Mid-Autumn Festival Planning Scheme 1 1. Purpose of Mid-Autumn Festival Activity Scheme in Supermarket
Mid-Autumn Festival promotion in supermarkets is to promote the sales of supermarkets with the consumption of moon cakes, which is conducive to stabilizing existing customers and enhancing the image of supermarkets in business circles. It is estimated that the average daily sales will increase by 10%-20% during the promotion period.
Second, the supermarket Mid-Autumn Festival activities
1, buy Mid-Autumn moon cakes and give them to Coca-Cola.
Buy 100 Mid-Autumn Moon Cake and get 2 bottles of 355ML Coca-Cola. (Value 3.6 yuan)
Buy Mid-Autumn moon cakes above 200 yuan and get 2 bottles of 1250ML Coca-Cola. (Value 9.2 yuan)
300 yuan started to buy Mid-Autumn moon cakes and gave two bottles of 20xxML Coca-Cola. (Value 13.6 yuan)
2. Gift baskets: 298 yuan respectively, 198 yuan, 98 yuan.
298 Yuan Gift Basket: Seven-Star Smoke+California Fun+Value 80 yuan Mid-Autumn Moon Cake+Melamine.
198 yuan Gift Basket: Double Happiness Smoke+Harvest Dry Red+Value 60 yuan Mid-Autumn Moon Cake+Brain Relaxation.
98 yuan Gift Basket: 40 yuan Mid-Autumn Moon Cake +20 yuan Tea+California prune.
3. On the day when the single ticket is full of 59 yuan, you can go to the activity area to buy darts and prizes at will; Full of 99 yuan, you can buy two darts prizes; Full 129 yuan, darts will be given 3 times to focus on moon cakes.
Third, the supermarket Mid-Autumn Festival activities planning-supermarket layout
(1) Outside the supermarket
A, do Mid-Autumn Festival publicity above the free parcel delivery cabinet;
B, protect the shelf, wrap the wall column, and paste some holiday color pages to create momentum;
C, in the square, you can hang balloons and pull them vertically;
D. Hang the banner "Happy Mid-Autumn Festival in the supermarket" at the entrance.
(2) In the supermarket
A. Decorate the walls of main passages and slopes with self-adhesive stickers to enhance the festive atmosphere;
Hanging the flag provided by Coca-Cola Company in the whole supermarket;
C, in the moon cake area, the publicity of "Millennium Good Gift" is put in the background and two columns; Coca-cola's promotional materials are posted on both sides;
D. Red lanterns are hung in the moon cake area.
Four, the supermarket Mid-Autumn Festival activities-activity costs
Mid-Autumn Festival series gifts: 60,000
On-site and off-site layout fee: 8,000 yuan
Mooncake fee: 60,000 yuan
* * *: 65,438 yuan+280,000 yuan.
Five, the supermarket Mid-Autumn Festival activity plan-work arrangement
1. The Marketing Department and Art Group are responsible for the specific design of indoor and outdoor layout. What the company can do, the art group is responsible. If it can't be made, the art group will contact other units to make it, and the final typesetting will be completed by the art group. The administration department is responsible for coordinating the procurement work; The scheduled indoor layout was completed on August, 2008 18.
2. The purchasing department is responsible for introducing mooncake manufacturers, and each manufacturer will charge promotion fees above 800 yuan. At the same time, it is responsible for formulating the moon cake price and market research plan, and completing the relevant plan before August 8.
3. The Engineering Department shall arrange personnel to be responsible for the power supply arrangement and lighting installation on site, which shall be completed before August 18.
4. The loss prevention department is responsible for the loss prevention and theft prevention in the supermarket.
The fresh food department is responsible for making exquisite moon cakes.
The second part of Mid-Autumn Festival planning is to inherit the excellent traditional customs of the Chinese nation, carry forward the excellent traditional culture of the Chinese nation, and vigorously create a good cultural atmosphere for the construction of "six new Ningde". After research, it is decided to carry out the theme activity of "Our Mid-Autumn Festival" in the whole school in 20xx. The relevant matters are arranged as follows:
I. Guiding ideology
Guided by the development concept and based on the construction of the socialist core value system, we should fully explore the cultural connotation of the Mid-Autumn Festival, strive to guide the broad masses of cadres and people to identify with, respect and carry forward the tradition, enhance their enthusiasm for patriotism and love for their hometown, improve the quality of civilization, and actively create a strong cultural atmosphere for the construction of "six new Ningde".
Second, the content of the activity
1. Celebrate the festival online. Around the theme of "Thanksgiving Reunion", with the help of modern communication platforms such as Internet, SMS, Weibo, WeChat, etc., organize teenagers to carry out Mid-Autumn Festival signature message activities, express their feelings, thank their parents, serve the motherland, guide students and migrant workers from different places to send holiday greetings to their families, classmates and friends, consolidate the foundation of family ties, and build a family where everyone misses home and has something to rely on.
2. Carry out festivals and folk cultural activities. Make full use of class meetings, etc. And widely carry out activities such as reading Chinese traditional classics, reading Mid-Autumn Poetry, and giving lectures on poetry appreciation, and organize young people to read Chinese classics and feel the charm of traditional culture.
3. Carry out Mid-Autumn Festival activities in send warm. Organize young students to express sympathy and help empty nesters and poor families, and send them moon cakes and daily necessities. Organize all kinds of volunteers at all levels to carry out volunteer service activities in nursing homes and welfare homes, so that lonely old people can feel the warmth of big families. We will carry out activities to care for the children of migrant workers and left-behind children, and create a happy and warm growth atmosphere for them through visits, discussions and gatherings.
4. Carry out holiday health rectification activities. Organize this branch to carry out general cleaning, rectify campus environmental sanitation, eliminate sanitary dead ends, enhance students' awareness of ecological civilization, and create a clean and beautiful environment.
Three. Activities require
1. Attach great importance to it and organize it carefully. All branches should take the theme cultural activities of "Our Mid-Autumn Festival" as an important part of strengthening citizens' ideological and moral construction, formulate activity plans, strengthen leadership, and carefully organize them to ensure that the activities are carried out in a solid and effective manner.
2. Widely publicize and create an atmosphere. Give full play to the advantages of post bars, campus broadcast rooms and other publicity media, popularize folk culture and civilized etiquette by means of blackboard newspapers and handwritten newspapers, show the development of holiday activities in various branches, and create a strong holiday atmosphere.
3. Seriously summarize and submit in time. All branches should do a good job in collecting materials and report the activities to the Youth League Committee before September 9.
Mid-Autumn Festival planning plan Part III Activity background:
Every festive season, I miss my relatives twice, giving the Mid-Autumn Festival a strong affection and concept. On this full moon night, I enjoy my family and pray for happiness. Every soul is sacred and most likely to inspire the truth, goodness and beauty of human nature. This is an excellent opportunity to enhance feelings and promote business. Gaori company is a large-scale scientific and technological enterprise, with many foreign employees and foreign employees. In order to enhance international employees' understanding of China's long history and culture, create a festive atmosphere, pay attention to employees' emotional needs, narrow the distance between employees and between employees and enterprises, and better promote the economic development of enterprises, enterprises hold Mid-Autumn Festival.
Theme: Happy Mid-Autumn Festival with strong feelings.
Activity purpose:
1) The company is a big family, which enhances team cohesion and employees' sense of belonging. Break the small pattern of family reunion on holidays, and take business divisions or departments and groups as units (depending on the team size, eight to twelve are preferred), and employees bring their families to attend the Mid-Autumn Festival family meeting.
2) Let employees' families know about the company culture, enhance their intimacy with the company, and improve their support for employees' work.
3) Stimulate employees' sense of gratitude and honor, and work harder and more valuable for the family and team (the best effect is to make a vow spontaneously and set work goals or life goals).
4) Advocate the balanced concept of happy work and happy life, strengthen the harmony between people, cherish the fate of living with family and colleagues, and guide employees' sense of fraternity and equality.
5) Respect the traditional customs of China, pray for the complete glory of life, carry forward the national culture of China and improve the cultural quality of employees.
Target audience: all employees of the company and their families (including foreign employees and foreign employees)
Activity time: 8: 00 p.m. on August 14th of the lunar calendar. Venue: Gaori Company Headquarters1Floor 2 Hall.
Activity flow:
1. Welcome speech by team leader
2. The stage play "Tracing the Source of Mid-Autumn Festival". For example, Houyi shot at the sun and Zhu Yuanzhang rebelled.
3, Allegro (three and a half sentences, two people turn) "Look at our home" is to introduce the employees of our team respectively.
4. Awards. The team leader summarizes the achievements and contributions made by each employee to the team, gives different honorary titles, and presents corresponding certificates and prizes to the employees' families, and also invites employees and their families to make impromptu speeches.
5. Family show. All family talent shows or family games.
6. Music story "Blue Ribbon". The blue ribbon gratitude operation was launched on the spot. Colleagues or family members can thank each other and tie blue ribbons to those who want to thank. )
7. Pray for blessings under the moon (light a lighthouse and set off fireworks).
8. Promotion and auction of business promotion plan. In the next stage, different reward standards (mainly family rewards, such as household goods or family travel) will be formulated for different performance levels. ), each family will take the reward index first after consultation.
9. Give Mid-Autumn Festival gifts (extra gifts for children). The team leader made a thank-you speech.
Activity preparation: 1, suitable venue and layout 2, sound effects, disc preparation 3, employee prize preparation 4, business promotion plan prize preparation activity budget: about 30,000 yuan.
The fourth chapter of the Mid-Autumn Festival activity plan aims to further promote Chinese culture, build the spiritual homeland of the Chinese nation, make the Mid-Autumn Festival an important position to display and spread excellent national culture, and cultivate and carry forward the great national spirit. The community party Committee decided to organize the theme activity "Our Festival Mid-Autumn Festival" during the Mid-Autumn Festival. Is now formulated to carry out "our festival? The Mid-Autumn Festival theme activities plan is as follows:
I. Theme: Creating Civilization Together? Mid-Autumn Festival
Second, the purpose of the activity: carry forward traditional culture and build a harmonious society.
Three. Activity time: September 4-8, xxx4.
Four. Activities:
(1) Actively carry out condolence activities with the theme of caring for empty nesters. Send them holiday wishes and a rich reunion dinner at the home-based care service station, spend the Mid-Autumn Festival with them, and feel the warmth of the socialist family while advocating mutual assistance and harmony.
(2) Mid-Autumn Festival classic reading activities. More than 20 primary and secondary school students were invited to carry out Chinese classic reading activities. Carry out activities such as Mid-Autumn Festival poetry reading, organize young people to read Chinese classics, inherit cultural traditions, praise harmonious China, and fully display the spirit of the Chinese nation's cosmopolitan, homologous and rejuvenating China.
(3) Organize Mid-Autumn Festival cultural activities. The community uses the activity center for the elderly to hold the Mid-Autumn Festival Fujian Opera performance, so that people can experience the unique charm of Mid-Autumn Festival culture.
Verb (abbreviation for verb) job requirements
(a) to raise awareness and elaborate organization. Launch "Our Festival? Mid-Autumn Festival theme activities as a platform to spread civilization, a starting point to promote work, and a carrier to gather strength, carefully formulate work plans and organize activities to ensure that the activities are both powerful and fruitful.
(2) Strengthen publicity and create an atmosphere. The community gives full play to the role of publicity columns, community websites, moral lecture halls and other publicity positions to promote the Mid-Autumn Festival culture.
Mid-Autumn Festival planning scheme 5 I. Prelude
The annual promotion opportunity Mid-Autumn Festival is coming. Therefore, it is particularly important to do this activity well and achieve the annual sales target. At the same time, grasping consumer psychology, maximizing the flow of people, enhancing popularity, and expanding the sales of stores during the Mid-Autumn Festival are bound to improve the visibility of enterprises.
The following is the planning scheme of this activity for your reference:
Two. The theme of the activity; Xiangju Qiu Jin
Three. Campaign slogan; Kim keeps winning gold medals.
Four. Target audience: consumers
Verb (abbreviation of verb) activity time; 20xx August 23rd to 20xx September 22nd.
The purpose of intransitive verb activity:
1, Mid-Autumn Festival, one of the three traditional festivals in China, takes the Mid-Autumn Festival as an opportunity to further publicize the overall image of the enterprise and improve its reputation by planning a series of activities.
2. With the coming of Mid-Autumn Festival, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales.
Seven. model of action
The first weight; Polite consumption
During the activity, 500 yuan bought jewelry gold or invested 50g gold bars, and presented a key chain with the moon. Moon Keychain has various shapes and exquisite workmanship, and it is best to have a happy Mid-Autumn Festival, a long and healthy life, and a blessing of peace.
Processing instructions
Keychain is customized by the store according to the expected sales volume, and each cost is controlled at two yuan.
It is better to have a brand on the key chain.
Eligible customers take the commodity guarantee to the gift distribution office to collect it, and stamp the guarantee after receiving it.
Second; Tuan Tuan Yuan Yuan
With the guarantee, you can take a 7-inch family photo as a souvenir when you buy jewelry gold 1000 yuan or invest gold bars 100 grams.
On Mid-Autumn Festival
The location of the gold shop
Co-organizer of a photo studio (Kodak)
Processing instructions
Live scenery, create the Mid-Autumn Festival atmosphere, or decorate a modern reunion and festive scene.
Incorporate the brand into the store, and you will think of CICC when you see photos in the future.
Third; The dream circle is very big.
Time-limited purchase, the purchase time is ten minutes. During the purchase time, the jewelry gold will be given a discount of 2 yuan per gram, subject to the cashier's settlement time. When the store plays certain music, the purchase begins, which will help you realize your dream!
Processing instructions
Do not inform the specific purchase time in advance to ensure the order at the scene.
Set up a snap-up area and publicize it.
Gold bars do not participate in this activity.
Fourth; Run away with (something passing by)
Scheme 1
During the activity, if you buy jewelry gold 1000 yuan or invest gold bars100g or more, you can enjoy the discount of 8 1.5 if you buy any price goods at the patent specialty Xiyangyang and Big Big Big Wolf cartoon gold counters.
Processing instructions
Eight. Venue layout and publicity
1, outfield layout
Hang five cage lights, put a pair of Mid-Autumn Festival couplets, put a table with activity leaflets on it, put a pair of X-shaped brackets on each side of the table to carry out this activity, and arrange someone to be responsible.
2. Infield layout
Set up special counters for Mid-Autumn Festival, such as golden moon cakes, set up guiding signs and display them in various ways, giving people a sense of richness.
The Mid-Autumn Festival commodity combination set (gold bars) is launched, and the products are classified, such as 5000 yuan, 10000 yuan, 15000 yuan, etc.
Put gift boxes and exquisite wrapping paper at the cashier (for gift customers)
3. Publicity
Add autumn activities on the LED display.
On the scroll screen at the top of the store, play the details of the activity in a loop.
Invite new and old members to convey the golden autumn activities.
In the pre-event sales, the sales staff widely publicized the golden autumn activities.
Make a special leaflet page for this activity.
In the evening, arrange employees to deliver bills in crowded squares to increase publicity.
Preheat the market through newspapers or radio in advance for this activity.
Planning of real estate beside railway station
Media publicity content
Golden autumn special commodities (golden moon cakes, Mid-Autumn Festival gold stamps, etc. ) available.
Three rounds of golden autumn related activities
Time and place of this activity
Nine. Activity budget
Active key chain to be determined
Family photo 7 inches each 7 yuan.
5 lamps to be determined
Couplets to be determined
Event promotion X displays a pair of 70 yuan (don't display 30 pairs).
The number of pages of the activity flyer is to be determined.
Newspaper or broadcast to be determined
Mid-Autumn Festival planning scheme 6 I. Purpose of the event:
Everyone knows that Mid-Autumn Festival is a traditional festival in China. We should learn more about the traditional festivals in China and experience the significance of the traditional festivals in China through the Mid-Autumn Festival. Mid-Autumn Festival is also a good opportunity to reunite with family and enhance feelings.
Teachers should focus on the theme of "unique Mid-Autumn Festival", guide students to walk into bookstores, computer rooms, teachers' offices and communities with their own problems, and extensively carry out comprehensive practical activities such as reading exchange, investigation and analysis, and practical experience, so that they can find their own answers, lead their own thoughts to the depths, and thus enter the realm of researchers.
2. Activity date: Mid-Autumn Festival, that is, August, May and 15 in the summer calendar.
Third, the venue: classroom, home.
Four. Activities:
Activity 1. The custom and origin of Mid-Autumn Festival
1, know the date of Mid-Autumn Festival, and know some customs and origins of Mid-Autumn Festival.
2. Have a preliminary interest in China traditional culture, and have reverence for Qu Yuan.
Activity 2: Mooncakes
1, feel the sweetness of moon cakes.
2. Experience the joy of labor and sharing.
Activity 3: Reading on the Internet
In order to broaden students' knowledge, students can be organized to browse the Internet, consult stories and poems about Mid-Autumn Festival, and record their most interesting contents.
Activity 4: Collaboration and Communication
In order to cultivate students' practical ability, let students cooperate with each other, form corresponding groups according to their hobbies, exchange their findings and gains, and experience happiness together.
Application and deepening of verbs (abbreviation of verb)
Through investigation and study, students learned some knowledge about Mid-Autumn Festival, and asked them to design how to spend this year's Mid-Autumn Festival, and show it in language or other ways. By collecting poems about Mid-Autumn Festival, students are encouraged to cultivate the ability and habit of being good at collecting and sorting.
Sixth, reflection and expansion.
Through discussion and exchange between teachers and students, and the evaluation of students' works, students are guided to summarize the research results. Finally, the theme exhibition activity of "My Mid-Autumn Festival is the happiest" is held, so that students can fully display their research results and values in the activity, and teachers can appropriately guide and encourage students' interest in other research activities.
Looking forward to the participation of every student, I believe our tomorrow will be better.