The trademark of red shoes, which made CL famous, also brought it a lot of trouble. Over the years, CL has repeatedly defended the trademark patent of its red shoes and applied for trademark protection in court, including suing Zara, a subsidiary of Inditex Group, VanHaren, a Dutch fashion retailer, and others for allegedly infringing the design patent of red shoes.
In addition to high heels, CL also owns men's shoes and handbags, which are decorated with rivets and have a tough style. Started the beauty business in 20 14, and successively launched nail polish, perfume and other products; The "Queen's scepter" lipstick, which was first sold on 20 15, was very popular and was called "radish diced" by consumers in China.
Since 2008, CL has opened stores in Shanghai and Beijing. According to the official website, the brand currently has 15 stores in Chinese mainland. In recent years, CL has paid more attention to the China market, and launched a limited edition of Tanabata and Spring Festival. The official flagship store of beauty cosmetics will be opened in Tmall at the end of 20 19, and the official flagship store will be opened in July 2020 to sell shoes and bags. According to industry analysis, the brand's first global spokesperson chose Karry, indicating its determination to deepen the China market and be close to young consumers.