain system in the automobile industry chain is being reshaped. Regarding partners, Zhu Huarong introduced a brand-new relationship-Partner+,which reshaped the traditional supply chain relationship and built a brand-new ecology. "It is no longer a traditional relationship between suppliers and distributors, but a partner+." Today's manufacturing industry, especially some strategic ones, must form a * * * with suppliers to enjoy future strategic planning. He introduced that through years of continuous adjustment and a series of strategic actions, Changan Automobile has formed a three-year plan, five-year strategic coordination and even ten-year technological leadership with its partners in strategic materials. And further strengthen the investment of both parties, that is, through Changan's equity participation in the risk field of partners, and give certain guarantees and commitments, * * * take risks and * * * enjoy the results.
Focusing on accelerating the development of advanced manufacturing industry, in addition to core technology, customer service and building a new ecology, Zhu Huarong also introduced and shared the practices and achievements of Changan Automobile in continuously improving manufacturing capacity, strengthening enterprise organization and management, and continuously introducing and cultivating outstanding talents. He said that Changan Automobile will give full play to the advantages of advanced automobile manufacturing industry, increase resource investment, invest 654.38+05 billion yuan in the next five years and add more than 6543.8+00000 people's scientific and technological innovation team to fully promote the high-quality development of the automobile industry, accelerate the transformation to intelligent low-carbon travel technology companies and move towards world-class automobile brands.
Changan Automobile has assumed the responsibility of a central enterprise, becoming the "ballast stone" of China's economic development and the "vanguard" of Chongqing's economic and social development. In recent years, all employees of Changan Automobile have focused on high-quality development, anchored the goal of building a world-class advanced automobile manufacturing cluster, and made every effort to promote the high-quality coordinated development of Chengdu-Chongqing manufacturing industry, with the high-quality development of advanced manufacturing industry, promoting the modernization of China automobile industry and contributing Changan's strength to China's dream of becoming a powerful automobile country. Changan Automobile firmly believes that in the new wave of technology and change, China will be born with a world-class automobile brand.
This article comes from Pei Chat, the author of Yiche number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.