Innovative thinking is an important spiritual driving force for building an innovative country, thinking that can provide novel and unique products with social value. Below is an example of innovative thinking that I have compiled. If you are interested, you can read it!
Example 1 of innovative thinking
There is a company in the United States that produces toothpaste. The products are excellent and the packaging is exquisite, and they are deeply loved by consumers. The annual business growth rate in the first ten years was 10~20%. However, the performance entered the eleventh, twelfth and In the twelfth year, it stagnated. The board of directors was dissatisfied with this and convened a national high-level meeting of managers to discuss countermeasures. During the meeting, a young manager suggested enlarging the existing toothpaste opening by 1mm. The president immediately adopted his suggestion and ordered new packaging. This decision increased the company's turnover by 32% in the fourteenth year.
This example uses the innovative thinking method of indirection and indirection. Because in order to increase sales, it is usually achieved by investing a large amount of money in advertising or conducting promotional activities. In the example, by expanding the toothpaste opening, it unknowingly increases the amount of toothpaste used by consumers, thereby indirectly achieving the goal. The purpose is to increase turnover with lower cost and higher efficiency. Or think outside the box and look at tradition. The traditional approach is to invest a lot of money in advertising or promotional activities, which is laborious and expensive.
Example 2 of innovative thinking
A certain boss opened a restaurant on the side of a national highway, but it was very sluggish after the opening. He saw many vehicles rushing away.
But few people patronize the restaurant. He began to think about why his high-quality and low-price business could not attract customers. Later, he changed his direction and focus, built a good toilet next to the hotel, and made a very eye-catching sign. In this way, many drivers stopped their cars for convenience and also patronized the restaurant.
Using the innovative thinking method of indirection and indirection, the boss indirectly benefited from the convenient needs of passing drivers and fellow travelers, thereby achieving the purpose of increasing the hotel's business.
Three examples of innovative thinking
Free riding
The invention of the electric light is a good example of free riding. Tracing back to the original inventor of the electric light, it was not the well-known Edison, but a little-known Englishman named Swann. Swann began developing electric lights in 1848 and created the world's first carbon filament lamp package. Edison has also been studying electric lights, but because the selection of filament materials has never been as desired, he has failed time and time again. Edison has done thousands of experiments and selected thousands of materials without success. However, in 1879, Edison saw Swann's news in the magazine "Scientific American", which recorded that Swann used carbon filaments to make light bulbs. Edison was inspired by Swann's filament and finally made a carbon filament light bulb. This kind of light bulb is different from Swann's light bulb, which is just a carbon filament light bulb used in the laboratory. Edison's light bulbs used thinner carbon filaments and were lower in cost; the circuit connection method was changed from series to parallel, and the power supply was provided by a power generation supply system, making it more suitable for widespread use. Edison's invention was more valuable. It was obvious that Edison had hitched a ride on Swann's invention.
Four examples of innovative thinking
Italian biologist and anatomist Galvani made an unexpected discovery while dissecting the nerves and muscles of a frog's legs. , when he hooked the newly dissected and skinned frog legs with copper hooks, and then hung the frog legs on the iron railing of the balcony, he found that every time the iron railing came into contact with the frog's muscles, the muscles would Twitch.
This surprised Galvani, so he conducted research on this phenomenon. A conjecture was put forward to explain this phenomenon: all animals are electrically charged. Since animals are all charged, when metal comes into contact with animals, the animals discharge electricity through the metal conductors, and the frog's muscles contract due to impact, resulting in the aforementioned muscle twitching. This idea that animals are charged is called Galvanic's bioelectric theory. Galvani's bioelectric theory was first his imagination of the cause of frog leg twitching, and then based on this imagination, it was experimentally verified to form a systematic explanation for the aforementioned phenomenon.
Five examples of innovative thinking
A Japanese chemistry professor named Ikeda Kikunae was startled when he was eating vegetables and soup at home. He quickly asked his wife: "Today?" ○
Why is this bowl of soup so delicious? Then I stirred the bowl a few times with a spoon, and found that in addition to a few slices of cucumber, there was also a little kelp in the soup. With the agility and interest typical of a scientist, he conducted a detailed chemical analysis of kelp. After half a year of research, he discovered that kelp contains a substance called sodium glutamate, and named it monosodium glutamate. Later, he further invented a method to extract sodium glutamate using wheat and defatted soybeans as raw materials, which opened up broad prospects for the factory production of MSG.
This example reflects the innovative thinking method of seizing opportunities and following the clues. He had already discovered that kelp contained sodium glutamate, but he continued his research and invented the method of extracting glutamate from wheat and defatted soybeans. The sodium bisulfate method has opened up broad prospects for the factory production of MSG.
Six examples of innovative thinking
Need a pair of scissors
It is said that when basketball was first born, there were real baskets nailed to the backboard. Whenever the ball is scored, a special person steps on the ladder to take the ball out. For this reason, the game had to be played intermittently, lacking a fierce and tense atmosphere. In order to make the game go more smoothly, people have thought of many ways to get the ball, but none of them are ideal. One inventor even built a machine that could pop the ball out with a pull, but this method still failed to make basketball games more intense.
Finally one day, a father took his son to watch a football match. When the little boy saw the adults working tirelessly to get the ball again and again, he couldn't help but be puzzled: Why not remove the bottom of the basket? This sentence woke up the dreamer, and the adults woke up as if from a dream, so we have what we have today. Net style seen. It's as simple as removing the bottom of the basket, but so many knowledgeable people have not thought of it. It sounds confusing, but this simple problem has puzzled people for many years. It can be seen that the invisible thinking set is like a strong basket that imprisons our minds, making our thinking like a basketball imprisoned in the basket. So, we blindly move ladders and build machines?
Many times in life, we need such a pair of scissors to cut off those "baskets" that entangle us. Life is not that original. complex.
Seven examples of innovative thinking
In 1940, American leather merchant Bacha often went to the coast of Newfoundland to dig holes in the frozen sea to fish. The fish caught from the sea will freeze hard immediately when placed on the ice. When the frozen fish was eaten a few days later, Bacha found that as long as the ice on the fish did not melt, the fish taste remained unchanged. Based on this discovery, Bacha began experimenting with freezing meat and vegetables. He discovered that meat and vegetables could stay fresh just by freezing them like the fish. After months of tireless exploration, Bacha applied for a patent for the food freezing method he invented. Since this is a new technology with great potential and application scope, many people come to our door. In the end, General Foods acquired the patent for tens of thousands of dollars.
Using the innovative thinking method of thinking from another angle and finding new perspectives, from the preservation of hard-frozen fish to the invention of food freezing, we need to seek new perspectives to observe what has gone through many aspects. Thinking makes it happen.
Eight examples of innovative thinking
In Tokyo, Japan, there is an old mom-and-pop shop specializing in handkerchiefs. Since the supermarket has many varieties of handkerchiefs in new colors,
They couldn’t win the competition, and the business was getting slower and slower. One day, my husband was sitting in the shop and watching the passers-by indifferently. Suddenly, inspiration came to him,? You can print birds and water on handkerchiefs, why can’t you print guide maps? What? A thing with two uses, it will definitely be favored by tourists! So, the old couple immediately ordered a batch of handkerchiefs printed with Tokyo traffic maps and relevant scenic spot guides from the manufacturer, and publicized them widely. This idea really worked, and the sales were huge.
This example uses thinking outside the box to examine the tradition. The traditional method is to print, print birds, and water on handkerchiefs. However, the market competition is fierce and there is no market prospect at all. Printing on handkerchiefs Tour guide map, when tourists see such a handkerchief, they first feel novel, and then considering the use value and preservation value of the handkerchief, the purchasing power must be very high.
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