China people have had the habit of health care since Shennong tasted a hundred herbs. However, after thousands of years of feudal rule, this habit has become the patent of emperors, generals and dignitaries. The basic need of the general public is survival, and health care is almost an extravagant hope. For the present China, a fast-developing society and a fast-growing economy make people's lives increasingly affluent, which will closely follow the strong growth of world health demand and make health care industry full of business opportunities and temptations. Health care industry in China is one of the industries with the most investment value, and what kind of health care products can become the heavy products in the next few years and bring the fifth wave of wealth-health wealth to enterprises is what many investors are pursuing and exploring. Then we have to start with the development and evolution of health food.
The first generation of health food is mainly based on prototype products, such as ginseng, gastrodia elata, Cordyceps sinensis, velvet antler and so on. Features: (1) It basically does not destroy the original shape, and consumers or experts can distinguish it according to the product shape; (2) When in use, soup making and wine soaking are the main ways; (3) Slightly processed, such as slicing, etc.
The second generation health food mainly consists of a variety of nutritionally fortified foods, which appeared around 1985. Features: (1) Exaggerate the efficacy of products without exact scientific basis; (2) Brand expansion and product quality cannot be synchronized; (3) There is no scientific and exact evaluation system for the efficacy of products; (4) Health products in the form of oral liquid began to appear in the market.
the 3rd generation health food is a health food which is officially recognized by the state, has been proved to have a certain physiological function through animal and human tests, and has been produced and marketed with the approval of the government regulatory authorities. Features include: (1) The efficacy of the product has certain scientific basis; (2) There is no more exact experimental data on the basic efficacy of product efficacy factors; (3) There are many kinds of health foods.
the 4th generation health food is a kind of health care products, in which the chemical structure and quantity of the effective components (or functional factors) in the products are clarified, and the mechanism of its health care function is basically clarified. The characteristics of health food include: (1) establishing a scientific and formal evaluation system; (2) The development of extraction and detection technology promotes the maturity of products; (3) The professionalism of employees ensures the quality of products; (4) A large number of products with the same form as pharmaceutical dosage forms appear.
the 5th generation health care products can be defined as a kind of health care food with definite functional components, stable quality, reliable effect and meeting the physiological and psychological needs of consumers, which is produced by modern science and food manufacturing and processing technology under the guidance of food pharmaceutical theory. The fifth generation health food has its own unique advantages: (1) the safety of product determination; (2) the product composition is clear; (3) The product has been scientifically validated; (4) the appearance, taste and convenience of taking the product are substantially improved; (5) It relieves people from bad psychological hints when taking the product; (6) The products have various forms.
the above is excerpted from the development trend of Chinese traditional medicine health food published by Yu Hongjian and Wu Chunfu of Shenyang Pharmaceutical University in the 18th issue of Chinese Herbal Medicine in September, 216.
Will there be a sixth generation of products after 22? It is estimated that it can no longer meet the production demand on the ground. With the completion of China Space Station and the continuous research and development of space raw materials and biological strains, what will be the future market structure? Let's wait and see.
I'm Dou Bin, a health manager, a member of China Nutrition Society, and a social e-commerce tutor in the health industry of central enterprises.
Let's pay attention to health, learn health together, and contribute to China Health 23.