Because Nokia and Kodak are different.
Founded in 1865, Nokia is a multinational company headquartered in Finland, mainly engaged in the production of mobile communication products. It is a global leader in mobile communication and the third largest mobile phone manufacturer in the world. Its series of mobile phones are equipped with many services and software, enabling users to experience music, games, business and other functions. In addition, Nokia also provides equipment, services and solutions for communication networks through Nokia Siemens. 2011February, Nokia and Microsoft reached a global strategic alliance and deep cooperation. In the past few years, Nokia shares have been delisted from London, Paris and Stockholm stock markets, and will be delisted from Frankfurt Stock Exchange on March 20 12. 20111,Nokia Siemens announced global layoffs 17000 people.
Smart phone era
While the global industry is optimistic about Nokia, in June 5438+ 10, 2007, Apple officially announced its smart phone: "iPhone", which opened a new smart phone market structure. Steve Jobs, then CEO of Apple, announced that he had "reinvented the mobile phone", which also gave the global industry a new understanding and definition of smart phones. Nokia's Symbian OS was no longer suitable for the market at that time, and even whether it belonged to the smart phone system was questioned. In 2008, Google released the smartphone operating system: "Android", which became a new change in the market. The wave of smart phones led by iPhone and Android has become the mainstream of the market, and Nokia 15' s position in the mobile phone market has been terminated, ranking third; Nokia's share in the 20 1 1 smartphone market has dropped from 33% of 20 10 to 14%, far below that of Apple and Samsung. Nokia's popularity in Finland, its home country, also dropped sharply, with its market share dropping from 76% to 365,438+0%. Nokia must find a new way out.
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In the smart phone market, Nokia's sales are far behind Samsung, Apple iPhone and Google's Android phones, but in the low-end mobile phone market, it can't control other Asian competitors. DeDio analysis shows that since the iPhone appeared in 2007, Nokia's profit has dropped from $3.5 billion in the leading industry to less than $6,543.8+$300 million, and its market value has been shrinking. At the same time, Nokia's popularity in the Finnish market has also dropped significantly. According to IDC data, by the third quarter of 20 1 1, Nokia's share in the Finnish smartphone market had dropped from 76% a year ago to 3 1%, a drop of 59%. In the same period, the share of competitors Samsung and Apple in the Finnish smartphone market increased significantly from 3% and 65,438+00% last year to 25% and 65,438+06% respectively. The market share of Nokia smartphones once fell to 50%. The latest data shows that the market share of Nokia's 20 1 1 smartphone has dropped from 33% to 14%, far lower than that of Apple and Samsung. 20 1 1 In the second quarter, Nokia 15' s position as the world's number one seller was also surpassed by Apple and Samsung.