The promotion of patented technology is actually the process of promoting technical goods, and the patentee naturally plays the role of salesman. However, compared with the cleverness of other salesmen, the patentee is much inferior. In the end, the patented technology was pushed by you, and both enterprises and investors were unwilling to accept it.
Know yourself and know yourself, and you will win every battle. In order to effectively promote the successful transformation of patented technology, patentees need to understand the mentality and practices of enterprises and investors, what they care about, what factors they will consider and how to implement them.
The enterprise and investor we are talking about here are two different concepts. An enterprise refers to a company with rich production practice and engaged in production and sales activities in related industries; Investors refer to people who have investment experience and sufficient funds in many industries, set foot in different industries, and have rich industry knowledge and market vision.
As two inseparable parts of economic activities, enterprises and investors have the same interests and profit purposes in investment. However, there are some differences in practice. They have their own advantages and different mentalities.
Enterprises are most concerned about whether the patentee's technology has practical value and how valuable it is; Whether it matches the existing production capacity of the enterprise, whether it can obviously improve the productivity and product competitiveness of the enterprise, and whether it can ensure the sustained and stable growth of enterprise profits.
At the same time, the enterprise will carefully weigh whether the fee paid to the patentee is appropriate and how long it will take to recover it; Details such as cost, technology, scale, sales model and profit model after specific implementation.
The situation of investors is much more complicated. When a patented technology is put before him, he will consider more than the enterprise. How difficult it is to implement the patented technology, whether there are competitors at present, how big the market share is, and whether the start-up funds can bear it. These are all things that investors need to consider carefully. In addition, investors need time and energy to consider and implement the follow-up work, such as determining the factory, setting up the factory, staffing and facilities, contacting and screening the parts manufacturers, and implementing specific plans.
After understanding the above aspects, the patentee should adjust himself, fully grasp the hearts of enterprises and investors, and adopt different promotion strategies for enterprises and investors.
For enterprises, the patentee should not only provide effective patent information, but also prepare samples that can fully display the patented technology content, as well as the details of production plans and technological processes involved, so as to reach or approach the market-oriented stage. In terms of transfer conditions, the patentee should avoid being too persistent and keep the mentality of "contentment". On the basis of friendly consultation and ensuring the common interests of both sides, we will strive for common profits.
If it is promoted to investors, the first thing the patentee should do is to make investors understand and convince the patented technology with sufficient theoretical and factual basis, and help investors analyze the market status and future trends. At the same time, actively coordinate and seek unity on issues such as their respective responsibilities and interest distribution. In addition, it is very necessary to prepare a detailed business plan, and a detailed description of the market size and market profit will be of great help to win the trust, confidence and action of investors.
In the process of promotion, the patentee should abandon the wrong idea of "taking me as the center" in the past and always keep the sense of transposition. Appropriately stand in the position and angle of enterprises and investors, and think what enterprises and investors think. Only in this way can the patentee, enterprises and investors reach an understanding in cooperation and promote the more harmonious and smooth development of patent transformation.
In addition, the patentee should not only have confidence in himself, but also be patient with enterprises and investors. In the process of patent transformation, the idea of "haste makes waste" and "delivery today and collection tomorrow" is unrealistic. No matter how good the patented technology is, it also needs some time for enterprises and investors to plan and implement it. The patentee can only develop step by step, and promote the popularization of patented technology together with enterprises and patentees.
A good beginning is half the battle. The patentee should learn to be a good salesman of patented technology, fully grasp the hearts of enterprises and investors, and lay a solid foundation for the successful promotion of patented technology.