The manuscript was originally a "patent" of some news agencies. After interviewing some important news, they will send it to the national media in need. This is the manuscript.
Writing press releases is also an important skill of secretaries.
What I want to share with you today is how to write a good press release.
First, the principle of writing press releases
0 1
Write the lead directly.
Write the news lead directly, don't beat around the bush.
The most important or interesting things should always be in the introduction, and the least interesting things should always be at the end of the story.
Resolutely do not write a general introduction, and the introduction does not provide news background content.
02
Writing ideas should be concise and clear.
Only clear thoughts can produce clear works.
Think about what you want to say and be as concise as possible.
03
The simpler and more direct you write, the better.
Pay attention to the style and tone of the manuscript.
Readers and listeners care about what the author wants to say, not what style the author adopts.
Therefore, the only purpose of the writing style or tone of the article must be to lure the reader to finish reading the work in one breath, not to make him not want to read it.
04
Use words concisely.
Don't use complicated words, choose words that can express meaning with fewer words. Such as: girls (can be changed to "girls"), people living in the lower classes (can be changed to "poor people"), strike action (can be changed to "strike"), wasteland areas (can be changed to "wasteland"), large factories (can be changed to "big factories"), weather conditions (can be changed to "weather") and so on.
Some words need to be written with the most accurate words, such as: business community (can be changed to "businessmen"), major achievements (unless there are small achievements nearby), increasing transparency (can be changed to "openness"), management organization (can be changed to "government") and international community (can be changed to "other countries").
Stendhal, the French author of Red and Black, said: "I think there is only one rule in writing-clear thinking and concise writing."
05
Think from different angles
News is different from official documents, it is more vivid, diverse and grounded. When writing a press release, you should learn to tell it from the perspective of a narrator and read and modify the written press release with the mentality of a listener.
When writing, you can think from the perspective of the leader, the protagonist of the news. After writing, you can think about how to judge the news from the reader's point of view and consider what needs to be revised.
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Second, matters needing attention in writing press releases
Pay attention to the following three aspects:
1. Clarify the writing elements of news.
The writing of a press release is similar to that of a narrative, including the time, place, people, the cause, process and result of the incident. The only difference is that press releases should carve these elements according to the social value of news clues.