Why is template bidding always unsuccessful?

99% of the projects need to go through the bidding process. All technical exchanges and customer public relations work are ultimately aimed at winning the bid. How many sales were destroyed because of winning the bid, and how many pre-sales racked their brains for winning the bid.

No one wants their cooked ducks to fly away, and their hard-earned cabbages are finally arched by pigs. In order to prevent the projects they run from being pried away by others, it is necessary to control the bidding in the projects.

Next, the genie will analyze the commonly used bid control methods and the lethality of various bid control methods.

Technical bidding method

Bidding control method 1: technical parameters and indicators

It is the most commonly used bidding control method to write its own advantageous functional parameters or performance indicators into the bidding documents so that other suppliers can't meet them or can only meet them with high-end products.

Fatal force ★

Reason: Experts only look at the on-site bidding documents. As long as there is no negative deviation in the bidding documents and all the technical indicators required by the bidding documents are met, there is no reason for the bid evaluation experts to deduct points.

Bidding Control Method 2: Product Certificate

Write all kinds of test reports unique to your own products or product certificates issued by some authoritative organizations into the bidding documents. If other bidders do not have these product certificates, they will be deducted accordingly.

Killing power ★★

Reason: On the one hand, the bid evaluation experts may miss these certificates, on the other hand, the experts will not check the names on each certificate very carefully. If other bidders use the certificate and test report of product A, they actually bid for their product B, which is very likely to get away with it.

Bidding Control Method 3: Proprietary Technology

Write your own proprietary technology, proprietary technology and proprietary agreement as bidding items in the bidding documents. The most common Cisco products usually need to support its dedicated routing protocol EIGRP.

Killing power 0

Reason: The Bidding Law clearly stipulates that a tenderer may not restrict or exclude potential bidders or bidders on the condition of "restricting or designating a specific patent, trademark, brand, country of origin or supplier". Private technology, a bidding method, is easy to cause public anger, and it is seriously recommended not to use this bidding method.

Bid control method 4: Web page link certificate or screenshot certificate

Write the superior functional parameters of your own products into the bidding documents, and you need to provide web page link proof or screenshot proof when bidding. I used to use this bidding control scheme. The only advantage is that it increases the workload when bidding for yourself, and the lethality to friends is almost zero. But I often need to take various screenshots on the product interface.

Fatal force ★

Reason: Web link proves that experts don't look at it at all when evaluating bids. Everything is subject to the contents provided in the tender. Besides, even if the web page is not satisfied, it is a big deal to change the web page. But now many manufacturers don't put the detailed parameters of their products on official website in order not to make trouble for themselves. Screenshots prove almost the same, PS everyone will, right!

Commercial bidding method

Bidding control mode 1: bidder qualification certificate

There is a very important part in the tender documents, which is the qualification certification materials. Article 51 of the Law on Tendering and Bidding is about nullifying the bid, one of which is that "if a bidder does not meet the qualification conditions stipulated by the state or the bidding documents, the bid evaluation committee shall reject his bid". If you can write one of your certificates into the qualification document, the success rate of winning the bid will be greatly improved.

Lethality ★★★★★★★★★

Reason: The qualification documents are not in conformity with the terms of bid rejection. In the bidding, it is generally required to provide a copy of the qualification documents, and the original is for on-site reference. During the bid evaluation, if a bidder fails to provide original materials in time according to the requirements of the bid evaluation committee, the bid evaluation committee may regard his bid as invalid.

Bidding Control Method 2: Successful Cases

A copy of the contract must be provided if it is required to provide a successful case of XX with a contract amount of tens of thousands or more in the same industry.

Lethality ★★★★★★★★★

Reason: Successful cases, if used well, can cause great lethality, but the requirements of this parameter need to be refined. Here is a good example.

Provide a successful case of safety integration project undertaken since 20 15 65438+ 10/0/. If the contract amount is more than 1 10,000 (inclusive), score 3 points; If the contract amount is between 500,000 yuan (inclusive) and 1, the rest shall not be scored. The amount of safety equipment in the contract purchase list shall not be less than 80% of the total equipment amount, otherwise it will be regarded as an invalid case. (Provide a copy of the contract and affix the official seal of the bidding enterprise; if it is not provided, no score will be scored)

The time, contract amount and products in the contract need to be the same as those in this tender.

Bidding control method 3: implementation and after-sales service

This bidding control method requires bidders to meet some conditions in the implementation plan and after-sales service plan, such as:

The implementation team should have XX A certificate and XX B certificate, and the personnel of the implementation team must pay social security at the place where the tenderer is located;

After-sales service includes XX years, and it is necessary to provide XX after-sales service;

The bidder shall arrange a lecturer with XX qualification to train the tenderer, and the training can issue XX authority certificate.

Lethality ★★★★★★★★★

Reason: Bidders dare not cheat on the requirements put forward by this bidding control method, because the tenderer can use it to verify whether the bidder really has all kinds of personnel certificates required by the bidding documents. Including training, the same is true for issuing certificates. If the bidder promises to issue the certificate, it will not be satisfied, and the tenderer has plenty of ways to make the bidder get more than one bargained for.

Bidding control method of defeating the enemy without fighting

Sun Tzu's Art of War: "The whole country is the best, followed by breaking the country;" The whole army is the best, followed by Pojun; The whole brigade is the best, followed by the broken brigade; The whole army is the best, followed by broken soldiers; All Wu is the best, followed by breaking Wu. Therefore, it is victory, and the good are not good; Defeat the enemy's soldiers without fighting, and the good ones are also good. "

Defeating the enemy without fighting is the best way to control the bid. The Bidding Law and the Government Procurement Law stipulate five main ways of project procurement: (1) public bidding; (2) Bidding; (3) Competitive negotiation; (4) Single source procurement; (5) ask.

The difference between open tender, invitation tender, competitive negotiation and inquiry procurement

Some projects can be operated as competitive negotiation or single-source procurement. This method of bidding control cuts off the risk of project out of control from the source. The enemy lost before entering the battlefield. Losing the project is not terrible. The terrible thing is that he doesn't know how to lose it.

To put it simply, a project subject to public bidding with less than three bidders can be operated as competitive negotiation, and less than three competitive negotiations can be operated as single-source procurement. Some projects can be directly operated as single-source procurement projects on the grounds that "irreplaceable patents or proprietary technologies are needed".

Summary and thinking

Shopping malls are like battlefields. Every project's bidding is a besieged city. No project can win the bid casually, and there is no bidding control method to ensure 100% bidding control. In the actual operation of the project, it is more of a combination bidding control method.

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