A trademark is a sign used to distinguish goods or services and must be combined with related goods. For example, the company's logo is used for clothing products, then the company can apply for trademark registration on clothing products. But if you want to cover all the goods or services, it is impossible for ordinary people, and the cost is relatively high, because there are 45 types of trademarks, and you have to apply for 45 trademarks to cover the company LOGO.
Generally speaking, the company's LOGO does not belong to the patent category, unless the company's LOGO is used for the packaging of industrial products, at which time the company can apply for design. But the appearance is mainly to protect the overall packaging, not the LOGO.
Considering the above three protection methods comprehensively, copyright registration has the highest cost performance.
There are three kinds of patents: invention, utility model and design. These three requirements are relatively high, and it is almost impossible to apply for a patent for the LOGO of an online store.
Because inventions and utility models (commonly known as gizmos) need to solve technical problems. The design is on the side, but the review standards have also improved in recent years. First of all, it is used for industrial applications, that is, for products, which must be aesthetic.