1888 George Sanford Parker, a telecommunications teacher in Janesville, Wisconsin, USA, invented a "better pen" because he was tired of repairing pens for students. A year later, it was patented and put into production.
1889 George Parker obtained the first patent for a new pen and ink supply device.
1892 George Parker and insurance practitioner W. F. Palmer became partners and founded Parker Pen Company in Zhensville.
Puccini, a famous Chinese composer, Conan Doyle, and Zhang Ailing, a famous writer, have all created masterpieces with Parker pens. Since 1962, Parker has been the royal brand of Britain, and has witnessed history as a pen for signing important treaties many times. A hundred years of glorious history has cast Parker's excellent quality.
Extended data:
/kloc-At the end of 0/9, American teacher George Safford Parker invented a "better pen" because she was tired of repairing pens for her students, and named it "Parker" pen after herself. Later, he founded Parker Company, and Parker pen quickly became the mainstream product in the market because of its excellent quality.
By the middle of the 20th century, Parker Company had developed into a multinational company, and Parker Pen had become the king of the pen market, and its position was unshakable. On this day, Macquarie, the new general manager of Parker Company, was in a meeting. The sales manager ran in with a flustered look and whispered a few words beside him.
Macori's face sank. He immediately declared the meeting over and rushed to the sales department. It turns out that several schools have issued return orders, and not only that, but also other users' return orders have poured in. The situation was so abnormal that Macori immediately ordered his subordinates to investigate the matter.
"There are competitors who have taken away customers." Investigators reported that. Macaulay laughed: "How is it possible? Parker has an absolute advantage in the same industry. Companies that tried to compete with us a few years ago are now dying. " The investigator added: "It's true that the Bello brothers from Hungary gave people a batch of products for free trial, and the people who used these products signed orders with them."
Macquarie asked people to buy some products invented by Bello brothers. They are called "ballpoint pens". After careful study, Macquarie was shocked and realized that a powerful enemy was coming. Macaulay quickly convened a meeting to discuss countermeasures, and came to the conclusion from three main aspects: practicality, convenience and cheapness: Parker was at an overall disadvantage.
Macquarie ordered the improvement and perfection of Parker Pen Company as soon as possible to regain the market. However, it turns out that Macori's rescue plan has no effect. Parker's sales fell sharply, and the company was gradually pushed to the brink of bankruptcy.
Macaulay thought hard and could not sleep at night. There is obviously no way out for Parker's pen and ballpoint pen to recklessly fight. Is it true that Parker's decades-long foundation will be destroyed? In the early hours of the morning, he got out of bed and wrote a letter to the university teacher, telling his predicament and pessimistically predicting that "from the aspects of practicality and price, we will never win".
Soon, the teacher wrote back to him, telling a story: "There is a shop selling utensils opposite my home, and the goods are cheap and good, which is very sought after by customers." Before long, all the colleagues around were squeezed out.
But one day, another shop opened next door to my house. I asked my boss what you wanted to sell, and he said to sell utensils. I said you want to die. Don't you know there's a tough guy across the street? He said he knew, but the utensils I sold were not cheaper than his. I sell antiques. Now, the two stores live in peace and their business is booming. "
After reading the teacher's letter, Macaulay pondered for a long time, and suddenly his eyes flashed. He called another meeting and announced two things: first, he would not compare sales with ballpoint pens, and at the same time, the output of Parker pens was greatly reduced.
Second, there is no comparability in price, and at the same time, the sales price of Parker pens is greatly improved. The subordinates looked at each other, and Macaulay said with a smile, "From today on, Parker pens will be specially produced for valuable people, and it will become a pen aristocrat."
In this way, Parker's pen bypassed the direct confrontation with the ballpoint pen. You take your low-end route and I'll take my high-end route. The road is opposite to the sky, and each goes his own way. Under Macquarie's careful planning, 1960, Parker Company was allowed to become the exclusive supplier of writing utensils for the British royal family, and Parker Pen became the royal pen of Elizabeth II.
This incident was widely publicized, and Parker's pen doubled in value and gradually became a symbol of noble status. Since then, Parker has taken a high-end and expensive marketing route. 1962, Parker made a special edition pen with some materials from the first batch of American rockets, which was only sold to important people all over the world.
1987, the company grandly launched the centennial commemorative pen, which became a treasure that collectors dreamed of. In this way, Parker pen not only did not shrink and die under the impact of ballpoint pen, but went out of a brand-new road of its own and became a world-famous brand.
Speaking of Peck's rescue, Macori said with deep feelings: "The living space of human beings is three-dimensional. There is no way for mountains and rivers to be suspicious, and there is another village with a bright future. Don't always stare at the desperate situation ahead and complain, but learn to look at the sky and underwater.
If humans only focused on how to run faster on land, they would not have invented airplanes, and it turns out that even the fastest cars can't run faster than airplanes. Parker's pen is like this. Since I can't outrun you on the ground, I will fly to the sky. "
Baidu encyclopedia-Parker pen