In particular, the low-end market is now basically saturated, and various price wars are now raging. In this way, many manufacturers still have unsalable products, and the ex-factory price of individual manufacturers is lower than the cost. Of course, it is estimated that there may be some tricks, such as shoddy, fictitious thickness and size, and basically no pretreatment. Now the low-end market is like this.
However, you should see that few people do it in the high-end market of the shelf industry at present, and there is market demand, but not much can be done. Especially in dense storage and automated three-dimensional library, although many companies claim to be able to do it, few can really own their own intellectual property rights or their own products. Most of them are produced by companies that can do it and then put up a brand, and the profits are mainly taken away by those factories.
For example, if you don't trust other people's companies and factories, I'll take my company as an example. My current company is Hebei Walker Metal, a subsidiary of Hercules brand. I guess most of my peers have heard of it. If the elderly should know, our shelves are called luxury goods in the shelves by our peers. Yes, luxury goods, that is, high prices, of course good quality. We mainly do high-end, low-end products absolutely do not touch, at present, mainly export. The Ministry of Foreign Trade is the most supportive department of our company, and the factory definitely chooses the Ministry of Foreign Trade for its production progress. At present, the domestic market is saturated, but the international market, especially the new market, has a great demand for shelves, especially the mid-range quality shelves. In Europe and America, because of the high requirements for local personnel cost, raw material cost and environmental protection, the shelf cost is extremely high. As long as our products in China can meet the standards of their regions, our competitive advantage is particularly obvious. If you still have high-end products with independent intellectual property rights, the profits are very rich. Our company's foreign trade department exports more than one billion a year, and both European and American markets can enter. After all, the three major international certifications have passed, which means that they meet the standards of the European Union and the United States. Not only in Europe and America, but also in other regions, Central America, South America, Southeast Asia, Oceania, Middle East, Central Asia, Russia and Africa. At present, there are customers except Antarctica and the hinterland of Africa (the coast of Africa is relatively developed, South Africa, Egypt, Kenya, etc., but the hinterland is very poor, so eating is a problem).
Our car ferry has independent intellectual property rights and a national patent, and the currently developed stacker is also applying for a national patent. These two patents are not only domestic, but also internationally leading. At present, there are many shuttle bus export projects, and the production progress of our factory has been scheduled for next year. Now we must find other factories to help us process them. It is said that we are currently negotiating joint production with a military factory (this military factory will also participate in the development of our new products in the future, and the two sides will set up a joint R&D center). Because the project involves national defense engineering, this cannot be clearly stated.
Of course, going to the middle and high end requires investment. Our boss said that the budget of our company's R&D department is enough to build a new factory. Of course, these investments should be effective now, and a lot of income will be generated every year.
At present, the competition degree of the shelf industry, especially the low-end products, has basically entered vicious competition. Many peers spend hundreds of thousands or more online and offline promotion expenses every year, but they are unwilling to upgrade their products. This feeling is a blind spot.