The normalization of epidemic situation stimulated the online collaborative office market and the rapid growth of collaborative office industry. In the past year, the average MAU of collaborative office industry was still in the order of 347 million, and the industry penetration rate remained above 60%, which deepened the development of collaborative office to vertical field.
The Rise of Vertical Co-creation Platform
Under the epidemic situation, enterprises have transformed into "just-needed" enterprises, and the China market has an enterprise service market scale of nearly 50 million enterprises. As the next incremental market, online collaborative office provides a huge space for the development of online collaborative office industry behind each sub-industry.
The birth of online office cloud platforms such as Blue Lagoon and Pixso is also the demand of the industry. With the subdivision of the industry, it is necessary to develop into a professional scene, and it also needs more industry experience and more collaborative software with localized resources. The online collaborative office mode with the characteristics of vertical fields and more industry scenes is conducive to solving the information "island" problem, building a team composed of members with different roles and backgrounds, complementing each other's advantages, taking projects as the starting point, solving the communication between people with different backgrounds, complementing each other's resources, coordinating the orderly advancement of various projects, improving the overall efficiency of the team and jointly achieving the goals.
Before developing the X-Teams version, the marketing company conducted market research on team collaboration, and found that producers and team members should be the core to improve team productivity: the interaction frequency (high frequency and low frequency) between team members constitutes the horizontal axis, which is different from the background span of team members (from single role to complex role) to form the vertical axis, thus forming four quadrants.
Collaborators: The degree of interaction and communication among team members is low, and the professional background of team members is relatively consistent.
Google Doc is a pioneer in this field, and it is a document collaboration platform represented by graphite and Tencent documents in China-a document platform that supports multi-terminal devices and multiple people to enjoy online storage, review and collaborative editing. Each user only needs to complete his own part of the document and put it in the cloud for other team members to view and edit.
Coordinator: Team members interact frequently and have relatively consistent professional backgrounds.
One-stop collaboration platform represented by Nail, Enterprise WeChat and Feishu integrates a variety of office tools, which can meet office functions such as instant messaging, video conferencing, document collaboration and OA at the same time. This part is also the most extensive scene we have come into contact with, focusing on coordinating the resources of various departments between organizations.
Collaborators: Team members often interact with each other and have different professional backgrounds.
This quadrant is also mainly involved in the current vertical collaboration platform, because this kind of collaboration involves professional scenes and background knowledge, and requires professional communication between team members with different professional knowledge to achieve a unified project goal. Blue lagoon MasterGo meets this demand, seamlessly connecting product managers, designers and development engineers, intervening in the whole process of product, design and R&D, and completing two-way high-frequency interactive communication among team members online based on the project.
Co-founder: Team members have low interaction frequency and different professional backgrounds.
The version of Bote X-Teams chooses to connect members with different professional backgrounds, and uses low-frequency interactive mode for product planning and design, because this is more in line with the collaborative creation scene of advertising and marketing industry. A complete marketing creative team needs members from different backgrounds, such as planners, designers, creatives, data analysts and media. Low-frequency communication mainly depends on the nature of marketing staff's work. When they create independently, they often need immersive experience to make marketers reach the state of flow. At the same time, when a good creative point or inspiration occurs instantly, it needs to be recorded in time. At this time, the collaborative function of Bote X-Teams is used to record, so that team members can view it at any time without disturbing other members, and at this time, another member can find relevant materials when he enters the state of independent creation.
X-Teams Build Your Streaming X-Teams Team
Leadership expert Camille? Preston believes that the so-called "flowing" state is not an artist's patent. As long as the method is proper, everyone can get into this work state with twice the result with half the effort. At the same time, it is also pointed out that when people are in the non-interference mode and immersed in the professional field, it is often easy to achieve this state.
The product features of the X-Teams version: the upgraded combination of "low-frequency, undisturbed mode file collaboration+seamless link immersive experience+professional knowledge precipitation AI template", hoping to help marketers better enter this state.
# File collaboration #
The newly added "File Collaboration" module supports Excel, PDF, PPT, Word, pictures and other documents. Team members upload files in the form of project participation, and members in the same group can put forward corresponding modification opinions in the chat window of document sharing, and members in the group can also enjoy chat content, database resources, etc. These communications are distributed, and this function enables project team members to work in pieces, provide ideas at any time, and enjoy inspiration at any time, no longer limited to time and space. At the same time, other members of the team can check their opinions and reply to information at any time.
# Seamless docking experience #
The newly revised user workbench is dominated by black, and the new taskbar on the workbench also makes the project progress clear at a glance. The workbench design is closer to the application interface, and the desktop application switches to Pinbot application for seamless docking. At the same time, the function menu settings are also hidden, and users have a better immersive experience when entering various functional modules.
# Marketing artificial intelligence template #
Marketing Porter has the function of integrating marketing scenes, which can assist the content generation of posts such as planning, creativity, data analysis and media. Its functions include planning case writing, crowd portrait, creative inspiration, press release writing, product promotion copy, one-click poster and so on. At the same time, based on the continuous training of machine learning algorithms and the accumulation of multi-dimensional databases, many marketing AI templates have been formed, such as: automatically generating the draft plan with one click, inputting words to obtain poster templates, and inputting keywords.