1. Product positioning
Before opening a store, the first thing you need to do is to position the hot pot product. Generally, the main consumer groups of hot pot are positioned in commercial complexes with concentrated crowds. Nearby, the consumer groups are mainly white-collar office workers, middle- and high-income groups, and college students.
2. Store location selection and market situation survey
1. First select the alternative address business district. If you choose a good store, the success rate of the hot pot restaurant will exceed 50%. However, site selection takes a lot of time and energy, because mature business districts have already been occupied, and new business districts are relatively immature and require time to be "nurtured." At the same time, we investigate the flow of people and personnel composition in the business district to analyze how much effective traffic can be converted into our target customers in the selected location.
2. Analyze customer consumption behavior: Consumption is a comprehensive concept, and consumption behavior includes consumption level, consumption structure, consumption mode and consumption habits, etc.
3. Analyze the customer's consumption level: The consumption level is directly related to the customer's financial affordability, which reflects the customer's ability to pay and the satisfaction of needs appropriate to this ability to pay, which is directly expressed as Customers choose the grade and type of hot pot restaurant.
3. Certificate application
1. Health certificate: Bring a bare-headed color photo to the local Center for Disease Control and Prevention to obtain a health certificate for employees. In the future, hot pot restaurants will also need to apply for employees after recruiting employees.
2. "Name Pre-Approval Notice": After confirming the name of your hot pot restaurant, go to the industrial and commercial department to get the "Name Pre-approval Notice", and also inquire about how much area the hot pot restaurant needs to handle catering Fire related documents.
3. "Catering Business License" and "Food Hygiene License": Hold the original and copy of the "Name Pre-approval Notice" and other materials (house rental contract or real estate for the hot pot restaurant business premises) Certificate and copy, the original and copy of the health certificate of the person in charge, photos, etc.) go to the local health and epidemic prevention department to apply for a "Catering Business License" ("Food Hygiene License"). If you need to apply for fire protection, you need to go to the local fire station to apply for it. "Fire Protection Inspection Qualification Letter"
4. Industrial and Commercial Business License: After applying for the "Catering Business License" and "Fire Protection Inspection Qualification Letter", go to the industrial and commercial department to apply for the required industrial and commercial business license. Information: Photos, original and copy of ID card, house rental contract or real estate certificate and copy of the hot pot restaurant business premises, "Catering Business License" and "Fire Protection Inspection Qualification Letter", etc.
5. , "Tax Registration Certificate": Within 30 days after the business license is issued, go to the local local taxation and national taxation departments to apply for a "Tax Registration Certificate". Required materials: business license, house rental contract or real estate certificate of the hot pot restaurant business premises and a copy , rental contract, ID card, copy and other information.
4. The decoration of the hot pot restaurant
The environment will affect people's mood, thus subtly affecting the taste of hot pot. Popular hotpots that cost less than 30 yuan per person often only focus on the taste and ignore the environment. Earthen stoves, earthen pots, earthen benches and cookie-cutter shops are dull or even depressing. Well-decorated hotpot restaurants have rich themes and connotations, and customers can enjoy them. Feel the unique cultural influence and atmosphere, the combination of eating and entertainment, strong participation, relaxed and harmonious atmosphere and other characteristics. It is particularly emphasized that a hot pot restaurant with an area of ??100-300 square meters usually takes 1-3 months. When renting a house, it must be installed. You must agree with the landlord that the rent will be free during the three-month renovation period. In addition, the clothing of the hot pot restaurant staff must be consistent with the decoration style.
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5. , Recruitment and training of employees
Catering is a labor-intensive industry. Recruitment is difficult and employees are not very skilled. Therefore, a hot pot restaurant of 100-300 square meters needs about 25 employees (. Moreover, In order to save time, the recruitment and training of employees must be carried out while the decoration is being carried out.
The first thing to recruit is management personnel, including store managers, front office managers, supervisors, chefs, finance, warehouse management, and purchasing. The inspection of their work experience and experience should be conducted as far as possible in the places where they have worked, because some people are more Some people are good at talking but not able to do practical things, and some people are not good at expressing themselves but are very capable. Therefore, only after multiple inspections can we fully understand their work ability and professionalism. After the management personnel are determined, other personnel such as greeters, bar staff, waiters, waiters, cooks, parking attendants, cashiers, and cleaning staff will be recruited. After recruiting employees, they also need to solve the problems of food and housing. It is necessary to rent several houses for 25 employees near the hot pot restaurant, with bunk beds. Generally, a house with three houses can accommodate 10-15 people; for meals, staff meals are made or packed lunches are purchased.
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6. Be physically and mentally prepared
If you want to run a hot pot restaurant well, in addition to the necessary basic procedures, what the editor wants to tell you is , you must be mentally prepared, and don’t think that running a hot pot restaurant is easy. There is still a lot of knowledge in it, waiting for you to explore. The second thing is to take good care of your body. Your body is the capital of everything. Don’t overwork yourself!