According to the latest news, Leica broke up with Huawei and released its first smartphone-Leitz Phone 1. In this regard, many netizens are worried about whether Leica's departure will affect the development of domestic mobile phones. In fact, the worries of netizens are not unreasonable. After all, Leica has strong strength in the camera industry. With its technical support, the photography of domestic mobile phones will reach a higher level.
But I think there is no need to worry too much. In fact, before cooperating with Huawei, Leica was not well-known in the domestic non-professional photography circle, but since cooperating with Huawei, it has become famous. Moreover, it seems that Leica's ability to apply its strength in the camera industry to the mobile phone industry is a bit "over the top". After all, the main battleground for photography in the smartphone market is still focused on algorithms, and there are already many "number one players" in this track. For example, ArcSoft, the domestic flagship camera operating system supplier.
As a domestically produced light, Arcsoft was founded in 1994 and has been deeply involved in the field of digital imaging for 27 years. From the earliest DV to later digital cameras and then to mobile phones, it has always led the industry and is the world's top flagship camera system. Supplier, leader in the algorithm industry, has hundreds of patents in the photography industry, and has cooperated with many domestic and foreign mobile phone manufacturers.
Coolpad, which has recently caused an uproar in the mobile phone industry, has joined forces with ArcSoft to equip its new Coolpad COOL20 with ArcSoft’s in-depth customization algorithm, allowing mobile phones priced at a thousand yuan to It achieves the photography effect of a flagship machine, and the imaging quality is comparable to that of Huawei during the period when it teamed up with Leica.
From the reviews of many experts, we know that Coolpad COOL20 is equipped with a 48-megapixel ultra-clear main camera adjusted by ArcSoft and a deeply customized algorithm. The images are clear and textured, not inferior to Zeiss and Leica. Mobile Home commented: "It brought quite a surprise in terms of night scenes, and it can even be said that it gave us the most usable night shooting performance among mobile phones under a thousand yuan."
Moreover, Coolpad COOL20 supports night scene mode, HDR mode, portrait mode, etc., and can easily cope with various harsh photographing environments, such as backlight photography, blurry night photography, etc. It is simply a small case in front of it.. .
Many EIS video anti-shake technologies in the same range and even some high-end phones are not available. Coolpad COOL20, a 699 mobile phone, actually has it. This function is very practical and is widely used by everyone. Today, the anti-shake function is indispensable when shooting Vlog videos to record life!
In addition to the strong collaboration between Coolpad COOL20 and ArcSoft and its outstanding camera functions, Coolpad’s confidence in not being afraid of competition and maintaining its kingly demeanor also comes from its strong technical strength.
It is not an exaggeration to say that Coolpad is a "legend" in the mobile phone industry. Before entering the overseas high-end market, Coolpad dominated the entire mobile phone market with influence. CCTV also recognized it as the "global TD mode 4G mobile phone market share" First", Apple at that time could only be ranked second.
This time the two domestic giants ArcSoft and Coolpad have joined forces, allowing us to see the possibilities of mobile photography in the future. Nowadays, pure hardware has hit the ceiling. The future competition is the competition of camera operating systems. ArcSoft is bound to become the industry benchmark in the future. Sooner or later, the pair of CPs Leica and Huawei will separate one day. Instead of relying on other people's technology and being limited by others, it is better for domestic brands to unite, like Coolpad and ArcSoft, to create our own national trend miracle.