Xue Rongrong is the mascot of the 2022 Beijing Paralympic Games. As the Olympic symbol announced by China National Intellectual Property Administration, China, the related peripheral products designed with this mascot image are not only the material carrier of the intellectual property rights of the Winter Olympics, but also the "Olympic-related assets" of the International Olympic Committee. Its use is not only restricted by copyright law, trademark law, anti-unfair competition law and other laws.
The Image Implication of Snow Rong Rong
The design concept of snowmelt originates from the red lanterns decorated by every household during the Spring Festival, which embodies the traditional culture of China and represents harvest, celebration, warmth and light. The introduction of the "ice and snow" element not only reflects the anthropomorphic design, but also highlights the cuteness of the mascot. It also deeply integrates the festive atmosphere of the festival with the beautiful meaning of "auspicious snow and auspicious harvest", expressing that * * * participates together, * * works together, * *