Mr. Yan Lihua, the founder of 1997 company, established Sandesheng Industrial Co., Ltd. The company has the first design team, mainly engaged in the OEM of outdoor products, and at the same time the company also ushered in the first big customer of OEM-New ATICA.
In 2000, Sandesheng has stood on the same level with Jinxiong, the world's largest tent manufacturer integrating weaving, dyeing and sewing.
200 1 in the embryonic stage of outdoor industry in China, Sanderson has hired top international outdoor brand designers as design consultants, and set up a research and development department and a world-class raw material research room, specializing in the research and development of various product structures.
In 2002, the "adjustable leisure bed" won the first patent with the patent number of "ZL002 13505. 1", with a leading position of "high". After this patent, Monet can get an average of 3-4 product structure patents every year.
In 2005, Sandesheng, as a leading OEM enterprise in China, was acquired by overseas FDI outdoor group, introduced advanced production equipment, built a modern production base of more than 60,000 square meters, and optimized the product processing production line, so the production cycle of products was doubled compared with that of competitors. Since then, the enterprise has boarded a bigger development platform.
● FDI Outdoor Group established an independent sales company in China.
On June 5438+ 10, 2006, FDI Outdoor Group established an independent sales company-Xiamen Monet Tourism Products Co., Ltd. in Xiamen, China.
In February, 2006, Xiamen Monet Tourism Products Co., Ltd. founded molife brand, with the concept of "being close to nature and feeling nature", advocating people to walk out of the two-point and one-line life track, aiming at providing high-quality and convenient outdoor leisure products for China consumers.
● Integrate resources and get out of Xiamen.
In July 2006, Monet formed a strategic partnership with Wal-Mart, the largest chain store in the world.
In March 2007, Monet entered Shenzhen, Beijing, Shenyang and Shanghai at the same time, and set up branches. There are 349 KA channels in China, and the sales network covers most provinces in China. With its absolute KA number advantage, Monet has become the channel leader in the outdoor industry.
In March 2009, Monet entered Metro system with a brand-new attitude of "counter" and reached a brand-new channel combination of "KA+ counter".
In July, 2009, Monet entered Nanning, Guangxi, which was also a milestone for Monet's channels to spread all over China. There are 25 branches in China, with a total of 65,438+0,600 channels. It is the only outdoor brand that can be seen everywhere in China.
From June 5438 to October 2009 10, Monet independently developed three kinds of craft fabrics: "moliTEX", "moliCOOL" and "POLARnoli", and applied for national patents, which consolidated the comprehensive strength of Monet products.
● Accumulate experience and reshape the brand.
On June 5438- 10, 2009, in view of the development of outdoor industry in China, Monet subdivided the outdoor industry and positioned it as a "travel equipment expert", advocating a comfortable and fashionable healthy journey and welcoming the opening of exclusive channels with a brand-new image.
20 10 in may, Monet opened the first franchise store in Longyan.
20 10 June, Monet Wuhan Xiaogan Store opened.
July 20 10, Beijing Outlets Store, Guiyang Store, Shandong Linyi Store and Shandong Jining Store opened.
August 20 10, Hunan shaoyang store and Hunan Changsha store opened.
20 10 September, Monet's first outdoor store, Cuiwei Road Jiamao Shopping Center, opened.
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