It’s called a narrow skirt bottle, designed by American Samson. People still call Samson's "narrow skirt bottle" curve a "classic temptation."
It was an evening in 1898, and the setting sun filled the entire sky with its gorgeous glow. His girlfriend stood up and walked into the brilliance.
He was shocked: he had never seen his girlfriend so beautiful before! I saw my girlfriend’s protruding buttocks and slender waist and legs. Under the sunlight, the entire figure’s curves were displayed beautifully.
At that time, he was a worker in a glass company. At that time, the factory was in a slump. As he looked at his girlfriend's retreating back, an idea suddenly came to his mind: If he could design a glass bottle based on his girlfriend's beautiful curves, it would definitely help the factory get out of trouble.
He wanted to change the current situation of bottles with "straight body and thin neck" being the same. After repeated pondering and revisions, he finally sketched out a bottle pattern, having never done any design before. He tried making a few. Not only did the bottle have soft and undulating lines, it was smooth and natural, and it felt extremely comfortable when held in his hand, and it was not easy to slip off.
He named it "Narrow Skirt Bottle".
But the factory owner was not optimistic about his design. But he is convinced that his bottle will have broad prospects. So, he promptly applied for a patent for it.
The opportunity to turn his life around finally came. A new type of drink called Coca-Cola came out. Its unusual taste and otherworldly quality quickly made Coca-Cola famous.
But there is one thing that bothers retail dealers: they are used to placing drinks in large basins filled with ice water. Like all other beverages, Coca-Cola comes in a straight bottle. When customers come to buy Coca-Cola frequently, retailers have to search hard in the tub again and again.
Someone reported this situation to Candler, the president of Coca-Cola Company, so he immediately included the design of a distinctive bottle into the company's work schedule. Day after day passed, but no one could design a bottle he was satisfied with.
At this time, the "narrow skirt bottle" was already on the market, but the sales volume was very small. One day, Candler accidentally saw the "narrow skirt bottle" in the market. The shape of the bottle was like a girl in a short skirt!
After several inquiries, Candler found the designer of the bottle. After some haggling, an agreement was finally reached to purchase the patent for the "narrow skirt bottle" for a sky-high price of US$6 million.
Candler’s unique insight not only made the designer of the bottle a millionaire overnight, but also caused a huge shock and impact to people’s hearts. Of course, it also made The Coca-Cola Company took off.
In 1916, Coca-Cola packaged in "narrow skirt bottles" was introduced to the market. Overnight, this "classic temptation curve" became synonymous with Coca-Cola and even became a symbol of the United States. . It propelled Coca-Cola's sales through the roof, doubling its sales in just two years.
Although the "narrow skirt bottle" has been around for 100 years, it is still the treasure of the Coca-Cola Company like the mysterious formula of Coca-Cola.