Automatic priority
Automatic priority | Chai Xiaona? Looking back from Shanghai to 2022, the automobile industry has experienced a series of uncertain factors such as epidemic situation, lack of core, power restriction and supply chain. But for BAIC Group, in this year full of uncertainty, it has stepped out of a different rhythm in the dangerous market, showing strong resilience and vitality.
In 2023, as the first international auto show in the post-epidemic era, Shanghai Auto Show, the major auto companies "show their muscles", "show their technology" and "show their strategies" entered a new time node for BAIC. BAIC Group made its debut with a huge lineup of Polar Fox, Beijing, Beijing Benz and Beijing Hyundai, with the theme of "Going New, Going Future", in the view of Auto-First.
On the one hand, 2023 is a new beginning, the automobile market is changing rapidly, fuel substitution is accelerating, and the wave of automobile intelligence is surging, which requires "new progress". On the other hand, on the car track with long slope and thick snow, BAIC Group should not only weigh the scale and benefit, speed and quality, but also seize the outlet, conform to the trend and face the future.
Based on this, BAIC booth located in Hall 4. 1 has made many arrows, and its independent and joint-venture brands have made full efforts. Passenger cars and commercial vehicles have been listed simultaneously, and core technologies such as hybrid power, hydrogen internal combustion engine, polar front power and 480KW super-filled piles have been unveiled together, making "Shanghai Auto Show" a display of science and technology and trends.
The data shows that in June 5438+0-March, 2023, BAIC achieved vehicle sales of 4 1 10,000 vehicles, up by 1 1.2% year-on-year, and both vehicle wholesale and terminal sales outperformed the broader market. Achieve operating income of 1 167 billion yuan, up by 5. 1% year-on-year, and achieve a breakthrough in total profit; Beijing achieved an output value of 86 billion yuan, up 2.6% year-on-year, and achieved a "good start" with high quality in one quarter.
In April, taking the Shanghai Auto Show as an opportunity, BAIC Group accelerated its transformation and gained momentum for the future.
Shanghai Auto Show Huanxin Product Matrix
The matrix of new products is a big problem. In the final analysis, only products are king can we take the initiative. The rejuvenation of the collective brand of the big independent camp reflects the unlimited potential of BAIC Group.
The Beiqi booth at the 2023 Shanghai Auto Show can be described as a hundred flowers blossom.
Extreme Fox Car: Alpha T Forest Edition, Alpha S Forest Edition, Alpha S brand new HI Edition, pure electric parent-child product koala;
BAIC: Including Beijing Concept Car, Rubik's Cube, New X7, EU5-plus, Beijing 40, 60 and 80 series products, a total of 6 models are in the mass production stage, and the exhibitors are * * *10;
Beiqi Futian: Mars pickup truck, in which Mars 7 and 9 will be unveiled at the 2023 Shanghai Auto Show and open for pre-sale.
Beijing Benz: Beijing Benz domestic EQE SUV；; ;
Beijing Hyundai: Beijing Hyundai's new heavyweight Mufasa.
What supports these hard-core models and hard-core products and makes BAIC break through is the special advantages accumulated by BAIC Group for a long time and its independent innovation technology.
How did BAIC break through and win?
Technology is the greatest weapon; Technology is also the first attribute of BAIC. This point has not changed either during the industrial revolution or today's artificial intelligence era. The breakthrough of BAIC comes from technology, including hybrid engine, hydrogen internal combustion engine, polar front power, 480KW super charging pile, vehicle networking terminal module and so on.
The Extreme Fox Advanced Intelligent Driving System combines the ultra-high perception fusion system, intelligent driving computing platform and leading algorithms to create a smarter and safer full-scene travel experience. Up to now, this cutting-edge technology has helped users drive safely over 300,000 kilometers.
In addition to Huawei, in February this year, BAIC Group and Horizon formally signed a strategic cooperation agreement to strengthen their business cooperation in the field of intelligent driving business. According to the agreement, BAIC Group and Horizon will jointly build a market-leading intelligent driving solution. BAIC Group will realize the research and development and application of its own brand smart products based on a full range of Journey chips such as Horizon journey 2, Journey 3 and Journey 5, and the first mass production cooperative model is expected to land this year.
The energy supplement system is also critical. It is understood that the super-rechargeable polar fox unveiled at the Shanghai Auto Show in 2023 not only won the IDA International Design Award, but also users can directly plug in the gun to charge, and then automatically complete the payment remotely. Even through the APP, they can remotely operate the charging pile to start and stop, monitor the status of the charging pile, and share the charging pile with relatives, friends, visitors and strangers.
It is worth mentioning that on the new HI version of Extreme Focus Alpha S, it can be charged for 65,438+00 minutes, and the cruising range can be increased by 65,438+097 kilometers, allowing users to quickly charge their cars at the same speed as refueling.
The terminal module of the Internet of Vehicles (IOT) has four characteristics: super-expansion, super-intelligence, super-interaction and super-evolution. Through the modular chassis structure, the full coverage of cars, SUVs and Cross models is realized. A variety of suspension modules, steering modules, braking modules and driving modules have been expanded, and chassis modules of different models have been flexibly configured, so that the platform rate of chassis has reached more than 80% leading in the industry.
For those who have tested or bought the Extreme Focus car, a key point of understanding the Extreme Focus car as a whole is good basic performance, safety performance and intelligent driving level.
Let's look at the pure electrode front force, which is another "killer" technology of BAIC. The highest system efficiency is 93.5% with pure electrode forward force, the efficiency of single motor has exceeded 97.7%, and the noise of 1m sound pressure level is lower than 78dB. "China Heart" Top Ten Engine Fuel Magic Nuclear Power has a maximum torque of 305n·m and power 138kW. With Miller cycle, the comprehensive fuel consumption is reduced by more than 4.5%.
Generally speaking, from pure electricity to fuel, the performance of two power technologies independently developed by BAIC is at the leading level in the industry.
The polar fox is underestimated. Press the "accelerate button" for the new energy.
The acceleration of fuel substitution is the general trend of the industry.
In 2022, new energy vehicles in China pressed the acceleration button, and the penetration rate was nearly 30%. In the first quarter of 2023, the sales volume of new energy was 6,543.8+0.65 million and 6,543.8+0.58 million respectively, up by 27.7% and 26.2% respectively, and the market share reached 26. 1%. In this regard, China's new energy vehicle market officially entered a melee.
For this question, BAIC gave its own answer. We pay attention to three aspects: how to press the "acceleration button" of new energy vehicles by BAIC.
On the one hand, Extreme Fox's high-end new energy brand continues to exert its strength.
As the independent brand of BAIC's high-end intelligent pure electricity, Extreme Fox Automobile was exhibited separately at the Shanghai Auto Show, which attracted much attention, but it was also seriously underestimated. If we want to talk about the current brand of new cars, Extreme Fox must be the most underestimated brand.
In terms of technical strength, polar fox has top-level three-electric technology, luxury car manufacturing level and high-level intelligent driving of the first echelon;
From the perspective of "software-defined car", as the first delivery product equipped with Huawei's full-stack smart car solution in the industry, the new HI version of Extreme Focus Alpha S recently opened NCA (Urban Intelligent Driving Navigation Assistant) in Guangzhou after going to Shenzhen. As a member of the first echelon of intelligent driving in China, Huawei cooperated with BAIC earlier, and its technical polishing and teamwork were more tacit. It is one of the earliest car companies in China to cooperate with Huawei.
In March, the three models of the polar fox were fully exerted. Among them, the monthly sales of Extremely Fox Alpha T increased by 3 18%, up by 299% year-on-year; The monthly sales volume of Extreme Focus Alpha S increased by 154% month-on-month and 103% year-on-year. With the further recovery of the auto market, in the more pragmatic and rational new energy market, the three-electric technology and high-order intelligent assisted driving of Extreme Fox will further support the release of sales, and it is expected that a wave of peaks will be ushered in the third quarter.
On the other hand, polar fox automobile released a brand-new koala, a pure electric parent-child model, focusing on the product positioning of parent-child travel, trying to gain some gains in this market segment.
It is a wise choice to take a differentiated road. The Great Wall has the brand of Euler New Energy, which focuses on women's orientation and Li focuses on family dad. BYD has made great efforts in the domestic market below 200,000 yuan, and the market segments need to be discovered and redefined.
Data show that the proportion of female car owners in China has exceeded one third, and cars have become an important part of women's lives. The emergence of koalas is the road to differentiation of maternal and child cars, which brings a brand-new experience and solves the pain points of parent-child travel.
Third, in terms of new energy technology route, BAIC Group adheres to the technical route of "pure electricity+hybrid power+hydrogen fuel cell simultaneously".
According to Auto-First, BAIC's high-end new energy vehicle brand, Extreme Fox, has successively launched Alfa T, Alfa S and the new HI version of Alfa S; Beijing off-road launched BJ60, and the fuel economy and cruising range of the hybrid system are better; Beiqi Foton has initially completed the product layout of a full range of new energy commercial vehicles; Joint venture brands Beijing Benz and Beijing Hyundai have also accelerated the launch of new energy products.
From the perspective of market sales, in April 10, the association released data. In the first quarter of this year, the cumulative retail volume of new energy vehicles was1310.3 million, a year-on-year increase of 22.4%. Among them, the sales volume of plug-in hybrid vehicles was 422,000, with a year-on-year growth rate of 82.6% much higher than that of pure electric vehicles, and the sales volume of new energy market accounted for more than 32%.
Forward-looking technology layout lies in advanced investment and continuous innovative research and development. Throughout the international automobile giants, it is common to have multiple technical routes at the same time, and so is BAIC.
This fish also has a storm.
Automobile industry is a track with long slope and thick snow, and it needs a lot of capital, technology and intensive talent investment at every stage of development. Business is a competition without smoke, which leaves several important propositions for automobile companies, especially for BAIC, which is in transition.
First of all, under the technological transformation, it is more necessary to take users as the center.
Secondly, what suits you is the best.
Opportunities, trends, opportunities and strategies, these seemingly macroscopic words are behind the real R&D investment, vehicle development and marketing strategy implementation, and every step cannot be missed. BAIC with hand-held technology needs to focus on users on the product side on the basis of technology. Show your technical advantages in products and let consumers accept them. In the market without volume, labels and differentiation are important weights to attract users.
As the saying goes, "the fish is big and the wind and waves are big."
Steam potential view:
The car market without volume, the ever-changing technology, the rising penetration rate of new energy, and the competition for large models triggered by ChatGPT are all profoundly changing every car enterprise. The 2023 Shanghai Auto Show is both the beginning and the take-off for BAIC Group.
This article comes from Yiqi Media, the author of Che Yi, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.