As the first export product of Lu Wine, how to show the authentic Qilu cultural style on the packaging? In "Water Margin", the Ming Dynasty writer Shi Naian left a popular legendary story "Wu Song defeated the tiger" for future generations with his vivid writing. Wu Song, described by the author, eats and drinks heavily, is upright and hates evil as much as his enemies. He is the embodiment of countless Qi and Lu warriors. The story of Wu Song fighting a tiger is a microcosm of Shandong's humanistic customs. For hundreds of years, this legendary story has been widely circulated among the people and has become a cultural heritage of the Chinese nation. It is important for everyone to enjoy this cultural wealth. inevitable for social development. From these masterpieces representing Qilu culture, Jingzhi Winery selected the "Wusong Fighting Tiger" painting series carefully created by the famous Chinese painter Mr. Liu Jiyao, and resolutely decorated the wine bottle with "Wu Song Fighting Tiger" that combines history, culture and wine. on the bottle, thus reflecting the local characteristics of Jingyangchun wine and making the bottle pattern more perfect and harmonious.
A poet once praised Jingyangchun's unique "cultural flavor": It was the sincere invitation of Jingzhi people that made Shi Naian feel more gracious, so the hero Wu Song became the envoy and traveled thousands of miles to come here. , formed an alliance with the people who have been busy with wine for generations. The whole story of "Wu Song fights the tiger" is so vivid and touching, making people feel heroic. This choice of Jingzhi Winery can be described as "far-sighted". It not only made Jingyangchun famous at home and abroad, but also successfully presented Qilu culture and Chinese wine culture to the world. As the first liquor exported in Shandong to earn foreign exchange, Jing Yangchun has become a carrier to promote Chinese legendary culture, traditional decorative culture and Chinese wine culture overseas, and has become a bridge and link to enhance friendship between people of all countries. In this sense, Jing Yangchun exceeds the category of general pure commodities and can be called a model of the combination of wine and culture today, and has been widely praised by all walks of life. Therefore, for decades, many overseas people have placed Jing Yangchun in an elegant place as a permanent collection of fine ceramics. Many people in China have habitually nicknamed Jing Yangchun "Little Tiger" and "Tiger Head".
Jingyangchun wine bottle shape and packaging decoration are unique. As early as 1980, it won the National Light Industry Product Packaging and Decoration Excellence Award. The wine bottle packaging won the national design patent in 1988 (patent number 2655), and in 1993 In 2007, it won the first prize in the Chinese Wine Culture Packaging and Decoration Competition. In 2007, it was rated as a famous historical and cultural wine in China. (Lu Rong)
Jing Yangchun’s bottle shape is made through dozens of processes, with smooth lines and distinctive personality. Its appearance is slightly oblate, and the handle is like a crouching tiger, with a deep blue color. As the main color, the overall feeling seems to have an ancient cultural atmosphere naturally revealed, which perfectly expresses Jing Yangchun's extraordinary taste. As the saying goes: When you first see the scenery of Yangchun, you will first see the exquisite works of art, and later taste the refreshing nectar and jade liquid.