In that era when electronic technology was not popular, the interweaving of electricity and machinery was more like Cyberpunk's new wave novels, which flourished at the same time. The industry urgently needs a reliable and compact control method between electronic technology and mechanical structure. The design of microswitch, which was invented less than 20 years ago, became the first choice.
Also at 1953, a big brother named WalterLorainCHERRY felt the same way. If you can make micro switches for cars, sensors and electronic equipment, you can make some money. Soon a company named "CHERRY Electrical Products" was born in the basement of a restaurant in Highland Park, Illinois, USA, but no one would have thought that this fruit-flavored brand would make one of the microswitches become the industry benchmark in 70 years, bringing extraordinary peripheral experience to every PC player, digital enthusiast and geek.
At this point, CHERRY has become the most reliable synonym for mechanical keyboard.
Walter Lorincheri
Make history with wear and tear
The wide use of microswitches in the consumer field can be traced back to the arcade era. The advent of Pong arcade with the theme of table tennis makes people realize that the combination of circuit board, microswitch and screen can even play a two-person game. The picture of playing competitive games on the electronic screen is so shocking that engineers have not forgotten to let artificial intelligence automatically generate Pong's game code in the chatGPT demonstration nearly half a century later to show their respect.
More importantly, the origin of microswitch, mechanical shaft and e-sports has existed since the birth of game machines. Relying on the stable mechanical structure, the arcade button can maintain a good running state in an uninterrupted commercial environment, and its life is much longer than that of electronic components at that time, leaving enough room for players to play.
Since the birth of the first arcade, the microswitch has been with you.
With the micro-motion and mass production of mechanical parts in arcade game in full swing, CHERRY has taken a long-term view, not only moving its production facilities from the United States to Bayreuther, Germany, but also transferring its obsession with micro-switch to the important birthplace of German textile, chemical and mechanical manufacturing technology, and expanding its business to data input equipment, sensors and customized automobile parts. During this period, CHERRY's first mechanical keyboard was born, mainly designed for industrial machine control.
1973 cherry mechanical keyboard patent exhibition
The turning point in history has come to 1973. Computer applications began to change dramatically. XeroxPARC released the world's first computer supporting graphical interface operating system, and home TV typewriters began to enter thousands of households. Westworld, the first sci-fi film with digital image processing, was released. CHERRY began to manufacture a landmark mechanical keyboard, introduced a keyboard production line, built the world's first keyboard factory, and became an important frontier explorer in the field of computer hardware design together with IBM at that time.
The accumulation of microswitch mechanical structure for many years has made CHERRY a blockbuster on the mechanical keyboard. They designed and manufactured a set of mechanical keyboard structure named CHERRYMX, that is, creatively arranged the contacts of two alloy parts with prismatic structure to ensure that the contacts can contact quickly, rebound and reduce the resistance, thus creating the GoldCrosspoint technology that is still in use today.
The gold touch technology has expanded from the original linear and photoresistor versions to several categories which are composed of light and heavy touch, tactile feedback, auditory feedback, etc., and then the well-known CHERRYMX red axis, CHERRYMX green axis and CHERRYMX tea axis have been derived. Different keyboard tapping feedback opens the door to a new world of mechanical keyboard codewords.
Gold contact technology (golden intersection)
The most famous one is the classic CHERRYG80-3000 series, which first appeared in 1988, and has been modified many times in subsequent updates and continues to this day. In fact, we saw the shadow of CHERRYG80-3000 from keyboard manufacturers such as Sirui, Coolpad Supreme, Pirate Ship and Qi Zhi.
Chery G80-3000
CHERRYG80-3000 has an ideal ergonomic design. The whole keyboard has an inclined plane, and six rows of keycaps are arranged in trapezoid with different heights and different inclination angles, which provides a good feel for each key and effectively reduces the fatigue of users. This year, CHERRY also integrated it with RGB, and launched the latest version of CHERRYG80-3000NRGB, and its popularity can be imagined.
cherry g80-3000 RGB
Let young players start to be crazy about RGB from 20 14. At that time, CHERRY introduced MXRGB design, implanted an independent LED under the mechanical shaft, and allowed each keycap to emit up to 654.38+06.8 million RGB transformations, plus lighting effects of various themes. This configuration has now become the standard configuration of almost all desktop game PCs.
CHERRY acquired Xtrfy, a well-known e-sports brand.
With the increasing demand for thinness, CHERRY is also constantly compressing the shaft height. CHERRYMXLowProfileRGB red shaft can not only reach the linear feel of standard red shaft, but also reduce the trigger stroke to 1.2mm, and the tap life exceeds 1 100 million times. The transparent chassis and upper cover are adopted to realize the unique SMD LED effect of16.8 million colors. CHERRYMXUltraLowProfile is the first to be used in the flagship notebook of aliens, which makes the notebook portable and has a feel similar to that of a desktop mechanical keyboard, which excites countless players. At the same time, CHERRY will also launch its own ultra-short axis mechanical keyboard products on the occasion of the 70th anniversary. I don't know what surprises will come.
CHERRYMXUltraLowProfile
Integrating customization into innovation
Interestingly, if you know a little about the history of CHERRY, you will find that CHERRY never follows the rules when trying new technologies. While the G80-3000 series is growing, CHERRY has tried the CHERRYMXSpeed series, the CHERRYMYType series, or the HiroseCHERRYJapan series in cooperation with Japanese distributors, and constantly subdivided new markets by constantly adjusting the delicate feedback when tapping with your fingertips.
In the process of evolution, we even witnessed the CHERRYG80- 150 1 which can read German local medical insurance cards, and the CHERRYGreenline which formulated environmental protection standards. At the same time, CHERRY has not forgotten to listen to the feedback from users in the community and try more possibilities. The recently launched CHERRYMX Jade Axis is a good example.
CHERRYMXErgoClear Jade Axis is the axis created by Geekhack user' MTL' in the famous keyboard enthusiast forum. After the white shaft spring is lubricated with PTFE (perfluoropolyether) grease, taking into account the characteristics of white shaft and tea shaft, the name ErgoClear, which is ergonomic, came into being.
CHERRYMXErgoClear jade shaft
For a time, ErgoClear was just a popular niche game, which required players to assemble themselves, which was time-consuming and laborious. CHERRY quickly responded to the player's call and customized its first customized axle, CHERRYMXErgoClear Emerald Axle. Like other CHERRYMX, it is not only produced by the original factory of CHERRY in Germany, but also maintains the high quality of the shaft. It also designs a lighter trigger pressure of 40cN and a paragraph pressure of 55cN, which has no special feeling of clicking on the paragraph.
At the same time, CHERRYMX Jade axle designed the original PTFE grease in by going up one flight of stairs, and used a high-quality and high-performance grease to lubricate the axle through a high-precision automatic production line. This ensures that the low friction of the shaft can bring a smooth stroke, at the same time, it ensures a long-term effective shaft lubrication effect, and at the same time ensures a high degree of consistency in the feel of the MXClear shaft.
In addition, CHERRYMX jade shaft still maintains the characteristics of gold contact technology, 50 million trigger life and signal debounce time less than 1 millisecond, and provides two versions of CHERRYMXErgoClear and CHERRYMXErgoClearRGB, as well as two installation methods of locating plate and locating post in PCB.
You see, from the beginning, CHERRY thought about all kinds of feasible combinations of CHERRYMX jade axes, and integrated seriousness and innovation into the mechanical keyboard.
Excellent because of persistence
By 2023, League of Legends has completed the spring competition, and countless youth and blood on the field are also the result of the persistence and sweat of backstage e-sports players. Such as LNG. Scout, who was a substitute behind Faker at the peak, became a blockbuster after the transformation. He won the highest honor of S 1 1 with 800 games and countless QWER extreme spells on CHERRY's mechanical keyboard, and won the well-deserved regular season MVP with countless games in the spring of 2023.
Liquefied natural gas. reconnoitre
The situation of e-sports is always changeable. All e-sports players are constantly experiencing the ups and downs of life. League of Legends is not a one-man game. Scout's extraordinary performance also needs a perfect LNG team system. Only with the support of logistics personnel such as LNG. Zika liquefied natural gas. Hello, Tarzan. Auxiliary liquefied natural gas. Hang up, the coach and the team leader are behind them, and reliable hardware and equipment will give us a chance.
The same is true of CHERRY mechanical keyboard, which provides stable and reliable input. Behind the axis that e-sports players love to see and hear, there are countless failures, countless innovations and countless persistence. After selling more than 8 billion shafts and more than 60 million sets of mechanical keyboards, and accumulating 70 years of experience, relying on everyone's wisdom, CHERRY has achieved the status of a comprehensive peripheral brand. On the occasion of the 70th anniversary, I believe Cherry will continue to break through difficulties, ride the wind and waves, and achieve the next round of excellence with persistence.