1960, Cang Fu, who claimed to be an ambitious raw material manufacturer, raised a large sum of money to develop new chemical materials. At 1962, its research institute decided to take synthetic leather as the main direction, and determined to take out the artificial leather sample "Cola Lino" with excellent hand feel and almost the same as human leather through "extremely nervous and desperate research".
At the end of 1963, a general cold wind blew into Cang Fu: DuPont, the world's leading chemical industry company, invested 0/0 times of Cang Fu's research funds (10 billion yen) and conquered the artificial leather fortress in one fell swoop, holding a sample named "Kolvam" in its hand. This company, which completed the industrialization of nylon at the earliest in the world, relies on its strong scientific research and production capacity and financial strength to make "Colvam" appear as a commodity just around the corner. In order to know ourselves and ourselves, Cang Fu bought a pair of leather shoes made by "Colvam" in the United States through the staff of an affiliated company. The researchers touched them with their hands and found that they were "quite hard" and "quite like rubber". Cross-sectional analysis shows that "Colvam" adopts three-layer fiber structure. Cang Fu gave up this craft long ago, knowing that DuPont sacrificed the handle in pursuit of strength.
"In that case, you can only pursue the performance of hand feeling." Cangfu immediately strengthened his main direction. Therefore, the development policy of "Cola Lino" is aimed at the double-layer structure and determined to compete with "Colvam" in terms of feel and appearance. By 1964, Cangfu finally developed a new sample of "Cola Lino", but it was repeatedly frustrated in mass production test, or the strength was not enough and the appearance was not good, so it was difficult to put into production. Just then, DuPont's "Colvam" landed in Japan. At this time, Toyo Rubber Company, Toray Company and Japan Textile Company all came to develop artificial leather products, while German rayon company and British Popea company also said that they would "participate in the synthetic leather war", which really made matters worse, leaving only the last warehouse application.
In the following three years, "Cola Lino" went through all kinds of hardships, finally crossed the huge obstacles of strength and appearance, stood out in the fierce market competition, turned defeat into victory in the "artificial leather war" of 1967, and the warehouse management situation gradually turned losses into profits. Soon, Cang Fu received an order of 65,438+10,000 square meters, invested heavily in expanding the "Coke Lino" production line, and opened the American market under DuPont.
At this moment, the challenge from DuPont came uninvited, angrily denouncing that "Cola Lino infringed the related patents of Colam". Nakajima, director of Kurashura and director of R&D Department, hurriedly contacted President DuPont. After several negotiations, I realized that DuPont's patents cover a wide range. For example, there is a key process "wet curing method" to solve the strength of artificial leather, and the extraction and recovery of the catalyst used in this method. In fact, these technologies are naturally adopted in the research and production of artificial leather, and there is no secret. However, due to the different patent laws of the United States and Japan, we have applied for a patent in the United States, but we have yet to apply in Japan, so we have no patent right. Even for DuPont's patent, Japan will not approve it for the time being. In other words, it is impossible to have an infringement lawsuit in Japan, that is, to move to the United States for litigation. Cang Fu can also explain the difference between "Cola Lino" and "Colvam", and strive to win this lawsuit with great odds. Based on these viewpoints, in order to save manpower and financial resources, Nakata realized to President DuPont that he hoped to settle the dispute amicably through negotiation.
How to negotiate? There are two tit-for-tat opinions within Cangfu Company. The technical department believes that it is "based on disputes", and even if a lawsuit is filed, the patent dispute should be clarified; The sales department believes that "harmony is the main thing", and it is necessary to make a compromise in order to occupy the American market. There is still controversy inside the warehouse, but DuPont has violently demonstrated its financial strength and strong desire to open up the international market. Not only did it spend $654.38 billion on the promotion of Colvam in European and American markets, but it also sent a letter to the sales network and users of COLLINO, claiming that "Cang Fu infringed DuPont's patent". Nakata realized that in this situation, if Cang Fu fought against DuPont and developed the European market at the same time, it would be too heavy and could not enter the American market, so he could only make concessions for the long-term benefit.
The negotiation between President DuPont and Nakata Yarn Weaving was held in the United States on 1969. "Colvam" took advantage of the host and put forward a very harsh asking price, ordering Cangfu Rayon Company to pay the patent infringement loss to DuPont Company in exchange for transferring the manufacturing technology of "Collino". President DuPont stressed: "This negotiation condition shows the essence of the matter and must not be shaken. However, when writing the agreement, it can be written as' colvam' to provide patent enforcement rights to' Corino'. " To put it bluntly, DuPont seized the leading technology of warehouse application in the name of patent infringement. Nakata realized that the strength of "Cola Linuo" was not weaker than that of "Colvam", not because of the use of DuPont's patent enforcement right; The feel and appearance of "Corino" is far superior to the exclusive technology of "Colvam", and it must not be handed over to Americans. So he said euphemistically: "Colvam has occupied the vast international square by virtue of its strength;" "Cola Lino" has no intention of competing in this respect, and now it is only relying on its special skills in feel and appearance to explore its own market with difficulty. If the technology in this field is transferred free of charge, the ten years' hard work and tens of billions of yen's investment will not be recovered, and the board of directors will certainly not agree. I personally have no right to change the will of the board of directors. " After Zhong Tiao's statement, he quietly implemented Li's rigid bait-"As for the compensation for DuPont, both parties can * * * find another way ..."
Dupont is not interested in "other ways", as long as the storage technology is enough, while Nakajima sticks to the established policy and refuses to conclude an agreement to provide technology to the other side, and the negotiations soon come to a protracted deadlock. In the end, the information from Europe made the negotiations loose: DuPont spent 654.38 billion US dollars, which made the promotion war of "Colvam" sweeping Europe disastrous. The root cause of the fiasco is the poor hand feel and the appearance is far from that of natural leather. This led to differences within DuPont: one group advocated improving Colvam with "Corino" technology; One faction advocates giving up "Colvam" and quitting the "artificial leather war". The president is hesitant about this and wants to see it.
This precious information was obtained by Cang Fu in the communication between the representatives of both parties. Nakata immediately decided to step up the implementation of Li's hard plan in the negotiations and spend a sum of "travelling expenses" to keep the priority and monopoly right of "Coke Lino" technology. So, he proposed to President DuPont: "Cang Fu is willing to pay DuPont the fees for using the patent development rights in the past, but he can't disclose the technology of' Corino'. If an agreement is reached, Cangfu will never use the patented technology of' colvam'. "
Dupont saw that it could not attack the hard fortress of warehouse application technology monopoly, and decided to take a bite on the technology fee. Cangfu company is worried that the dispute with DuPont will continue endlessly, which will inevitably lead to "fatigue" and delay the export of "Cola Lino" fighters to Europe and America. Nakajima decided to pay DuPont a high technical patent fee.
As the two sides' willingness to negotiate tends to be basically the same, it didn't take long to reach two agreements: first, Cangfu Rayon Company paid DuPont the cost of using "Colvam" technology; Second, DuPont will no longer provide any technical information about "Colvam" to Cang Fu.
The money spent on "buying roads" has really gone smoothly-the ink on the contract has not dried yet, and "Cola Lino" has gained an overwhelming advantage in the domestic and foreign markets. Dupont quietly sold the equipment to Poland and suddenly announced its withdrawal from the artificial leather market. Since then, the "domino effect" has occurred: Japanese companies, other American companies, German and British companies have successively withdrawn from the artificial leather market, allowing "Cola Lino" to dominate the world.