Dear, I am happy to share my insights with you.
Advertising is a large branch subject, or it is a marginal subject;
It is said to be a marginal subject because it involves a lot of subject knowledge. There will be a lot to learn;
For example, for example, advertising majors need to learn: (art) technology, including color science, design basics (including various design software), multimedia editing, film and television basics, etc. ;Theoretical categories include introduction to advertising, principles of communication, psychology (consumer psychology), statistics (statistics and analysis of advertising effectiveness data), and even history and law, etc.;
General direction of advertising It can be divided into advertising production technology and copywriting planning. The former is more reflected in advertising production, while the latter focuses more on event planning and advertising planning;
Going back to your question, advertising can actually be learned in both liberal arts and science. And related majors are also open to liberal arts and science students. However, liberal arts majors are more emotional and have an advantage in copywriting and planning, while science majors tend to be more technical, that is, in the direction of advertising post-production;
In the current advertising market, according to my perception, traditional advertising is gradually declining. Gradually turn to the direction of new media advertising, that is, Internet advertising, including mobile Internet. Traditional advertising agencies, advertising creative companies, and advertising media companies (TV/radio stations) are all facing transformation. Regarding the information about the advertising industry, if you join the industry, you will gradually understand it in the future;
Going back to your core question, is there a way out to learn advertising?
First of all, I will tell you that everyone's path is different. You have to walk it yourself to know that there are masters in every industry, rich people in every industry, and there are many talented people. Do you want a salary, do you want to realize your personal value, or do you just want to make a living? No matter what it is, there is a reason for you to start;
Finally, can I tell you that the salary in the advertising industry is not high? And do you often work overtime? But this is a common thing in traditional advertising companies. What will happen to advertising companies in the future, everyone is still waiting to see...
So much verbosity, no matter what, I wish you success;
What's the matter? If anything is unclear, please feel free to ask.